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RADIO ONE FM BOSTON

E

edthedeal

Guest
I like to see Radio One get another FM signal in Boston , so Boston can have a real Urban A/C station and a Real Urban Station . Right now 97.7 WILD-FM sound like a big pile of mess . Tom Joyner in the Morning , Hip Hop in the afternoon and slow jamz at night and Gospel on sunday is to much jumping around . 97.7 sound like a urban college station . Dont get me wrong , I love the music 97.7 plays but there are times I want to hear just R&B music ( Or Hip Hop Music ) but its wrong time of the day . With a second FM signal Radio One can bring back the old Hot 97.7 Music ( Hip Hop ) and have 24 hour Urban A/C format on WILD-FM .<P ID="signature">______________
JACK FORMAT KILLED THE RADIO BIZ AS WE KNOW IT</P>
 
<font color=3333ff>I thought some 102 freq was for sale in Boston? Is this right and has it been already sold or do we know who's in the running to get it?
</font>
> I like to see Radio One get another FM signal in Boston , so
> Boston can have a real Urban A/C station and a Real Urban
> Station . Right now 97.7 WILD-FM sound like a big pile of
> mess . Tom Joyner in the Morning , Hip Hop in the afternoon
> and slow jamz at night and Gospel on sunday is to much
> jumping around . 97.7 sound like a urban college station .
> Dont get me wrong , I love the music 97.7 plays but there
> are times I want to hear just R&B music ( Or Hip Hop Music )
> but its wrong time of the day . With a second FM signal
> Radio One can bring back the old Hot 97.7 Music ( Hip Hop )
> and have 24 hour Urban A/C format on WILD-FM .
>
 
> I thought some 102 freq was for sale in Boston? Is this
> right and has it been already sold or do we know who's in
> the running to get it?
>
> > I like to see Radio One get another FM signal in Boston ,
> so
> > Boston can have a real Urban A/C station and a Real Urban
> > Station . Right now 97.7 WILD-FM sound like a big pile of
> > mess . Tom Joyner in the Morning , Hip Hop in the
> afternoon
> > and slow jamz at night and Gospel on sunday is to much
> > jumping around . 97.7 sound like a urban college station .
>
> > Dont get me wrong , I love the music 97.7 plays but there
> > are times I want to hear just R&B music ( Or Hip Hop Music
> )
> > but its wrong time of the day . With a second FM signal
> > Radio One can bring back the old Hot 97.7 Music ( Hip Hop
> )
> > and have 24 hour Urban A/C format on WILD-FM .
> >
I think Greater Media pick up 102.5 signal . If that is true , Greater Media may have to spin off 99.5 signal .
<P ID="signature">______________
JACK FORMAT KILLED THE RADIO BIZ AS WE KNOW IT</P>
 
> > I thought some 102 freq was for sale in Boston? Is this
> > right and has it been already sold or do we know who's in
> > the running to get it?
> >
> > > I like to see Radio One get another FM signal in Boston
> ,
> > so
> > > Boston can have a real Urban A/C station and a Real
> Urban
> > > Station . Right now 97.7 WILD-FM sound like a big pile
> of
> > > mess . Tom Joyner in the Morning , Hip Hop in the
> > afternoon
> > > and slow jamz at night and Gospel on sunday is to much
> > > jumping around . 97.7 sound like a urban college station
> .
> >
> > > Dont get me wrong , I love the music 97.7 plays but
> there
> > > are times I want to hear just R&B music ( Or Hip Hop
> Music
> > )
> > > but its wrong time of the day . With a second FM signal
> > > Radio One can bring back the old Hot 97.7 Music ( Hip
> Hop
> > )
> > > and have 24 hour Urban A/C format on WILD-FM .
> > >
> I think Greater Media pick up 102.5 signal . If that is true
> , Greater Media may have to spin off 99.5 signal .
>

The 102.5 signal of WCRB was out of R1's price range - so more of the same lame conservative (non rhythmic) radio for Boston, courtesy of Greater Media.

