It plays every day at noon on country WZLF Bellows Falls/WXLF Hartford VT.
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Radio & "Variety"
- Thread starter davideduardo
- Start date
It plays every day at noon on country WZLF Bellows Falls/WXLF Hartford VT.
Good Lord..
There are stations that do that, usually as some sort of "patriotic" gesture. Notice that the time is fixed. It would be a real surprise, and possibly an annoyance, if it showed up on the station every couple of hours.
C.
Someone once told me that "research is a tool, not a programmer."
That is definitely the intent, just like playing the anthem and "God Bless America" at baseball games. It reminds the listeners what country they're in, I guess, which is a good thing because listeners to other stations might occasionally think they're in a workers' paradise, a theocracy or a right-wing dictatorship.
WZLF/WXLF uses a variety of recordings, all by country artists. LeAnn Rimes' version seems to come up a lot, but last week I heard Chris Stapleton's rendition from last February's Super Bowl played.
I VT afternoons for an AC/variety station.. Ive had Justin Beiber into Gloria gaynor, Bruce springsteen into some newer pop tune and a softer alt-ish tune into a Garth Brooks or other current country tune.
If one looks at our station one song at a time, it does appear to be a trainwreck.. but if you look at the overall playlist across a span of a day.. we maintain what would kind of sound like a upbeat mainstream AC sound
Its not for ever market and probably not for any really, but it works for us because of our older, male heavy competitors.. we lean a bit younger and female friendly.
Been locally owned for 12 years, recently bought office space after renting for 12 years and our TSL (time spent listening is 2x our competitor and 3 to 4 times the rest of the market when i saw Tapscan numbers awhile back
www.myhits106.com
If one looks at our station one song at a time, it does appear to be a trainwreck.. but if you look at the overall playlist across a span of a day.. we maintain what would kind of sound like a upbeat mainstream AC sound
Its not for ever market and probably not for any really, but it works for us because of our older, male heavy competitors.. we lean a bit younger and female friendly.
Been locally owned for 12 years, recently bought office space after renting for 12 years and our TSL (time spent listening is 2x our competitor and 3 to 4 times the rest of the market when i saw Tapscan numbers awhile back
www.myhits106.com
So that means :40 vs :20?
That is a small town station though.
With half a dozen other competitors in town, including 2 cclusters.. and half a dozen other signals from outside the market.. KLMI is a stand alone.
LOL Hardly.. the station does ALOT better than pros outside the market want to believe because of our percieved erratic playlist. the station is incredibly invovled in and well connected to the community which helps alot too
And this is becoming the model for larger market stations. One guy who is the PD, overnight talent on a half dozen other stations, weekends on a few others, and afternoons on a station thousands of miles away.
This counts as "local radio."
That somewhat describes me! lol
PD, mornings/lunch time at KSKO
afternoons on KLMI
Overnights on WGLD/WPGI/WYAY
And i know your remarks werent complimentary
It's the business now and if one wants to stay in it, you learn, grow, take on other stuff, take opportunities given to you.... or you get out.
That is pretty interesting what you do i like the music mix on your independent station
I like what i do. I work for stations who care, are involved and operate their stations like I would if they were my stations. I also like where I work because of alot of factors.. some tangible, some intangible.. that make up the whole picture of why im there.
My comment above was not meant to be a dig on you personally, but a critique of the business. It's great that you work for stations who care, but a lot of companies (I worked for a few of the biggest) don't care. When my job was eliminated, it wasn't personal either. I was just a line on a spreadsheet to them.
And as you say, that's the business now. Question is, for how long? I got out - and work in a job that I love in a growing industry that pays more than I ever made in radio - but how many people are getting in? How many companies care vs companies that just want to squeeze enough value for the shareholders by cutting costs?
I would say though there is a difference in having a focused sound with variety (even with more songs!) than a station with an unfocused sound who is "all over the place." Like, for instance, a classic hits "Prince/Madonna" that would occasionally mix in a forgotten Michael Jackson song. For more variety would be for stations with a focused sound (chr, hot ac, ect.)
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