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Raleigh/Durham November PPM

S

Spininturn1

Guest
Adults 25-54
Mon-Sun 6a-mid
RAL (tie)
UNC (tie)
QDR
FXC
BBB
QOK (tie)
DCG (tie)
RDU
NNL (tie)
KSL (tie)
RVA
CMC
YMY
KIX-F
PTF

Adults 25-54
6-10a M-F
RAL
QDR
FXC
DCG
NNL
UNC
QOK
KSL
RVA
BBB
YMY
RDU
KIX-F
PTF
CMC
 
No pulse. Code blue!

Yes, the Pulse showed up. They were on the air for 10 days of the 30 day survey period and pulled
in 50,000 in cume. Vital signs are excellent.
 
That is pretty good for that short a time! From what I hear, you can put these PPM meter pagers on a dog or a massage chair and leave 'em getting ratings all day long!!! :eek: :eek: :eek: ;D :D
 
pellmell said:
Are numbers on additional dayparts available?

Adults 25-54
M-F 10-3p
RAL
FXC
QDR
BBB
RDU
QOK
UNC
DCG
NNL (tie)
KSL (tie)
RVA
YMY (tie)
CMC (tie)
KIX-F
PTF

Adults 25-54
M-F 3-7p
QDR
FXC
UNC
BBB
RAL
QOK
RDU (tie)
DCG (tie)
NNL
RVA
KSL
CMC
YMY
KIX-F
PTF

Also a correction to surfdude's post regarding The Pulse cume.

Monday-Sunday 6am-midnight Persons 6+ Cume = 17,500
 
Also a correction to surfdude's post regarding The Pulse cume.

Monday-Sunday 6am-midnight Persons 6+ Cume = 17,500


You didn't combine the two signals. Once they have a complete survey period under their belt
they'll be combined. 31,600 + 17,500. Numbers on R-I site are incorrect.
 
surfdude said:
Also a correction to surfdude's post regarding The Pulse cume.

Monday-Sunday 6am-midnight Persons 6+ Cume = 17,500


You didn't combine the two signals. Once they have a complete survey period under their belt
they'll be combined. 31,600 + 17,500. Numbers on R-I site are incorrect.

You are correct! My apologies.
 
No worries. Thanks for going to the trouble of posting rankers.
We can't have meaningful discussions without seeing the important
numbers.
 
It is so interesting to me how WUNC is ahead of the conservative talkers in the market, except during mid-day (of course, Rush is in the mix, during that daypart). I don't know if something is different with PPM, because PPM came after my time in public radio, but public station CAN use Arb numbers (if they subscribe) to attract underwriters, just as commercial station use them for advertising sales.

Seeing how well NPR is doing in what I would consider a conservative part of the world makes me wonder that, if properly managed and such, if an 'Air America'-type format could actually make it. I believe AA screwed themselves, with poor management. But, if done properly, I dunno...what do you guys think?
 
NPR does very well in educated markets. S.F., D.C., Raleigh, Austin.

I also believe the "vibe", aside from the content, of NPR plays a role. It's very listenable with conversational announcers, news reporters, music bumpers, processing, no screaming amateurish commercials, etc...commercial stations take note.
 
Agreed Surfdude. I worked NPR on a much smaller market level. However, I appreciate the overall quality of the programming. It would be good if Raleigh had a true community station (similar to WMNF 88.5 in Tampa). WKNC, WSHA, and WNCU are somewhat close, but those three have what I would call 'base formats' (college/progressive rock, jazz, and jazz; respectively). When I think of WMNF and other 'community stations', which tend to act as alternatives to the alternatives (in other words, alternatives to NPR stations) still use block formats that can run the gamut from classical to all Grateful Dead for an hour (there really is a public radio show called, "The Grateful Dead Hour".). I realize that goes against the norm for modern day public radio. However, these stations have proven successful in the right markets and run news programming, which is even more to the so-called 'left' than NPR, such as "Democracy Now!" and "Free Speech News". I think RDU is certainly large enough. It just amazes me to see NPR doing so much better than the run of the mill talk stations.

With all of that said, I hope and wish to see WPTF re-emerge. I know they no longer have the heavy hitters, but they have such a stronger commitment to a traditional service to the community. Example, I was on I95 on the day a Roanoke Rapids police officer was shot during a traffic stop. It made state news. However, I was passing moments after it happened. The opposite lane of I95 was closed and backed up for miles. I was wondering what was going on. Of course, the First Media stations in Roanoke Rapids had no idea anything was going on. Really thinking the info hadn't made it to the RDU stations, I just started scanning. 106.1 was still into Rush. I hit WPTF, and lo and behold, they were on it! I was able to know what was happening 90 miles away before I got home thanks to good old WPTF!
 
surfdude said:
NPR does very well in educated markets. S.F., D.C., Raleigh, Austin.

Not sure if still accurate, but a couple of year ago Austin had the highest education level, per capita, of any city in the US.
 
pellmell said:
NPR does well in markets that are predominantly liberal, as you have listed.

ha-ha-ha! Are you saying highly educated = predominantly liberal?
 
MSN - smartest cities
Just released last week
10. San Fransico
9. Madison, WI
8. Boston, Mass
7. San Jose, Ca
6. Bridgeport, CT
5. Ft Collins, CO
4. Durham, NC
3. DC
2. Anne Arbor
1. Boulder, CO
 
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