Furthermore, the 99.5 signal is licensed to Lowell and is about 25 miles north of Boston. Probably too far out of town to attract any interest from R1. Actually, it is a great spot for it's current country format - serving the northern and western burbs and southern New Hampshire well. And, it has done surprisingly well, too. Greater Media is probably going to blow that advantage by moving the format to 102.5, leaving 99.5 up for grabs. Given where that stick is, Boston will probably get JUST what they need - another AC!

As for WILD-FM, it's great to have a "real" urban FM in the market (finally). But, with two major gripes:

1) As RDEBRK said, the format is all over the place - to the extent that it ensures failure. From a decent Urban AC format to a messed up Hip Hop one straight into "the Quiet Storm", you get whiplash from trying to listen!

2) And, "trying" to listen is a problem in much of the market. Yes, it now comes in fine in the City of Boston and Brockton. But, it's still weak in metro west and horrible to the north and northwest. And, yes, there are a lot of potential listeners in those areas. Drive along I-495 (Boston's outer loop) and you get a mish-mash of WILD-FM and an out-of-market yokel-sounding oldies station from the Keene, NH market (WOQL). That's well within the Boston survey area folks! WOQL seems awfully strong for a class A, I might add. Yeah, I just love having coverage of a local-yokel high school basketball from Hinsdale, NH interrupting my enjoyment of fine R&B during my commute! And, with such a crap signal, R1 immediately loses 30% of the market. They could be the best damn R&B station on Earth and they will still trail in the ratings for that reason - if nothing else. FIX THE SIGNAL!!!
 
> 2) And, "trying" to listen is a problem in much of the
> market. Yes, it now comes in fine in the City of Boston and
> Brockton. But, it's still weak in metro west and horrible
> to the north and northwest. And, yes, there are a lot of
> potential listeners in those areas. Drive along I-495
> (Boston's outer loop) and you get a mish-mash of WILD-FM and
> an out-of-market yokel-sounding oldies station from the
> Keene, NH market (WOQL). That's well within the Boston
> survey area folks! WOQL seems awfully strong for a class A,
> I might add. Yeah, I just love having coverage of a
> local-yokel high school basketball from Hinsdale, NH
> interrupting my enjoyment of fine R&B during my commute!
> And, with such a crap signal, R1 immediately loses 30% of
> the market. They could be the best damn R&B station on
> Earth and they will still trail in the ratings for that
> reason - if nothing else. FIX THE SIGNAL!!!

I've read something about that they have an application to fill-in the directional null to the northwest that protects WOQL because WOQL has plans to move their transmitter farther west, closer to Keene. So things should improve for WILD-FM northwest and west of Boston if/when that happens.
 
Thank you

> I like to see Radio One get another FM signal in Boston , so
> Boston can have a real Urban A/C station and a Real Urban
> Station . Right now 97.7 WILD-FM sound like a big pile of
> mess . Tom Joyner in the Morning , Hip Hop in the afternoon
> and slow jamz at night and Gospel on sunday is to much
> jumping around . 97.7 sound like a urban college station .
> Dont get me wrong , I love the music 97.7 plays but there
> are times I want to hear just R&B music ( Or Hip Hop Music )
> but its wrong time of the day . With a second FM signal
> Radio One can bring back the old Hot 97.7 Music ( Hip Hop )
> and have 24 hour Urban A/C format on WILD-FM .
>
WILD-FM is a let down. As someone thirsty for old Skool R&B and smooth current R&B, I will tolerate it, but it still doesn't live up to it's potential. The station is functioning like a full-service R&B station, something that went out in the 80's.
 
> 1) As RDEBRK said, the format is all over the place - to the
> extent that it ensures failure. From a decent Urban AC
> format to a messed up Hip Hop one straight into "the Quiet
> Storm", you get whiplash from trying to listen!
>
Excellent point. They are trying to appeal to everyone and succeeding in appealing to no one. Their programming guarantees that adult listeners will turn the dial once the gangsta rap (and that ridiculous "Laffy Taffy" song) comes on, and the younger listeners will switch to Jammin 94.5 once the adult/old skool R&B comes on. I actually heard a DJ 2 Sunday afternoons ago sounding very apologetic to the listeners for playing so many songs from the 90's. Hey bro, that's the format, you don't get on the air and apologize for it!
 
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