That's because, unlike Audacy, iHeart has developed a successful digital and concert strategy while Audacy has remained a traditional radio-based form of media.The article mentions IHeart but surprisingly nothing about bankrupt Audacy.
Radio shows surprising resilience even in a rapidly changing media world
Radio has leaned on loyal local audiences over the years. It also has the appeal of offering tickets and other prizes in call-in contests.www.cnbc.com
Audacy's tried to do digital but their app sucks - there's absolutely no way to download/listen to all their different shows from more than a week ago, whereas Iheart station podcast feeds go back 3 years in some cases.
The Audacy app I believe is still running off the skeleton of the old Radio dot com app which was incredibly clunky and slow. Many times the app doesn’t even show the name or artist of the song playing on the now playing screen. It’s extremely user unfriendly. I deleted it when they added the Audacy stations to TuneIn.
But that's the problem, an app isn't going digital. There needs to be a much larger strategy which includes using the web by creating new advertising and promotional opportunities. An app is less than a third of a greater success story. Problem is; that going all in digital requires a heavy and potentially risky investment. Any investment on the part of Audacy went instead to purchasing traditional radio and a radio network.
