A couple of years ago, Radio One offered to pay Davis Broadcasting to move 102.3's (Buford) tower 5 miles farther from Atlanta. That way, 102.5 could move to a more central location. The 102.5 antenna is now in Ben Hill, and the station gets splatter on the northeast side of Atlanta from 102.3, even on a good car radio.
Davis Broadcasting declined the offer and for good reason. 102.3 (La Raza) is making much more money than a Buford station should because Gwinnett is such a Hispanic growth area. Before Davis bought 102.3, a number of the major group owners looked at the station and thought it would never work. Of course, they were looking at it as an Atlanta station and realized the signal would not really reach Atlanta. Davis was looking at it as an Atlanta station also but got lucky when someone recommended the Hispanic format.