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Raleigh-Durham Ratings May 2024

R

RadioDaze

  • Good numbers for Foxy 107/104, 106.1 FM Talk, 96-1 BBB, and G 105.
  • WRAL and WUNC both dropped around a point.
  • Oldies 850 gained 2/10 of a point for a 1.2, the top AM in the market.
  • WRAL News Plus (96.5/99.3) continues to show steady growth.
  • "Newsradio 98.5/680 WPTF" drops even further from a 0.6 to a 0.4; the market's oldest station just ahead of the second-oldest--620 WDNC "The Buzz"--which, with sister station WCLY 1550, is at the bottom with a 0.1
 
WTKK is a monster. I don’t know how, but even for an election year, to be primarily syndicated and in a market that isn’t exactly the most conservative, it’s quite dominant.
 
I don't know much about the market, but I have watched WPTF falling in the ratings for the last couple of years. The programming listed on the website appears to be very local. Yes, they have a monster AM signal but that does not mean much in today's world. I see a several translators listed on radio-locator.com for WPTF, but none seem to have great coverage. Is the station on any of the Curtis FM HD channels? Is the programming just bad?
 
BarryATL said:
I don't know much about the market, but I have watched WPTF falling in the ratings for the last couple of years. The programming listed on the website appears to be very local. Yes, they have a monster AM signal but that does not mean much in today's world. I see a several translators listed on radio-locator.com for WPTF, but none seem to have great coverage. Is the station on any of the Curtis FM HD channels? Is the programming just bad?
Click to expand...
The only station in the Curtis Media stable with HD is WQDR 94.7 FM. I think they may have aired WPTF"s programming on either their HD2 or HD3 at some point but both now feed translators for other stations/formats. They co-brand with their 98.5 translator, but it only covers the core of the market well and there is a full-power 98.5 in nearby Rocky Mount to the east.

When now-WTKK 106.1 went to their talk format in 2010, iHeart pulled the Premiere talk shows--Beck, Rush, and Hannity--from WPTF, which was the long-time dominant news/talk format here and generally placed in the Top 10 before this change. They tried a more news-focused format on 680 while airing more of their talk programming on a sister AM, 850 WPTK which they marketed as "WPTF Talk Radio", but this only lasted two years. Their current programming features morning and afternoon news blocks, both straight news and interviews with newsmakers, along with some syndicated talk from FOX's Brian Kilmeade from 9-noon (and rebroadcast from 7p-10p), Dana Loesch from 1-3, and FOX's Jimmy Faila tape delayed from 10pm-1am, followed by Red Eye Radio. Some local programs, many of them paid programming, filter into the evening schedule as well. There is a news block on Saturday mornings, followed by the long-running "WPTF Weekend Gardener', but the rest of the day is mostly local paid programming concerning finance or health issues.
 
WPTF has undergone a lot of junk programming changes, for some reason they never replaced the 7-10pm block even after Clark Howard "retired" many years ago, they just replayed Kilmeade because I guess its cheap programming since they already paid for the syndication. I guess they are also cheapening out on the Dana Loesch syndication as they have their own local show replacing her time slot most days, The Michelle Woodhouse Show. On weekend evenings they used to play Classic Country Music blocks but even they pulled that, replacing it with replays of prior talk shows during the rest of the week. It's almost as if they don't care at this point or they are trying to prove you can still barely keep the lights on with almost ZERO budget.
 
The standards-heavy 'Sunday Night Hall of Fame' aired from 8-midnight for years, hosted by company owner Don Curtis, before it was discontinued a few years back in favor of "All Star Country" on Saturday and Sunday nights. At the time Hall of Fame ended, listeners were directed to then-WPTK AM 850 'Just Right Radio', which was airing similar music to the program before later going more 60s/70s oldies as WKIX "Oldies 850"
 


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