RadioPositives

[superset weekend]

As we approach a new year, I think we have to stop the finger pointing about what is wrong with our industry. NO economic area is doing well now, and EVERY company is restucturing and rethinking. I would sincerely like to hear some positives from everyone about radio. We have to stop the blame.

Radio has been around a LONG time and STILL makes ALOT of money. It MUST be a pretty good business model. Do companies have trouble in this economy? Of course! But the industry still does well, inspite of all that has been pointed at us, like Internet radio, Satellite, Ipod, etc.

Radio is FREE, Radio reaches 93% of Americans each and every week, Newspapers are falling at incredible speeds, Cable is hugely fragmented. Radio still has FANS. Listeners who are passionate. Look at the major events radio stations hold at arenas, charity events, etc. We serve our communites like no other media.

This is all good stuff my fellow radio bretheren! We have been bombarded by change, and we still survive. If you can't agree with some positive reation to atleast something, please do not respond on this thread, we hear the complaints and crying enough on the other threads. What do YOU feel are radio strengths now and into the future?

 

[SirRoxalot]

If you can't agree with some positive reation to atleast something, please do not respond on this thread...

Not that I agree with major portions of the preceding post, but, OK, um, ah, here we go:

Radio is FREE.

As a medium, it has a huge installed user base.

Radio as a medium is very resilient, and has survived incredible mismanagement and flawed programming in the past.

 

[cee]

Radio works as a substitute for the not so great CD player that came with my car - when I can't get a CD to play(which happens with more frequency as time goes by, especially in colder weather) radio is a passable substitute(as long as 107-7 The Lake doesn't change format).

Yes, radio does hang in there, despite incredible mismanagement. Perhaps that's partly because computers and satellite automation provide programming content nowadays on a very inexpensive basis. That leads me to the other thing I like about radio. It's incredibly cheap to run a pirate stationI(technically and programming-wise) and I find most pirate stations more interesting than real stations.

And there's also those unsung hard working on-air folks who do shows just for love of it on various little community stations. Check out Mike Murray's Whole Lotta Shakin, 3-7pm every Sunday on 89.7/WITR. Now that's an oldies show for ya! And no, I am not Mike Murray. I'm just a fan of his long running show.

 

[Element9]

Radio is easy to use. No mis-configurations, blue screens of death or error messages.
Easy on, easy off.

 

[superset weekend]

Rox, i know coming from you that was hard to say , but you still managed to throw in some downside in your post.

 

[SirRoxalot]

Rox, i know coming from you that was hard to say , but you still managed to throw in some downside in your post.

Sorry. I'll try harder to blow sunshine up your skirt next time.

 

[JohnGault]

As long as your definition of Radio does not limit itself to that which comes from towers, transmitters or satellites, then audio entertainment has a bright future for the consumer.

1. Music will be free, with little or no commercial interruption
2. Talk programming and music services will all be heard globally.
3. Podcast and on-demand programs will grow by leaps and bounds
4. "Some" local programming will survive... if it can be monetized.

The current business model is in freefall. The mortgaged radio groups have no value until they can go bankrupt or end up privately held by owners not saddled with debt.

I know that wasn't positive for anyone who is hoping that the status quo can somehow be expected to continue, but are there really any of those people left?