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Radio One holds a party for 102.5

Using the new Steve Harvey show as a hook, Radio One and new mostly talk station 102.5 (Grown up radio) hosted a party for him at the Ritz Carlton downtown Thursday evening. This was targeted for clients and sales folks. (Roddy was there!). Harvey was stuck on a tarmac at a NY area airport so he didn't make it. But Radio One CEO and prez Alfred Liggins was there and so was Rev. Al Sharpton. Liggins, who I've only interviewed by phone in the past, remembered me from my days at the Wall Street Journal. We had a very brief conversation that was pleasant enough until I asked about Mary Catherine Sneed, the former Atlanta COO. He suddenly stiffened and coincidentally or not, diverted his attention to someone else. Not that you'd expect him to give me the real skinny on that situation. And you have to give Radio One credit in this market--they introduced the first hip hop station in town, the first FM gospel, the first black-oriented talk station and brought back smooth jazz. And they've provided both Cox and Infinity strong competition for African American listeners.

Sharpton was naturally exuberant and quotable both to me and on stage. The man, whether you agree with his politics or not, is entertaining.

Radio One has combined sales staff for both 102.5 and Praise 97.5 and brought in folks dressed as Batman and Robin, ketchup and mustard and something else (Do you remember Roddy?) to bring home the point that couples can work. My guess is 102.5 by itself only pulls in around $3 million while Praise brings in significantly more cash-- probably more than $10 million a year. It's very possible if the Harvey/Dyson/Shartpon/Baisden daytime powerhouse (with SiMan as the local voice) can bring in a decent-sized crowd, they can pull in a lot more cash. Even with a relatively weak signal at 102.5, Harvey will likely take at least a noticeable chunk from the Tom Joyner till at Kiss.
 
I must say that the new changes at 102.5 WR&B will attract more listeners. I'm so glad they finally added newer R&B songs to the all classic soul playlist. With Steve Harvey stealing Joyner's audience in most markets, I wouldn't doubt that KISS 104 as well as V103 may take a hit in the mornings. The talk format in the middays kinda throw me off with the stations new changes. I'm assuming they'll attract male listeners that drive cabs and delivery trucks during that time of day who more thank likely have WSB-AM or one of the AM sports stations on. Michael Baisden's show is one of the syndicated shows I actually like. I know 102.5 has a big fan base during the drive home thanks to Baisden and his crew. Si Man in the evenings playing slow jamz isn't fit for him. He's always been the party animal since the "Ol' School Family Reunion" shows on V103 and "Blue Light In The Basement" shows at KISS 104.

www.1025atlanta.com
www.classicsoul1025.com
 
Michael Baisden's show is one of the syndicated shows I actually like. I know 102.5 has a big fan base during the drive home thanks to Baisden and his crew.

I would have to admit I totally agree with ya shawty... This is one of the only things that this station has goin for it. I feel so bad for Si-man, My wife and I
hung out recently with him at a customer of mine, who had them do a remote
at thier grand opening. I talked at length with him about what he thought of the
direction that this station was taking. He stated that he as anyone was going to do what it took to keep food on the table but always had an ear to the ground
because anything could happen.. I liked his postive attitude, but I think his days
are probably numbered due to Radio One doing this with a once great sounding
station.
 
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