What determines how often something is played on your station?
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Radio stations that are "chestnuts"/anomalies
- Thread starter jp1996
- Start date
I think the first time I ever heard it was on a CFNY aircheckKEGL playing it as a "great new rock and roll" track from December 1982...
The Dallas/Fort Worth Radio Dial: April 7 1987
"Magic 102.9" KMGC, KLUV, "Y95" KHYI, "the Eagle" KEGL, "Kiss 106" KTKS, KVIL, "Cozy" KQZY, "Z107" KDLZ, "K104" KKDA-FM, KZPS, "Q102" KTXQ, "K-Zoo" KZEW, "K-Oldie" KLDD, KSCS, "K-Plex" KPLX, WBAPovertheair.substack.com
Aside from KEGL, Radio & Records editions from December 1982 showed WCAU 98.1 Philly, 96KX Pittsburgh, WLOL 99.9 Twin Cities, WGCL 98.5 Cleveland, WBEN-FM 102.5 Buffalo, WABB-FM 97.5 Mobile, WSSX 95.1 Charlotte, WNOK 104.7 Columbia, among others beginning to play it at that time as well. I remember as a kid that MTV played the video a lot, so I imagine that also helped getting it airplay.
What about "Sweet Seasons" by Carole King or "Hippy Hippy Shake" by Swinging Blue Jeans?
Nothing unusual other than that and quite a few songs that classic hits stations wouldn't likely play but oldies stations might.
Nothing unusual other than that and quite a few songs that classic hits stations wouldn't likely play but oldies stations might.
Hippy Hippy Shake is an oldie that's aged out on all but the most fossilized of formats. Sweet Seasons is a secondary King track, not totally obscure, but not one that most stations that are still playing 50-plus-year-old songs have on the playlist.
What is your point in bringing up all these song titles, most of which are quite familiar and are either still being played or had heavy exposure in years past? If you're going for "oh wow" reactions, you're failing.
We dont play the first, we play the later one in a blue moon, and were... not as eclectic as you get, but close when it comes to "mainstream" music
I was trying to make the point WVLG plays classic hits you wouldn't normally hear. I'm apparently not finding as many as I was.
K.M. Richards
Program Director, The Eighties Channel™
It's still a "Forgotten 45" on The Eighties Channel™, meaning it gets into rotation for three weeks, about twice a year, getting about nine spins each time. I suspect you would hear that feature on my format and trash the entire concept because you think "aged out" has to mean "never play again".
I wouldn't expect to hear it on a station with "Eighties" in its name and its imaging unless it had a revival on CHR in the '80s, like '60s tunes "Got to Get You Into My Life" and "Unchained Melody" had in the '70s and '90s, respectively. Did it? Was it featured in some '70s movie I've forgotten about? I wouldn't trash the entire format, just the presence of a song from decades earlier, in a style that sounded dated in the '80s.
K.M. Richards
Program Director, The Eighties Channel™
Then you do not understand at all what the philosophy is behind the feature, and with your kind permission I will cease listening to you deride any music from the decade.
Wow, didn't expect that! Let me guess: You're including '60s songs because some Top 40 stations in the '80s would play them as "gold" occasionally? In that case, I understand, but I admit that the CHRs I listened to in the '80s were of the "hot hits" variety and didn't play any gold. Not trashing any music, sir.
K.M. Richards
Program Director, The Eighties Channel™
I will only explain this once, so please ask any clarifying questions now.
The "Forgotten 45" library consists of a little over 500 titles, all of which peaked in the 1980s. There are 45 in active rotation at any time, and 15 are changed out weekly, so no song is active longer than three weeks. The music scheduling software bounces every song around so that it has to play in two other dayparts before repeating in one, and it has to be in a different hour within that daypart when it does. On average, a song plays between nine and eleven times during its active run, and the average listener will hear it once ... maybe twice if they are a heavy listener.
When a song rotates out, it has to rest a minimum of six months before being active again. During that time, I track number of spins using my airplay monitors at Mediabase, across 83 Classic Hits stations. If a song is marginal, it will not accrue cumulative spins as fast as more popular ones, so the rest period will often be considerably longer than the minimum.
The idea is for songs to pop up just often enough for a listener to say "I haven't heard that song in a long time." It has a produced intro and backsell so it cannot be confused with the rest of the format.
And I am insulted by your sarcastic "guess", BTW.
Insulted? Sarcastic? I have no idea what I've done to trigger you this way. I don't even know what to apologize for. I don't block people, but if something about my recent posts has offended you greatly, by all means block me. I enjoy reading your posts, as I do those of all the radio professionals here.
K.M. Richards
Program Director, The Eighties Channel™
Oh, you don't annoy me often enough to warrant that. But I reserve the right to ignore any opinions you may express about 80's music in the future.
K.M. Richards
Program Director, The Eighties Channel™
Sorry. I get defensive about my baby.
I will now settle in for the Friday edition of Flashback Weekend ... all classic New Wave and Modern Rock.
Isn't WVLG a station for a place entirely made up of rich boomers? It's also, from what I gather, owned by the owners of the city itself. I'd expect it's not something you could successfully replicate outside of that unique environment - which, of course, is what this thread is about.
No. While it is definitely a Boomer retirement community, it is not a "rich" destination. It is more "middle class" with Social Security and some 401k or IRA income.
There we have agreement. It is by and for the development to promote its own community. What they don't quite get is that not everyone over 65 or so wants to hear the same music. Some of us liked those pop and rock 'n' roll songs when they were new, but don't want to hear them again today. Others of us never liked pop/rock much to begin with and preferred anything from country to R&B to classical and jazz.
I think I got misled by a liner I heard between two songs on WVLG that went along the lines of "you've worked hard to get here, we'll help you enjoy it".
Exactly: people who have sacrificed in order to have a nice retirement by saving and investing while working to produce a salary.
From a real estate site:
"The Villages is a city in Florida and consists of 18 neighborhoods.
- $375K
Median listing home price - $410.8K
Median sold home price"
The difference, though, is that The Villages is pretty much a 55+ community (one member of the household must be 55 or older, and nobody under 18) while where I live is "just another city in expensive California". FAQ
And that explains why a radio station targeting 55 and over works there... any merchant or business or service has to target that age group as there is no other! And there are supposedly nearly 160,000 residents. The favorite sport is ambulance races.
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