Ronald Reagan is the best person to reference on this issue. Whenever anyone challenged Reagan on Television or Radio Reagan would always respond with a smile and a shake of the head. He could take fierce powerful looking opponent slightly shake his head to the masses while smiling as if to say, "poor little boy...doesn't quite understand this issue" The key is to barely acknowledge that the opponent is even a threat and casually right off their stance. Let the opponent state their entire opinion even pause and space out your answers. If you show no signs of being flustered the style to which you are presenting yourself will prove just how secure your stance is on the issue.
Another dude that is very very good at this is none other then Howard Stern. The other day Howard Stern was discussing an issue about a couple that made love in the street. Stern casually pronounced that this couple was perverted!!! Stern did this!! Stern labeled someone a pervert. The man that puts women in tickle chairs, spanks women with dead fish, etc.... labeled this couple perverted! He did this by causually and intimately just chatting as if he knew the issue.
In sum, don't make sound like your trying... Now a few dudes are going to totally disagree with this. Some would argue that you need to but in, cut off, and get super worked up on the air. In my opinion this will work for about two maybe three books, but pretty soon these people become flat out annoying and the people that are talking casually and inimately become good friends/companions with their audience. The conversational/relational types have the potential to become legends and the "performers" become trends. That is my opinion
> Hey on-air personalities:
>
> How do you deal with radio show callers who express opinions
> that are opposite yours yet become agitated at you for
> daring to fight back? Besides just dropping their phone line
> and dismissing them as loonies what else do you do to either
> change them or impress your opinion on them?
>