Raley's radio voice is replaced

[Bob Whitten]

Someone told me yesterday about this item from the Friday Sac Bee business section.

Mr. McMinn replaced Gary Gerrold in the Raley's radio/TV spots in 1993ish, correct?:

http://www.sacbee.com/101/story/1434647.html

 

[Stage5Clinger]

Mmmmmmmmmmm...Raley's black angus tri tip...I can hear sizzling on the grill now...melts in your mouth for only 18 bucks a pound at Raley's and Bel Air...

 

[nomorejeffs]

Serious bummer. I LOVED Frank's voice on those spots, and the ad copy was pure magic...he made shopping in the produce section sound like watching porn. Every peach season, we got to hear about the "firm, blushing skin...sweet, juicy white flesh...mmmmmmm...." By the time he got to the part about juices dribbling down his chin, I'd be feeling downright filthy.

 

[John Walker]

...thus the number of hookups made in Raley's produce section... ;D

 

[djj]

Mmmmmmmmmmm...Raley's black angus tri tip...I can hear sizzling on the grill now...melts in your mouth for only 18 bucks a pound at Raley's and Bel Air...

...and Nob Hill Foods. (SF Bay Area "Raley's spot" version.)
;D

Frank DID make you believe that the products were as good as
he described. He will not easily be replaced...stay tuned!

P.S. - Yes, I like shopping there occasionally...and have since at least
1977...
--jay

 

[Creighton Sanders]

Raley's is my go to place for just about everything. It's a block from my house.

Those were great commercials.

 

[Michael Rivers Kramer]

Raley's is my go to place for just about everything. It's a block from my house.

Those were great commercials.

Those Thanksgiving ads used to make me look forward to the Holidays. I remember Paul & Phil doing a Raley's/ Frank parody on a morning show promo several years back. That was funny!

 

[BurnedOutOnTheBoards]

What I appreciated most about the McMinn Raley's spots were their straightforwardness.....here's a product we have available, here's why you should buy it at Raley's & Bel Air......simple, direct, properly paced because you weren't being subjected to just an example of produced "imaging" with a gazillion effects crammed into a :30 or :60.....you were actually getting a reason to shop at Raley's. Actual communication to the individual radio listener within a radio spot!!! The speaker was talking to me, not blasting loud music and filtering voicetracks 20 times a spot.

No wonder someone somewhere thought this approach was "outdated" and "O.K. for yesterday, but".....

I purchased several of McMinn's "suggestions" over the years, and have been rarely disappointed. I hope Raley's follows up with solid ads that help them in a tough, competitive field.

And, yes....I'll miss Frank McMinn.

 

[MT1]

Swear to God I had no idea Raley's was even using radio! That explains the golf carts in the parking lot LOL!

 

[djj]

What I appreciated most about the McMinn Raley's spots were their straightforwardness.......The speaker was talking to me, not blasting loud music and filtering voicetracks 20 times a spot....

That's a very good point that has been forgotten over the years...
the speaker talking TO you, and not AT you. There's a difference...
--jay

 

[BurnedOutOnTheBoards]

djj -

Thanks for picking out what is really the most critical point.......To you, not AT you.....really, only a small percentage of the spots I hear understand this.......

MT1 -

Pretty good one.....

 

[TedL]

Someone told me yesterday about this item from the Friday Sac Bee business section.

Mr. McMinn replaced Gary Gerrold in the Raley's radio/TV spots in 1993ish, correct?:

http://www.sacbee.com/101/story/1434647.html

Bob Whitten (the former KCRA-TV news anchor) did the on-camera and voice over for a while in the late 1970s.

I remember seeing Frank supervising the radio spot sessions when they were cut in the late 1970's at Bill Rase Productions when Ray Nakamoto was the head cheese in the production studio. Frank may have been doing the voices then. I think Ray may have also done some Raley's voicing.

Somebody would be smart to hire Frank as their company's voice and copywriter.

Can you imagine a "Frank McMinn" car spot?

Ted

 

[TedL]

What I appreciated most about the McMinn Raley's spots were their straightforwardness.....here's a product we have available, here's why you should buy it at Raley's & Bel Air......simple, direct, properly paced <snip> you were actually getting a reason to shop at Raley's. Actual communication to the individual radio listener within a radio spot!!! The speaker was talking to me, not blasting loud music and filtering voicetracks 20 times a spot.

I'd say that's a good description of what's wrong with a lot of radio and telebision spots (and programs.) They aren't effective at getting people to buy (or buy into the show) and as a result, advertisers aren't... and this is aside from the economy.

Ted