Radio Station Promotion

[Barry]

The only radio station in the area that I've seen recently engaging in a considerable amount of promotion is K-Love, 95.5 FM. I've noticed several of their billboards.
And I did see a billboard for, of all stations, WBAI.
Are there any other local stations that have been extensively promoting themselves? Contests (other than national ones); TV advertising, station vans with giveaways, holiday concerts?

 

[BruceNYC]

Collecting radio station bumper stickers is a popular hobby among radio enthusiasts. I can't remember seeing stickers from NYC area stations in many years.

 

[Yabadabado1]

And remember when some stations actually gave out license plate-like stuff for those one plate states?

 

[Theater of My Mind]

We've received direct mail postcards from LITE-FM addressed to my wife, including one earlier this year promoting a cash contest if I recall correctly.

 

[Larry]

Not sure if Entercom is doing the same promotion for WINS (if they can afford any promotion) but when Philly’s all news KYW started simulcasting on FM a few years ago they did a lot of ads on the outside of buses.

 

[Steve Green NEPA]

I surmise that, in a subliminal way, roadside and bus ads are effective.
Posted at stoplights (visible to only a few motorists at the light) would seem to tge most effective location.
But those along I-78 here in PA -- those changing vertical venetian blind ones near Allentown -- come off as a waste of time and a driving hazrd.
Down in Philly there were few WYSP 94.1 billbords (yellow and black, of course, one of the color combos that attracts youth response) which read 'Howard Stern All &$#@!! Morning. Classic Rock All Day.' Misleading. How many times did Stern ever actually say The Word on commercial radio?
Two billboards up here caught my eye, but only for chuckles. One was at a stoplght, outside a realtor:
'100-year old single. Good condition. 3 Bedrooms. Call Nancy ..... (some phone number).
The other one was probably not very effective. It was a standalone and quite visible one on what's called The Grade by us.
'Learn To Read ....' followed by a phone number.
Am just wondering how cost-effective these displays are. Down in Florida there were a number of roadside billboards along wide, busy roads like US 19. At the very bottom of many of them (if not most) there was some company name in a cameo frame. IIrc, it was a five-letter name I've long forgotten -- one that had popped up as being run by Clear Channel.

 

[Weiserguy]

There was a series of billboards down in Southeast Florida, black on yellow, like @Steve describes. The particular one I would see all the time when driving the Fla. Turnpike had, in bold letters: "Your wife's hot!" Then in smaller text: "Better get air conditioning" followed by a logo and tel# for an A/C installer. I never called them, because the house I was visiting (i.e., parents) already had a unit, but it got my attention. (The first time my wife was down there with me and spotted it, she did a spit take in the rental car.)

Not trying to highjack the thread, just want to point out that billboard advertising, like radio, can be effective IF it's done right. Unfortunately the art of "doing it right" is close to lost these days.

 

[davideduardo]

There was a series of billboards down in Southeast Florida, black on yellow, like @Steve describes. The particular one I would see all the time when driving the Fla. Turnpike had, in bold letters: "Your wife's hot!" Then in smaller text: "Better get air conditioning" followed by a logo and tel# for an A/C installer. I never called them, because the house I was visiting (i.e., parents) already had a unit, but it got my attention. (The first time my wife was down there with me and spotted it, she did a spit take in the rental car.)

Not trying to highjack the thread, just want to point out that billboard advertising, like radio, can be effective IF it's done right. Unfortunately the art of "doing it right" is close to lost these days.

In both Puerto Rico and Argentina, I use outdoor. Bus cards and Total Bus in San Juan and cab cards and street name sign "borders" in Buenos Aires. Both were to launch stations, and in both cases we were #1 in first book.

Messages:

San Juan "La Salsa tiene una Radio. Z-93. 93.7 FM" (Salsa has its own station)



Argentina: "Mega 98.3. Puro Rock Nacional". (Mega 98.3. OnlyArgentine Rock)

Bothe very quick 5 second reads.

 

[MVB13]

I surmise that, in a subliminal way, roadside and bus ads are effective.
Posted at stoplights (visible to only a few motorists at the light) would seem to tge most effective location.
But those along I-78 here in PA -- those changing vertical venetian blind ones near Allentown -- come off as a waste of time and a driving hazrd.
Down in Philly there were few WYSP 94.1 billbords (yellow and black, of course, one of the color combos that attracts youth response) which read 'Howard Stern All &$#@!! Morning. Classic Rock All Day.' Misleading. How many times did Stern ever actually say The Word on commercial radio?
Two billboards up here caught my eye, but only for chuckles. One was at a stoplght, outside a realtor:
'100-year old single. Good condition. 3 Bedrooms. Call Nancy ..... (some phone number).
The other one was probably not very effective. It was a standalone and quite visible one on what's called The Grade by us.
'Learn To Read ....' followed by a phone number.
Am just wondering how cost-effective these displays are. Down in Florida there were a number of roadside billboards along wide, busy roads like US 19. At the very bottom of many of them (if not most) there was some company name in a cameo frame. IIrc, it was a five-letter name I've long forgotten -- one that had popped up as being run by Clear Channel.

One of those billboards on 78 westbound is for my Alma Matter Kutztown University. ❤️🎓

 

[MVB13]

92.3 Now used to have one on the West Milford and Bloomingdale border a decade ago or so.

 

[Barry]

The K-Love 95.5 billboards I’ve seen have various concise and intriguing messages, such as “Find what matters.”

 

[Larry]

Just saw this ad on the back of a SEPTA (public transit system) bus in Philly.

 

[Lite107]

I've seen WPLJ billboards a lot when I pass through Passaic and Bergen counties in East NJ.