Some of the things said in this conversation continuum deserve a rebuttal, at least:
Big-A(hole) "To have a local DJ in San Francisco saying
"that was" and "this is," is silly, and the audience
knows it.
You're silly, if you think that's all a radio personality
does. When entertainment is involved, the audience knows
that, too.
"But live personality on music radio simply isn't the
draw it used to be.
No kidding. If THAT's all you do, you BELONG in front of a Clear Channel
monitor, watching pre-recorded pap play off.
"You can't spend money you don't have.
Yeah, you can. It's called an investment. But, lesson
learned: you cannot buy over-priced broadcast properties
looking for a fast buck, then eliminate all the live
people that make the radio station work, and expect to
make any real money...
That's why I take issue with the generalization that
big corporations are bad for radio. It depends on the
company.
How about America? Do you like the way some companies have usurped
your rights as a U.S. citizen? Does the cost of freedom depend on the company?
Yet Disney is a much much bigger corporation than
Citadel, and it was good for radio. Until they...
Right, Big-A. "good for radio...UNTIL..."
Now they're evil. No commitment, only a quick grab for the
fast buck, UNTIL...they change CEOs...
These are not broadcasters. Thus, they do NOT know
anything about the programs they are broadcasting. They
ARE fleecing their shareholders. You're watching the
pickpockets in action. Wait! was that a hand in your pocket?
I think a lot of big corporations are looking to sell
off ..When they do... I wouldn't count on much. It
takes money to hire people and give them the tools
they need. Mom & pops don't have that kind of money
B.S. MY companies (many in broadcast and commercial
support) are all people oriented. Our employees are what
makes the machinery really click - much better than an
automated system. We love working together.
One doesn't HAVE to play "Monkey see, monkey do," But
then, one must LIKE people in order to properly pull it
off. And, to do that, mustn't harbor fear. Which also
means one must like one's self, NOT that stupid mental
image of a concocted personality locked the imagination.
But the fact is that companies that have money aren't
going to spend it on radio.
That's your mind talking, sir, not you. Make up your mind,
A-man. You earlier said, "Radio isn't dying. It's
changing..."AND "...Mom & pops don't have that kind of
money..." Which is it?
Now we have David Kaye chiming in: "why is KOIT the #1
music station? They sound voicetracked even when they're
not. The most local stuff they do is a weather forecast..."
Incorrect. Shows you do not know what a professional
REALLY does on the air. I thought you were more well
versed than that.
Geek-O-Rama: "...so why does KOIT continue to draw
those big numbers(?)...
Because their Programming, Sales, and Management work
together with excellence. KOIT Programming does more
right in one day than most stations do wrong all year. The
format tactics are largely invisible on the air (way more than
Liners and weather, professor) - just sounds easy and easy
on the ears. But it's a very complicated mechanism that
only appears simple.
Once again, the genius Mr. Kaye: "...People obviously
don't tune in for the DJs or any kind of local
content. They tune in for the music..."
Yeah, and they never look at album covers in the Amoeba
record stores either, do they? Naw, they just look at the
plastic round thing. C'mon, sir. Your generalizations are
too broad for this thread...
Right now, I am so proud of Mr. Luckoff I cannot put it
into proper words.
While you were broadcasting in our City, the big switch said "Luck ON."
