radioprofessor said:
I disagree strongly that the core radio product is in trouble.
I didn't say that. I said the core audience is dying. They're getting older. The younger audience is interested in something very different. It has nothing to do with product. It has to do with interaction. Radio is one-way. People under 40 want two-way communication. Radio has to find a way to do that.
By the way, Clear Channel is spending tons of money on talent. CC Atlanta just hired a very big money morning man. Some of the best paid people on the air work for CC. And they're very involved in the community. I don't work for CC, but compete against them. They're very tough competitors, and not stupid.
radioprofessor said:
What killed radio, in my humble view, was consolidation. It weakened the product. The product was further weakened by money going to HD, Streams and an assortment of non-radio platforms that not only weakened the core product, but in some cases stole audience from it.
Consolidation didn't do a thing to the product for a very long time. In the meantime, the audience aged, and new technologies arrived that were more entertaining. Meanwhile, radio was playing another ten in a row, with sweepers and imaging. All very 20th century. Money wasn't spent on HD. It's all automated. That's part of the problem.
Here's a fact: New technologies aren't going away. Radio can either join the party, or ignore it. But if radio ignores new media, that doesn't mean the audience won't still use it. It just means radio won't share in the profits.