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"Radio. You shouldn't have to pay for it"

R

radiophile

Guest
"Radio, you shouldn't have to pay for it."
That's the NAB's latest pro-radio campaign.

Free marketing suggestion to Sirius and XM to counter this campaign from NAB:

"Radio. You shouldn't have to listen to 20 minutes of commercials per hour."

Rant over. I feel better now.
 
Or how about...

"Radio....Where Advertisers matter much more than our listeners ever do"

Or

"Satalite Radio...The FCC can kiss our a--"<P ID="signature">______________
In Harmony
From the Bop Shop,
Brian "BD Bopper"</P>
 
> "Radio, you shouldn't have to pay for it."
> That's the NAB's latest pro-radio campaign.
>
> Free marketing suggestion to Sirius and XM to counter this
> campaign from NAB:
>
> "Radio. You shouldn't have to listen to 20 minutes of
> commercials per hour."
>
> Rant over. I feel better now.
>

Radio: If you want it free, you have to either donate to the station or put up with the commercials. If you don't want to put up with the commercials or donate, pay for satellite.

Personally, I do both.

Thats that.<P ID="signature">______________

</P>
 
"Radio. There's nothing new under the sun, so we just keep playing the same crap over and over and over and over and over and..."<P ID="signature">______________
"Once a week, recovering illusionist Roy Horn reportedly visits Montecore, the tiger that mauled him. Though disturbingly, they’re conjugal visits!" -- Horatio Sanz
http://theradioblog.blogspot.com</P>
 
> "Radio. You shouldn't have to listen to 20 minutes of
> commercials per hour."
There is a difference between commercials and "miscelaneous non-music content" such as DJs talking, news, and weather. At least in my opinion. My point being you can easily find stations who have 20 minutes of those combined, but 20 minutes of commercials is something I don't think I've ever heard on the radio. Well, maybe on KFI 640.

My favorite Sattelite ads are aired on terrestrial radio. "Better than normal radio, without advertisements".
 
>
> "Radio....Where Advertisers matter much more than our
> listeners ever do"

Well yeah, the advertisers do matter. They buy the spots.
They help pay your salary -- or at least they do mine, as
they have for the past 27 years.

I don't know how many of the messages here are from "real"
radio people or just people who listen to radio.
 
> > "Radio. You shouldn't have to listen to 20 minutes of
> > commercials per hour."
> There is a difference between commercials and "miscelaneous
> non-music content" such as DJs talking, news, and weather.
> At least in my opinion. My point being you can easily find
> stations who have 20 minutes of those combined, but 20
> minutes of commercials is something I don't think I've ever
> heard on the radio. Well, maybe on KFI 640.
>
> My favorite Sattelite ads are aired on terrestrial radio.
> "Better than normal radio, without advertisements".
>


I find the announcers and liners on Sat radio to be annoying (and other onwers of Sat radio say the same thing). I thougth you were BUYING Sat radio to get away from that stuff.
 
> There is a difference between commercials and "miscelaneous
> non-music content" such as DJs talking, news, and weather.
> At least in my opinion. My point being you can easily find
> stations who have 20 minutes of those combined, but 20
> minutes of commercials is something I don't think I've ever
> heard on the radio. Well, maybe on KFI 640.

All news and news-talk stations regularly schedule 18 to 20 minutes of commercials per hour. Worse yet, some Infinity Free FM stations seem to schedule the commercials in 15 to 18 minutes blocks all at once.
There are also music stations out there regularly playing 15 minutes of commercials per hour, split into only two stop sets of seven to eight minutes each.
Even if it's only 12 minutes per hour on some music stations, that's still three more songs to hear per hour without the commercials.
 
> "Radio. There's nothing new under the sun, so we just keep
> playing the same crap over and over and over and over and
> over and..."
>


And I can see you are helping to provide new content for radio... or are you just complaining? If you dont like what is on radio, what are YOU doing to make it better?

There are two people in every type of business....

The ones that succeed are the ones with PASSION for their product or service.

The others just dont care and complain about everything that goes on without actually doing anything about it. They are the ones that dont succeed.

(Not just applied to J.C.) Which one are you?
 
> I don't know how many of the messages here are from "real"
> radio people or just people who listen to radio.
>
I worked full time in commercial radio for 14 years before leaving. You can decide whether to consider me a real radio person or not.

