I saw a post made by the current owner of LA MEGA posting that Indy,Cleveland and Columbus would all be changing to LA MEGA, To me LA GRANDE is a much better product i'm guessing Radio one thinks more of LA MEGA than everyone else.
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RADIO ONE STATIONS GO MEGA
- Thread starter radioislife2020
- Start date
I wonder if the Pittsburgh HD2 will continue as "Mega."
The question is whether the only change is in the name, or is the change in the music format too?
Station names are not formats. There is no such thing as a "Mega" format or a "Grande" format. Each name can be used for a wide variety of formats, although the "La Grande" name seems stale and dated.
Musical chair for formats and signal swaps about to happen in Columbus and Cleveland.. Not sure who gave radio one the idea that LA MEGA had so much value last i checked they were not doing so well. Even Indy will become LA MEGA
What other names seem stale & dated? I for one would hope that "Froggy" or "The Frog" finally croaks. Stations that bill themselves as "soft rock" drive me nuts. I've heard the gamut of songs played on them that would be considered Classic Rock to others that would be considered Yacht Rock to some that would have had been branded as Easy Listening back in the 60s/70s. I am sure there are lots more that should be retired.
There is nothing wrong with the name as long as the station uses it well.
There was a case of a station in LA that debuted in 1998 as "La Nueva" or "The New One". After nearly a two decades, they decided to change the name to something else. The numbers fell. Finally, and recently, they went back to "La Nueva". The number are the best they have been at in about 5 years in the target demos.
But a station can call itself whatever it wants as long as it creates a successful image of its format.
The concept you are criticizing is called, in the ad world, "puffery". It's all about promotion and staging your product so it looks like it is the best. For example, the uniqueness of "Froggy" and the image of the cartoon frog at station events and on promotional material makes brand identification much easier by the consumer.
I'll take a frog any day instead of the My Pillow guy!
I hope they didn’t change it to “El Viejo”….
Oddly enough, "La Vieja" hasn't ever been the name for a Regional Mexican radio station, despite "vieja" being Mexican slang for "girlfriend" or "babe"!
Of course, in Argentina "mi vieja" means "my mom". Cue jokes about Argentinos misunderstanding Mexicans when they talk about sexy times "con mi vieja".
Ay yai yai….
Could also be that La Mega will be paying Radio One for use of those signals or that there will be some sort of resource or cost sharing agreement that reduces the cost to Radio One. I haven't listened to any of the La Grande stations. I'm not big on that kind of music anyway and couldn't tell you how much Radio One is putting into that format. So, I can't tell you which product would sound better, but I suspect Radio One is going to get something out of the arrangement.
I'm so confused it sounds that La mega is calling the shots and not the other way around. Wonder how long this deal will last. I don't remember the translator being very good
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