knoxbob said:
More obvious than not:
Like when they say call with your request and you get an answering machine or voice mail.
When they do the weather and don't mention current conditions or area temps.
The only time they mention anything relevant is when they are reading a liner card for a remote.
I listen to WKOM out of Columbia quite a bit, even though the signal is not all that great from here in Pegram/Bellevue, but they are the only oldies station I can get anymore! :'(
Anyway, they give an 800 number that you can call in for requests,
never a local number! And they give out the website classichitsradioonline.com or something like that. (I believe you must enter a zip code before it will even let you in! Another important clue!)
Some more clues to listen for: does the announcer constantly talk about celebrity "news" or what's on television tonight (instead of anything of local interest)? Do they throw it to a local meteorologist for the weather forecast? (Some stations that are local also do this.) And most importantly, is the announcer too "good" for the market? Columbia, Tennessee,
can't pay enough to attract such "engaging" announcers! :

If they went local, they would have high school kids working on the air for them! And they would sound like high school kids, too! If the station were truly local, the announcers would be people you might know personally in your local community, particularly in a small town. (Someone you went to high school with, for example.) Remember, in small towns, everyone knows everyone else! If your satellite announcer is from 1000 miles away, it is going to be even
more obvious on small-town radio!