Radio's biggest mistake in the 90s and early 00s was stations undercutting each others' prices and selling spots too cheaply. Radio spots are under-valued. Instead of selling more cheaper spots, radio should have found a way to charge more per spot. But some large radio conglomerates, in an effort to marginalize their competition, chose to sell lots of commercials too cheaply.

The solution I suggested above would have meant radio working together a bit more to compete against the real competition: newspapers, TV, magazines, instead of beating up each other.

Where was the NAB when stations were selling spots for rock bottom prices, but cramming in 15 to 18 minutes per hour on music stations in seven to nine minute stop sets? Now that satellite radio has come along, NAB decides to act. The organization should have thought years ago that saturating the airwaves with commercials that were selling for cheap was a big danger to its members.

Oh, but that was before there was competition.
 
The NAB

> Where was the NAB when stations were selling spots for rock
> bottom prices, but cramming in 15 to 18 minutes per hour on
> music stations in seven to nine minute stop sets?

You're sadly mistaken if you think the NAB has ANY control over the number of units or number of stopsets run by radio stations.

> Now that satellite radio has come along, NAB decides to act.

Actually, the NAB is just trying to support its members with a targeted campaign.

> Oh, but that was before there was competition.

So, radio is reacting to competition. Gee, that's never happened before...
 
> I find the announcers and liners on Sat radio to be annoying
> (and other onwers of Sat radio say the same thing). I
> thougth you were BUYING Sat radio to get away from that
> stuff.

Thank you!

I just got XM as part of my DirecTV service and I have found their announcing staff to be amateurish (worse than a college station, in fact), the liners grating, and the promos for other XM channels annoying.

I miss my Music Choice so much ...
<P ID="signature">______________


</P>
 
> > "Radio. There's nothing new under the sun, so we just
> keep
> > playing the same crap over and over and over and over and
> > over and..."
> >
>
>
> And I can see you are helping to provide new content for
> radio... or are you just complaining? If you dont like what
> is on radio, what are YOU doing to make it better?
>
> There are two people in every type of business....
>
> The ones that succeed are the ones with PASSION for their
> product or service.
>
> The others just dont care and complain about everything that
> goes on without actually doing anything about it. They are
> the ones that dont succeed.
>
> (Not just applied to J.C.) Which one are you?

I myself have a passion for radio and I'm currently planning my own show on a local station. No one in my area seems to be able to get the CHR format right, so if they can't do it properly, I will. Sure I complain about a lot, but I have a right to... I'm actually working to turn things around.

At the same time, read through some of my previous 998 posts... you'll find I also pat backs when the time comes.

Post 999 dedicated to 99.9 WKIS, Boca Raton; quite possibly the only country station I've ever known to be licensed to what is primarily a retirement community :).<P ID="signature">______________
"Once a week, recovering illusionist Roy Horn reportedly visits Montecore, the tiger that mauled him. Though disturbingly, they’re conjugal visits!" -- Horatio Sanz
http://theradioblog.blogspot.com</P>
 
Re: The NAB

> > Where was the NAB when stations were selling spots for
> rock
> > bottom prices, but cramming in 15 to 18 minutes per hour
> on
> > music stations in seven to nine minute stop sets?
>
> You're sadly mistaken if you think the NAB has ANY control
> over the number of units or number of stopsets run by radio
> stations.
>
Yeah, what was I thinking that the association dedicated to broadcasters would do anything to help its members succeed. You're right, it would never happen.

Better for the NAB encourage the continued practice of its members to duke it out among themselves, killing each other in the process, and giving more steam to other forms of the media.
 
> >
> > "Radio....Where Advertisers matter much more than our
> > listeners ever do"
>
> Well yeah, the advertisers do matter. They buy the spots.
> They help pay your salary -- or at least they do mine, as
> they have for the past 27 years.
>
> I don't know how many of the messages here are from "real"
> radio people or just people who listen to radio.
>

Conglomerates are profiting big time.. and this isn't going to the employees. There is so much advertising today that goes way beyond the cost of running the station.
 
Not to defend the NAB, but a point to ponder...

The NAB's television code was thrown out in the early 80s for antitrust reasons, when in fact it had little to do with economic issues. Imagine if the NAB had tried a coordinated campaign to hold up spot prices! The Justice Department would have been all over that one.

