"The novelty of Facebook is wearing off."
http://www.insideradio.com/Article.asp?id=2614243
http://www.insideradio.com/Article.asp?id=2614243
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Radio Unliking Facebook?
- Thread starter DToTheJ
- Start date
In my opinion, Facebook has never been a friend of radio. Any form of radio, including internet radio. By directing people to Facebook pages, it lessens the revenue potentials of station's own websites. And Facebook's strong partnership with Spotify and attempts to squash other services and stations tops it off.
Connecting to your audience is important. But no one said Facebook was the only way to do it. It's perhaps the simplest and that is the reason behind its use.
Connecting to your audience is important. But no one said Facebook was the only way to do it. It's perhaps the simplest and that is the reason behind its use.
Couldn't agree more and that holds true for Internet only stations as well. It reminds me of the early days of the internet when AOL dial up was considered the internet and they tried to make everyone go through them rather than just the freedom of people surfing on their own. Facebook is too locked in and more so than every before.
We've spent our last dollar on Facebook ads...it generated plenty of likes, but listener minutes increased not at all.
I wake up and drive to work (at 0-dark-thirty) listening to (syndicated) Doc Reno. He starts telling about something funny in the news but tells me I have to check his "page on the station's website" or his facebook page to find out out how it ended. I'm getting ready for work or driving to work... I don't have time to hit the internet.
F
fmradio1
Guest
Most radio stations use Facebook wrong. They use it as a way to pump on air promotions, drive appointment listening or run cheesy contests. WRONG. The best radio pages are primarily lifestyle based. Post music or celebrity news; funny pics, memes or videos; pics of your last promo event; opinion questions, particularly about local topics. Be up to the minute TOPICAL. People won't react positively if you just market to them. You have to make the content on the page interesting to your target demo, and give them reasons to be excited about your station. They don't care about the live broadcast at the Piggly Wiggly or when the syndicated countdown ends. They don't even care if it's ladies night at the local club. If you have an event that your demo will be truly excited about (like concert tickets for a hard to get show) then by all means post it...but don't hump it to death. How much you post will also determine the success of your page. Post too much and people will shut you off. Post too little and no one knows your there. Doing it right takes work. Doing it half assed, like most stations do, will not be successful.
Our use of it (and I'm not a fan of it) is to provide a page for those station fans who feel that everyone HAS to have a page, but, we use the page to drive people to our OWN website, with our OWN branding, ads, and information. Ours has only been up a short time, as I was totally against having one, but I find that if I put a "teaser" of our own website content or tease the content of our own FORUM through FB, hits on the station's website and forum increase.
I'd rather use it to advertise US (our online intellectual property) than to make people think that FB is our website, when it is not. (many use it that way.)
Also bugs me when public organizations and stations do "personal" pages not "fan pages" making it impossible for non-members to view the content!
I'd rather use it to advertise US (our online intellectual property) than to make people think that FB is our website, when it is not. (many use it that way.)
Also bugs me when public organizations and stations do "personal" pages not "fan pages" making it impossible for non-members to view the content!
I think it really depends on how stations use Facebook and Twitter.
The smart thing us to use it to direct people to the station and/or the station's website.
"Major fire leaves dozens homeless, tune to the news at 4 on xx for the latest" is the kind of thing that works well on Twitter. WBAP does that all the time on twitter. Gets me to tune in.
Asking my opinion on a Facebook post is okay if you tell me you might use it on the air. It's even better if you provide a link to the story on the stations website.
Music stations could do many of the same things, but generally don't.
The smart thing us to use it to direct people to the station and/or the station's website.
"Major fire leaves dozens homeless, tune to the news at 4 on xx for the latest" is the kind of thing that works well on Twitter. WBAP does that all the time on twitter. Gets me to tune in.
Asking my opinion on a Facebook post is okay if you tell me you might use it on the air. It's even better if you provide a link to the story on the stations website.
Music stations could do many of the same things, but generally don't.
fmradio1 said:
Exactly. The only person who makes money with Facebook is Facebook. If you accept that moving in, you won't be disappointed. And definitely don't waste money advertising with Facebook.
Facebook is for social networking, not advertising. People don 't want to be Spammed when they go to your Facebook page. If you give them a cute photo or some interesting info, it will go viral, and you will seen as a trusted source. On air folks can use it for contesting and interacting with listeners. But it's not a way to make money.
- Status