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Radio's Latest Bloodbath

When companies get to the point where they’re lopping off number one morning shows on top-rated stations as CBS did this past week in Phoenix it might just be the time for all of you people on the air to start considering another career path.

Bill Gardner is a longtime major market jock who’s highly regarded for his ability and professionalism. He was let go in the CBS bloodbath Thursday after nine years and leading the station to number one ratings. (Check out the comments on the “Phoenix” board).

There were also several Program Directors let go across the country. When it gets to the point that companies feel they don’t need programmers and great morning shows to succeed, it definitely is time to move on.

Clearly, the “beancounters” don’t know their assets from their liabilities.

It's becoming more apparent with each passing day that radio as we know it, is racing towards is ultimate demise. Very sad!
 
Who's Next

Clear Channel, CBS, Emmis, and Entercom have made significant cuts. Notice any major radio group missing there?

Citadel's stock price is in the dumper. Credit Suisse Securities and Deutsche Bank Securities are looking for prospective buyers for properties that Citadel both needs and wants to spin off. They've only had about a month to work at it, but it doesn't look like buyers are lining up with wads of cash in hand.

With the Citadel/ABC merger, it's possible that the ax will swing hardest at the former ABC properties, which are in larger markets and have larger staffs. The question is, how much "fat" is there?

The Citadel/ABC merger took a long time to complete. Most suits look at the time between when the deal's signed and when it's actually executed as the perfect time to line their pockets. Staff cuts and increased spot loads are not good for the properties long-term, but there is no long-term when you're just waiting for the deal to close. That would seem to indicate that the amount of "fat" left is limited.

Maybe Farid and Judy have had a revelation, and realize that it's PEOPLE who bring the money in - both Sales people and Programming people. Maybe Citadel has some sales irons in the fire, and is waiting for deals to be signed before the slicing and dicing begins. Maybe they've realized that GROWTH may not be happening, but PROFIT is still coming through the door, paying the bills, and keeping the company afloat.

Personally, I see a sword dangling by a horsehair labelled "overhead". Shaving a horsehair is a very tricky operation.
 
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