As I recall, a lot of advertisers squealed like pigs when the late-90s dot-com boom and resultant increase in radio advertising allowed the conglomerates
to raise their rates.

> Radio's biggest mistake in the 90s and early 00s was
> stations undercutting each others' prices and selling spots
> too cheaply. Radio spots are under-valued. Instead of
> selling more cheaper spots, radio should have found a way to
> charge more per spot. But some large radio conglomerates, in
> an effort to marginalize their competition, chose to sell
> lots of commercials too cheaply.
>
> The solution I suggested above would have meant radio
> working together a bit more to compete against the real
> competition: newspapers, TV, magazines, instead of beating
> up each other.
>
> Where was the NAB when stations were selling spots for rock
> bottom prices, but cramming in 15 to 18 minutes per hour on
> music stations in seven to nine minute stop sets? Now that
> satellite radio has come along, NAB decides to act. The
> organization should have thought years ago that saturating
> the airwaves with commercials that were selling for cheap
> was a big danger to its members.
>
 
> > I find the announcers and liners on Sat radio to be
> annoying
> > (and other onwers of Sat radio say the same thing). I
> > thougth you were BUYING Sat radio to get away from that
> > stuff.
>
> Thank you!
>
> I just got XM as part of my DirecTV service and I have found
> their announcing staff to be amateurish (worse than a
> college station, in fact), the liners grating, and the
> promos for other XM channels annoying.
>
> I miss my Music Choice so much ...
>

AGREED! Music Choice was GREAT! Music...JUST music. No comercials on XM??? HA! It is a 24/7 commercial for XM. And people would pay for this because........????
 
> > > "Radio. There's nothing new under the sun, so we just
> > keep
> > > playing the same crap over and over and over and over
> and
> > > over and..."
> > >
> >
> >
> > And I can see you are helping to provide new content for
> > radio... or are you just complaining? If you dont like
> what
> > is on radio, what are YOU doing to make it better?
> >
> > There are two people in every type of business....
> >
> > The ones that succeed are the ones with PASSION for their
> > product or service.
> >
> > The others just dont care and complain about everything
> that
> > goes on without actually doing anything about it. They
> are
> > the ones that dont succeed.
> >
> > (Not just applied to J.C.) Which one are you?
>
> I myself have a passion for radio and I'm currently planning
> my own show on a local station. No one in my area seems to
> be able to get the CHR format right, so if they can't do it
> properly, I will. Sure I complain about a lot, but I have a
> right to... I'm actually working to turn things around.
>
> At the same time, read through some of my previous 998
> posts... you'll find I also pat backs when the time comes.
>
> Post 999 dedicated to 99.9 WKIS, Boca Raton; quite possibly
> the only country station I've ever known to be licensed to
> what is primarily a retirement community :).
>

Glad to hear it JC! Keep up the good work then, and I wish you luck in your project!

I hope you understand where I was coming from. People complain alot but dont do anything about it. You, on the other hand seem to be working on soemthing. A tip of the hat to you!
 
> Glad to hear it JC! Keep up the good work then, and I wish
> you luck in your project!

Thank you!

> I hope you understand where I was coming from. People
> complain alot but dont do anything about it. You, on the
> other hand seem to be working on soemthing. A tip of the
> hat to you!

Thanks again! I understood what you meant. I just wanted to make sure I got it out there that I'm not just some cynical critic.

Which, by the way, I am a cynical critic :-D<P ID="signature">______________
"Once a week, recovering illusionist Roy Horn reportedly visits Montecore, the tiger that mauled him. Though disturbingly, they’re conjugal visits!" -- Horatio Sanz
http://theradioblog.blogspot.com</P>
 
never? ... well, hardly ever....

> "Radio, you shouldn't have to pay for it."
> That's the NAB's latest pro-radio campaign.

Great idea.

Please tell the nice folks at NAB that it's very generous
of them, and that they should send me a nice Zenith
Trans-Oceanic, with rechargable batteries, please.

Thanx...

73s from 954<P ID="signature">______________
<font color='#990000'>Wild and Crazy Christmas Music! 2005-2006</P>

<font color=green>PS ... and if they do, I'll certainly post a picture and
mention it in the upcoming January edition of
Radio News.</font>

<P ID="edit"><FONT class="small">Edited by 954 on 12/03/05 10:18 PM.</FONT></P>
 
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