Okay, enough with the "Mr. Pastrick" stuff, okay guys
Translators? We tried to grab the FM assignment for Frankfort. Long after we left, 102.5 was allocated and then the avalanche of Docket 80-90s.
Brian J. Walker was indeed our midday guy at WBVM Utica using the name Dr. Don LaMarca. He liked the name so much after two years he left for Binghamton and changed his name. He remains a good friend to this day. While he was in Utica his personality and persona made him one of the highest rated midday guys in the market on a half-pint 1kW daytimer that had no PSA, no production room, run by a mom and pop owner. The call letters stood for Blessed Virgin Mary, a tribute to a previous owner's faith for answering his prayers. Can't knock that. We re-worked the call letters to stand for "Better Variety of Music."
Bob Dimock was our morning guy, great pipes and a wonderful wife and family. He barely could pay his rent and buy groceries on what he earned, but none of us made a killing. Paul deLaubelle (Syracuse), Jeff Moulton (Rochester-Utica-Syracuse), Gary Briggs (Albany), Peter Eilenberg (NY agency maven) as "John Taylor" the son of WRNY owner and Orange PBP man Carl Eilenberg and a few others passed though the station and became very good radio-media-advertising professionals.
About the only thing we had going for us at WBVM was a lot of chutzpah and a desire to do the best possible radio we could, never to use our limitations as an excuse. Plus good processing and a very efficient tower (at the time, anyway.) We had our day in the sun, as every dog does. We were young enough to really enjoy the area and radio at the time was far more forgiving. Media saturated even then, with two Gannett newspapers and two local TV stations (Ch's. 2 and 20), more signals arrived with Docket 80-90. After about a year at WBVM the competition got wise to our act and took 100kW WRUN-FM Drake-Chenault oldies as WKGW, KG-104. Dr. Don was on his way to Binghamton and I found my way back to Buffalo. Apologies for the historical screed, but since two posters asked, I thought I'd humbly and respectfully oblige. Thanks.