Re: Huh????
I haven't heard the spots but it seems obvious to me...Why wouldn't they focus on the BENEFITS of local radio????? Things like local news, sports, weather, traffic and community events. Very simple. When you want to know why all of Public Square in blocked off or why there's firetrucks surrounding the "Q", you turn to a local station. I know those are lame examples, but you get the point. It's so obvious what the focus of those spots should be...
> > The NAB is running ads saying that why should you pay to
> > listen to radio, which is a slam on XM and Sirius. They
> got
> > music stars to record them, and NAB member stations are
> > suppose to air them. They are airing mainly on FM stations
>
> > because they haven't done any for the talk stations to
> air.
>
> There are also ones that I've heard in smaller markets that
> mention talk, information, and music in one spot, saying the
> focus of local radio is important... some guy calling the
> radio station asking why he hasn't gotten a bill. People
> actually buy this? Not since my sister was panicked one
> morning because she left her radio on overnight and was
> worried we'd get a bill have I heard anyone think that...
>