There are a lot of great radio people out there, both employed and unemployed, that have been a part of our business for years, even decades. With the economy in turmoil the vast majority of us that are left with a paycheck certainly wonder if it will be our last before the shoe drops. This uncertanty is clearly a distraction and it makes it difficult to remain focused on our work. It's funny (not in the Ha Ha sense) that now most of the USA's industries are in the same boat as radio people have been for years, job insecurity. Everyone is feeling the pain of an uncertain future.
This is a time when the very best that the industry has to offer should rise to the top of what is now a very competitive radio universe. It's time for owners to stop leaving people in charge that make poor business decisions that affect the success or failure of your facility. It's time to stop laying off your best people to cut costs because it's just going to turn right around and bite you in the behind. It's time for some of the larger companies like Clear Channel, Cumulus, CBS and rest to shed some of that high-priced real estate where only a few bodies stroll the halls and move the stations into smaller, more affordable facilities. It's not unusual to walk from one end of the building to the other and see empty studios and offices in just about every cluster. Think of all the employees you could retain with that extra rent money that you wouldn't be paying.
Most successful managers would agree: The most important asset you have is not your equipment. It's not your signal. IT's YOUR PEOPLE!
This is a time when the very best that the industry has to offer should rise to the top of what is now a very competitive radio universe. It's time for owners to stop leaving people in charge that make poor business decisions that affect the success or failure of your facility. It's time to stop laying off your best people to cut costs because it's just going to turn right around and bite you in the behind. It's time for some of the larger companies like Clear Channel, Cumulus, CBS and rest to shed some of that high-priced real estate where only a few bodies stroll the halls and move the stations into smaller, more affordable facilities. It's not unusual to walk from one end of the building to the other and see empty studios and offices in just about every cluster. Think of all the employees you could retain with that extra rent money that you wouldn't be paying.
Most successful managers would agree: The most important asset you have is not your equipment. It's not your signal. IT's YOUR PEOPLE!