Radio SASS

[gbsncmtr]

What are the chances of the new Radio SASS format making it onto the airwaves in the DFW market? What station is most likely to make the switch?

 

[KPLEXCOMPLEX]

None. George is brilliant in many ways and an innovator.but the SASS format has been around for almost a year with no takers.

 

[Robert Bass]

It might be good for stunting though...

R

 

[PaulBWalkerJr]

Can someone explain the "Raido SASS" thing to me??

 

[VERITAS DE VOCE]

Remember an earlier post about iPod radio? Well, SASS (Short Attention Span System) tries to do just that, kinda.

http://www.radiosass.com/sassprotocol.html

 

[biggladman]

Sounds like a format that just plays bits of each song. Sorry but I can't dig it. I hate when people don't play the whole song. If you're gonna make me sit through some jam I dont want to hear, at least play the whole thing. Aren't we sped up enough as it is?

 

[Eye]

I have mixed feelings about SASS. Like it or not, we DO live in a sped-up society. Remember the rap against USA Today when it came out? People were upset about their short story length. And don't radio & TV newscasts now deliver more short stories instead of lengthy full reports? We sit on our sofas and speed click thru TV channels. We have a shorter attention span than ever before.
I think a well-edited shortened song can be fun to listen to. I do have some questions about compromising the artist's control over their product, but I know that over the years record companies have sent out shortened DJ copies of songs to get more airplay.
If I owned a station I'd give this technique a shot to create a buzz.