Radio that works

[djdan]

An observation from the agency sales guy. Why do programmers feel change is always good? I can tell you that advertisers value stations that stay consistent year after year. There are great examples of this in Seattle radio: KZOK, KRWM, KMPS, STAR, KUBE, KWJZ. It is no secret that these stations are among the top billing stations in Seattle. The AM band has been in constant turmoil for the last five years with KOMO, KTTH, KVI, KIRO moving staff all over the place and changing formats. The FM band has been worse with KLSY, JACK, KJR, KBSG, KBKS, KMTT, the END, KISW changing air-talent, formats, PD's, and music direction all the time. It makes it hard for advertisers to buy at an agency level. Imagine placing an annual buy on these stations. Who is the PD? What happened to the air-talent? Why change the music? How can I buy you? You can't, because you can never be sure what will be there six months from now. I must imagine listeners feel the same way. The five stations I mentioned have their up's and downs but in the long run have always come out on top, in their respective demos. That, to me, is success. It sometimes takes more fortitude not to change. For what is is worth.

 

[TakeItFromMe]

Guess we know why you are in sales, not programming!!! Dude, radio is about innovation. KRWM, STAR, KZOK, KWJZ, KUBE are lame stations. KUBE is the only one with serious 12+ numbers. KRWM is elevator music. Advertisers must know that this station is way in the background in banks and dentist's offices. It may get ratings, but no one will even HEAR the advertising, same with KWJZ. STAR may have some demo ratings, but it is bland. The morning show along with KZOK and KMPS's are ready for retirement. Consistent and boring are two different things. T-Man is doing the same 90's schtick he did a when he started. BJ makes him look lame. KBKS will probably launch a show that blow him out of the water. Got to disagreed with the sales dude: CHANGE IS GOOD. It keeps radio fresh.

 

[AQH]

Guess we know why you are in sales, not programming!!! Dude, radio is about innovation. KRWM, STAR, KZOK, KWJZ, KUBE are lame stations. KUBE is the only one with serious 12+ numbers. KRWM is elevator music. Advertisers must know that this station is way in the background in banks and dentist's offices. It may get ratings, but no one will even HEAR the advertising, same with KWJZ. STAR may have some demo ratings, but it is bland. The morning show along with KZOK and KMPS's are ready for retirement. Consistent and boring are two different things. T-Man is doing the same 90's schtick he did a when he started. BJ makes him look lame. KBKS will probably launch a show that blow him out of the water. Got to disagreed with the sales dude: CHANGE IS GOOD. It keeps radio fresh.

Good thing you're (obviously) not a program director.

 

[WarpFactor]

why was my post removed from this thread?

 

[e-menace]

It may be fun to change formats, but they are indicative of one thing and one thing alone; NO LISTENERS!You can tell the losers by the format cycling, that simple.

 

[OttoM]

Got to disagreed with the sales dude: CHANGE IS GOOD. It keeps radio fresh.

Clearly you don't know rule #1 in radio: The guy spending the money is ALWAYS RIGHT.

 

[DangerousDan]

KRWM, STAR, KZOK, KWJZ, KUBE are lame stations.

Since you mention some of the highest billing Seattle stations, I guess you also think making money is pretty lame.P.S.: That's why radio stations are in business.Now shouldn't you be getting back to Craigslist or something?

 

[70radio]

Guess we know why you are in sales, not programming!!! Dude, radio is about innovation. KRWM, STAR, KZOK, KWJZ, KUBE are lame stations. KUBE is the only one with serious 12+ numbers. KRWM is elevator music. Advertisers must know that this station is way in the background in banks and dentist's offices. It may get ratings, but no one will even HEAR the advertising, same with KWJZ. STAR may have some demo ratings, but it is bland. The morning show along with KZOK and KMPS's are ready for retirement. Consistent and boring are two different things. T-Man is doing the same 90's schtick he did a when he started. BJ makes him look lame. KBKS will probably launch a show that blow him out of the water. Got to disagreed with the sales dude: CHANGE IS GOOD. It keeps radio fresh.

CHANGE(s) like KJR-FM, the soon to disappear JACK FM, All Disco/Beatle radio, KIRO(the line-up shake up..Ross in the AM, Prell...etc. The real KIRO is back now!) IS GOOD? Keys to the listener, foregound or background, are consistency, credibility, companionship, reliability et al. Instead of hitting the 'change' button, simply hit the 'refresh' button. If WARM is way in the background, how does a diary keeper even know what station to note he/she is listening to? T-Man's 90's schtick is getting numbers in the 21st Century, Ichabod is as good as ever, the "change" to BJ was 'cause Stern went bye bye and the list goes on. Innovation in Seattle radio died when O'Day and KJR/KOL/KING/KTAC--you know, personality radio, made way for 'change.' Ie., today's dereg driven, bottom line sucking, mega cluster station groups. 'The Day The Music Died' hits home with radio, too!