When companies get to the point where they’re lopping off number one morning shows on top-rated stations as CBS did this past week in Phoenix it might just be the time for all of you people on the air to start considering another career path.
Bill Gardner is a longtime major market jock who’s highly regarded for his ability and professionalism. He was let go in the CBS bloodbath Thursday after nine years and leading the station to number one ratings. (Check out the comments on the “Phoenix” board).
There were also several Program Directors let go across the country. When it gets to the point that companies feel they don’t need programmers and great morning shows to succeed, it definitely is time to move on.
Clearly, the “beancounters” don’t know their assets from their liabilities.
It's becoming more apparent with each passing day that radio as we know it, is racing towards is ultimate demise. Very sad!
Bill Gardner is a longtime major market jock who’s highly regarded for his ability and professionalism. He was let go in the CBS bloodbath Thursday after nine years and leading the station to number one ratings. (Check out the comments on the “Phoenix” board).
There were also several Program Directors let go across the country. When it gets to the point that companies feel they don’t need programmers and great morning shows to succeed, it definitely is time to move on.
Clearly, the “beancounters” don’t know their assets from their liabilities.
It's becoming more apparent with each passing day that radio as we know it, is racing towards is ultimate demise. Very sad!