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Radio Ratings

the weird thing about nash is that people are listening that I didn't think where country fans in my household.....
I personally can't stand country. As soon as I heard that country singer talk about a pick up truck in her twangy song at the blastoff, I fast forwarded all the way through.


I'm curious though. How did PLJ rank in the ratings before scott and todd hit the airwaves? IT seems to me that all the Scott and Todd listeners bailed when the show split up, and that's why it dropped from 12 to 21. Did people only listen in the morning and the switch to CBS (like I did) or something like Fresh in the afternoon? It's kind of an odd correlation.
 
Shredder said:
the weird thing about nash is that people are listening that I didn't think where country fans in my household.....
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The PD talked about reaching those people, and that's exactly what WHN did in the 70s and 80s. They played a lot of crossover and Urban Cowboy country. NASH would be smart to focus on the rhythmic, rock, and pop stuff.
 
WPLJ and WNOW may be facing mediocre ratings due to the fact that there are so many other stations in the market playing the same pop songs, and chasing similar demos. And if it is true that modern rock would not bill well, even if the ratings are respectable, then there may be no other formats worth trying at this time.
So Nash may be a win for Cumulus, even if the ratings are not stellar. Besides the fact that it is the flagship for the national Nash brand, it has roughly equaled the ratings for WPLJ, effectively doubling the audience at relatively low cost.
With regard to country music, numerous articles have cited research indicating it has become very popular with young demos that advertisers want to reach, and has broad appeal among people that like rock, but feel alienated from most of the current rock music. With regard to Big A's post above, Nash plays the country hits, and most of those songs are "rhythmic, rock and pop stuff."
 
Now, it's time to bring back oldies to NYC radio. It's been said many times since the last year or two that NYC needs a real oldies like the old WCBS-FM from ( years ago when the station flipped to "Jack".

Due to the overall ratings, CBS-FM did well with Scott Shannon riding high, but I guess that this is the guy where he still runs the True Oldies Channel on WEOK and WALL in Hudson Valley and I do hope TOC will end in less then two weeks.

I'm listening to WROW's "Magic Five-Ninety" instead of "Fox Oldies" where I don't listen to WGNY anymore because the DJ all suck. I've heard "Hello Mary Lou" by Ricky Nelson and then "It's All Right" by the Impressions and "Ain't No Mountain High Enough" by Marvin Gaye. & Tammy Terrell, these are oldies and it is coming back to the New York airwaves.

IMO, here's the thing that needs to address, WMCA, please bring back oldies on five-seventy AM and move religious talk to WBAI when Pacifica sells it to Salem. WMCA will bring back the "Good Guys" and call it the New WMCA "Good Guys". Play some oldies and doo-wop to the station. BTW, I hear "Because" by the Dave Clark Five and "Venus" by Frankie Avalon. WMCA will become the number one station for music and fun for the Tri-State area.

WMCA is ready to bring oldies to NYC back where it belongs.
 
rjt45 said:
Dream on! Even the people running radio today don't remember WMCA playing music!
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You bet! If you look at the ratings for this month, WMCA still doesn't show up at all, because it doesn't subscribed to Nielson, and so does WBAI under Pacifica. I wish Pacifica needs to sell the station to Salem and move WMCA's religious talk to 99.5 FM and put oldies on 570 AM and revive the "Good Guys" moniker which has been known for years as the other Top 40 station of the 60's along with WABC which was another successful Top 40 station. WMCA needs to oldies on 570 AM. Look at "Fox Oldies" in the Hudson Valley and "Magic 590" in Albany. They're playing the same oldies that the fans who grew up in the NYC area who used to listened to the old WCBS-FM from back when it came on the air in 1972 right up until the end of its 33-year run in 2005. CBS-FM was a great station which has been for 42 years which will be coming up on July 7th, and WCBS-FM was and still remains as "New York's Oldies Station". "Fox Oldies" and "Magic 590" is the station that plays the music that had the sound of what WCBS-FM used to be since the golden era of oldies from 1983 through 1989 and into the 1990's and the 2000's when the music was changing.

WMCA had not been playing music since it went to talk in 1970 and then to religious talk in the 1980's through now. But I hope Salem will move 570 and put it on 99.5 under WBAI if Pacifica gets out, Salem comes in, and put oldies on WMCA and make the station return to its roots that CBS-FM has gone since 2005. I'm a die-hard oldies fan who plays music from the 50's and 60's, they need to go back, we need more rock & roll, more doo-wop and more of it.

Look what they are selling retro T's of the WMCA "Good Guys" shirt, and if they're going to sell the "Good Guys" retro T's, it will do better and tell the people that oldies is coming back to NYC. Forget CBS-FM, because it did well in the ratings, but WMCA needs oldies to come back and bring back the "Good Guys" moniker and call it the new WMCA "Good Guys".

As "rjt45" would say "Dream on!" We hope we should dream on, oldies in NYC needs a comeback.
 
Musicradio77Network said:
If you look at the ratings for this month, WMCA still doesn't show up at all, because it doesn't subscribed to Nielson, and so does WBAI under Pacifica.
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Those stations do show up in Nielsen, but since they are not subscribers, the numbers are not shown in the publicly released overview numbers. Agencies and subscribers see these numbers, though.

WMCA needs to oldies on 570 AM.
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There is no business model in New York City that contemplates a profitable operation of an AM oldies station that would have mostly listeners over 60.

I'm a die-hard oldies fan who plays music from the 50's and 60's, they need to go back, we need more rock & roll, more doo-wop and more of it.
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How would such a format make any money?
 
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