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Some, and I personally only feel this is a partial reason, feel that CNN and the explosion of local tv newscasts in dayparts that never had them, such as mornings, are the reason why newspapers started their dive south.TheBigA said:radioprofessor said:I find these posts a combination of humor and some insight. Some of you can't be serious. Newspaper migrated its content to the web and once it was there for free why by the printed version? Radio must learn from this error.
Newspaper subscriptions have been in decline for more than 20 years. Afternoon dailies died in the 80s, long before the internet. So putting newspaper content on the web didn't cause their current crisis. There are lots of free options on the web for news. Not all of them as credible as the print pubs. But people read them. And they do so in place of subscribing to newspapers. Same with radio. Radio stations can ignore new technologies. But they will continue to lose audience to them because that's where listeners are.
The problem with your suggestion for seperate content on the stream is it requires its own staff. A typical web operation simply can't charge as much for web advertising as it can for on-air. So paying for staffing is as unprofitable as paying music royalties. Acoustic performances, if owned by record labels or performed by contracted acts, are also subject to royalties unless a waiver is signed. Artists and labels won't sign waivers unless the performance directly promotes something that makes them money, such as a concert or CD release. Once again, it will take staff at the station to handle all these details.
The REAL solution to these problems is to find ways to derive revenue from new technologies. Create content and services people want, and either charge them for them, or sell the audience.
I totally agree it was not the internet. The internet only accelerated the decline of newspapers as they could not get a clue on how to build their own model for it or compete with it.
I think the newspaper that is making the boldest move is the Christian Science Monitor which is going only online this month. That's a model for the future. Why do I want only news that makes my fingers black?