Deliberately Obtuse?
Arbitron doesn't attribute the loses to anything. It just records them. I've said before that it's my opinion that programming is the culprit. There seems to be a correlation between the reliance in research in its current form and the decline in audience. The logical conclusion is that either the research is flawed, or the conclusions drawn from that research are flawed. Since the most obvious trend in programming during that period is the elimination of value-added elements - personality, information - it's seems reasonable to infer that programming is at fault. Those obvious instances where a return to more entertaining, more high profile value-added content yield higher ratings, are discounted. They're not seen as an example that change is need. CBS-FM is the latest example to get a lot of ink. Even the RAB convention discussed at length the need for more compelling content. Are the Draconian cuts hitting radio now going to provide more compelling content?
Most of the markets that were fed Opie & Anthony were former Stern markets. The stations never recovered from their dependence on Stern. O&A didn't improve on those post-Stern numbers. I know of an instance where O&A - as part of a package deal - replaced local talent that was #1 in their target audience. That show survived by the skin of its teeth, and is now killing in PM drive. O&A are history, and mornings are now "unsettled" in corporate parlance.
What it proves is that the reliance on syndicated talent puts you at the mercy of the syndicator, and that you have few options when that talent gets a better deal elsewhere. Moreover, why would you act as a distributor for content that's presented to greater advantage on a competitive technology? Seems just plain stupid to me.
Entercom whacked several live, local, successful 7-midnight shows on AC or Hot AC stations and replaced them with Kim Iverson. The results have not been pretty in several markets.
Citadel has virtually eliminated live and local 7-midnight shows in most markets, without regard to ratings or revenue. It happened so recently that there isn't much hard data, but the first trend is down, and the response from listeners at stations I'm familiar with has be overwhelmingly negative.
Those are two examples, incorporated a significant number of stations. Once again, read the trades. You're falling behind on what's going on in the world of radio.
There is successful local programming. Unfortunately, there's less of it every day. The number of stations that have come under control of large corporate entities, and the amount of control exercised by corporate, have both grown - especially since 1996. Listening has declined, both in audience percentage and TSL, as corporate programming practices have spread.
Being deliberately obtuse is not becoming, A. Try to keep up, OK? And bring some facts to the table to bolster your arguements. So far, you're long on heat, and short on light.
TheBigA said:SirRoxalot said:In the meantime, the Arbitron numbers show that radio as a whole has been steadily losing ratings points since the '80s, and that the trend has accelerated of late.
Does Arbitron attribute those losses to programming? Or is that simply your interpretation? Were there similar losses before any changes in programming? If so, then how can one attribute losses exclusively to programming, when it's documented in the same chart that there were losses before any changes in programming? I'm trying to find out exactly how you make this connection when there is no statistical reason for it.
Arbitron doesn't attribute the loses to anything. It just records them. I've said before that it's my opinion that programming is the culprit. There seems to be a correlation between the reliance in research in its current form and the decline in audience. The logical conclusion is that either the research is flawed, or the conclusions drawn from that research are flawed. Since the most obvious trend in programming during that period is the elimination of value-added elements - personality, information - it's seems reasonable to infer that programming is at fault. Those obvious instances where a return to more entertaining, more high profile value-added content yield higher ratings, are discounted. They're not seen as an example that change is need. CBS-FM is the latest example to get a lot of ink. Even the RAB convention discussed at length the need for more compelling content. Are the Draconian cuts hitting radio now going to provide more compelling content?
SirRoxalot said:Check out a number of stations that were force-fed Opie and Anthony by corporate - a move that's since be rescinded because of poor performance by the syndicated show.
Those stations went to a live and local show that did even worse, and so they decided to go back to Opie & Anthony. What does that prove?
Most of the markets that were fed Opie & Anthony were former Stern markets. The stations never recovered from their dependence on Stern. O&A didn't improve on those post-Stern numbers. I know of an instance where O&A - as part of a package deal - replaced local talent that was #1 in their target audience. That show survived by the skin of its teeth, and is now killing in PM drive. O&A are history, and mornings are now "unsettled" in corporate parlance.
What it proves is that the reliance on syndicated talent puts you at the mercy of the syndicator, and that you have few options when that talent gets a better deal elsewhere. Moreover, why would you act as a distributor for content that's presented to greater advantage on a competitive technology? Seems just plain stupid to me.
SirRoxalot said:In some markets, syndication forced on local stations by corporate agreements has cost them significant revenue. The latest round of cuts in live, local programming is likely to provide us with more examples.
I'm still waiting for examples of successful local programming that was replaced by syndication.
Entercom whacked several live, local, successful 7-midnight shows on AC or Hot AC stations and replaced them with Kim Iverson. The results have not been pretty in several markets.
Citadel has virtually eliminated live and local 7-midnight shows in most markets, without regard to ratings or revenue. It happened so recently that there isn't much hard data, but the first trend is down, and the response from listeners at stations I'm familiar with has be overwhelmingly negative.
Those are two examples, incorporated a significant number of stations. Once again, read the trades. You're falling behind on what's going on in the world of radio.
First you say people aren't listening, then you say there is successful local programming. I'm getting very confused here. It's either one or the other. It can't be both. If radio has been in a downward slide for over 20 years, then the local programming is where it began. It sounds like selective reasoning to me...where you bring up stuff when it proves your point, and attack it when it doesn't.
There is successful local programming. Unfortunately, there's less of it every day. The number of stations that have come under control of large corporate entities, and the amount of control exercised by corporate, have both grown - especially since 1996. Listening has declined, both in audience percentage and TSL, as corporate programming practices have spread.
Being deliberately obtuse is not becoming, A. Try to keep up, OK? And bring some facts to the table to bolster your arguements. So far, you're long on heat, and short on light.