Rally to SAVE KLSD 1360 - MONDAY 8/27 7:30AM

[katethepoet]

Clear Channel may be dumping San Diego's only progressive voice (Air America Affiliate) in favor of an all sports network - and very very soon!

BRING YOUR VOICE, SIGNS and FRIENDS!!!

A rally will be held in support of KLSD:
Monday, August 27th
7:30AM
In front of Clear Channel Communications
9660 Granite Ridge Drive
San Diego CA 92123
(Exit Aero Drive off Hwy 15, Left Daley Center Drive, Right Granite Ridge Drive)

KLSD's response: http://1360klsd.com/pages/whats_happening.html?feed=126318&article=2554119

Rally info: www.nonstopradio.com/sandiego.html

Join Yahoo Group: http://groups.yahoo.com/group/saveklsd/

Email KLSD and tell them why you support the station at [email protected]

Read post on history of KLSD, sports radio in SD and KLSD's possible extinction:
http://209.157.64.200/focus/f-chat/1885260/posts

Thanks for your support of the progressive voice! Lets get off our rears and save the one thing that keeps us sane!

 

[SDRadio]

the only thing that will save KSLD is if your group buys every spot that remains unsold.


Have a lot of money. It's not that the programming is bad, is that because there is NO ONE LISTENING.

 

[sdwulfdawg]

the only thing that will save KLSD is if your group buys every spot that remains unsold.

Have a lot of money. It's not that the programming is bad, is that because there is NO ONE LISTENING.

Hey, Chris, you couldn't say it any better! I have a good acquaintance who is active with a local political group associated with the San Diego Democratic Party and is absolutely blind when it comes to understanding the radio business. When I told him that of the good possibility that KLSD may be flipping format, he tried to convince me that it would never flip because "there is such a wide and big demand" for KLSD. When I showed him that the station is tanking in the rating and their 12+ Arbitron numbers make them 26th in local ratings, all he could say that this was a manipulation of the ratings "by a fascist Republican-influenced corporate conglomerate controlled by President Bush and his cronies."

And let's think logically about it....the only people who are going to have time to show up at 7:30 a.m. on a Monday morning are unemployed people and senior citizens. Would be interesting to get some pictures of their rally for us who are kinda busy working or going to work!

 

[bossforever]

Good riddens you progressives bring on sports radio or christian rock Stacy does not really sound like he is leaving
probably will still be in the building as he and his lightweight side kick are hyping their demise ;D

 

[bossforever]

LOL I wont be there good luck hype hype

 

[FightingIrish]

Read post on history of KLSD, sports radio in SD and KLSD's possible extinction:
http://209.157.64.200/focus/f-chat/1885260/posts

That Free Republic board link was taken completely and directly from my blog post from earlier this week:

http://ltradio.blogspot.com/2007/08/dropping-klsd.html

the only thing that will save KSLD is if your group buys every spot that remains unsold.

Have a lot of money. It's not that the programming is bad, is that because there is NO ONE LISTENING.

Over the past few years, their overall ratings have hovered in the ones and twos, even beating stations such as 91X. Are you saying no one is listening to 91X? Come on Chris, you know better than that!

For Spring, they inexplicably dropped to 0.9 overall. Is this a fluke book, bad diary results or has the station actually lost half their audience even though they made no substantial programming changes in the ratings period.

Sounds to me like Clear Channel is trying on their own to gauge listener interest.

http://ltradio.blogspot.com/2007/08/listeners-rally-to-save-klsd.html

 

[bossforever]

I think the CC PD has been on another company sponsored cruise during this critical time

 

[bossforever]

good luck saving it there is a new web site registered xtrasports1360.com

 

[bossforever]

didn't Stacy Taylor recently sign a cc contract????? Probably will be in the palace somewhere

 

[SDRadio]

Over the past few years, their overall ratings have hovered in the ones and twos, even beating stations such as 91X. Are you saying no one is listening to 91X? Come on Chris, you know better than that!

A radio station is only as good as their last book; and in this case, KLSD has had several bad books. 91X was not part of this discussion, KSLD is the focus of this thread.

Commercial radio stations are in the bidness to make money, and in KLSD's case, they haven't made much for the mothership. Remember the 'buy a pixel page'? The pledge page to listen? I blame the sales weasels for underselling the station. The programming from Stacy to Ed, to Randi remained solid. John at night went national on Air America.

No marketing here; and again, the sales folks undersold the station.

 

[FightingIrish]

Over the past few years, their overall ratings have hovered in the ones and twos, even beating stations such as 91X. Are you saying no one is listening to 91X? Come on Chris, you know better than that!

A radio station is only as good as their last book; and in this case, KLSD has had several bad books. 91X was not part of this discussion, KSLD is the focus of this thread.

Commercial radio stations are in the bidness to make money, and in KLSD's case, they haven't made much for the mothership. Remember the 'buy a pixel page'? The pledge page to listen? I blame the sales weasels for underselling the station. The programming from Stacy to Ed, to Randi remained solid. John at night went national on Air America.

No marketing here; and again, the sales folks undersold the station.

I used the 91X analogy since KLSD has beaten them as recently as last summer.

Here's what KLSD's overall numbers have been in the last year:

SP06: 1.6
SU06: 2.1
F06: 1.5
W07: 1.9
SP07: 0.9
New trend: 1.0

Granted, a 1-2 share might not sound like much, but that's better than most AM stations can hope to get in this day and age. Especially in a heavily-radioed market like San Diego. Most get under a one share. Many don't even show up.

As for the recent book, it defies explanation, since they really haven't made any drastic changes recently. It almost sounds like CC is trying to gauge support for the station, or at least getting people to fill out their diaries.

And I agree with you about the sales department. For some reason, they don't understand how to sell it. Here's a suggestion - don't sell based on the programming, sell based on the people who listen to it. Obviously, they're educated, and buy cars, clothes, etc. just like everyone else. They eat and drink beer too. And they probably skew younger than the heritage AM talk stations. It's just like selling any other kind of format. The sales folks don't have to be intimidated by the politics. Sell it like any other station. But I guess that just makes too much sense.

 

[SDRadio]

I used the 91X analogy since KLSD has beaten them as recently as last summer.

Here's what KLSD's overall numbers have been in the last year:

<snip>

As for the recent book, it defies explanation, since they really haven't made any drastic changes recently. It almost sounds like CC is trying to gauge support for the station, or at least getting people to fill out their diaries.

And I agree with you about the sales department. For some reason, they don't understand how to sell it. Here's a suggestion - don't sell based on the programming, sell based on the people who listen to it. Obviously, they're educated, and buy cars, clothes, etc. just like everyone else. They eat and drink beer too. And they probably skew younger than the heritage AM talk stations. It's just like selling any other kind of format. The sales folks don't have to be intimidated by the politics. Sell it like any other station. But I guess that just makes too much sense.

Most likely the numbers will be snipped (as I did in the post); your point is taken.

Music stations have a different audience than talk. Sports stations have a different audience than music and talk.

I believe there is an agreement on the programming (it's solid). The crowd KLSD/Air America/Ed Shultz need to get are in a key area that have them listening to ipods/mp3 or satellite radio. Talk radio with commercials is more of a distraction to them than a hook.

The talk format of Air America can survive in the market; and I hope it does. I'm not anti-AAR/Shultz/Stacy; I'm pro radio. One hint is that the format (sans Taylor) will land on an HDRadio multicast. What a waste; as the limited signal would cripple the audience -- and of course they are going to spend a lot of money to buy a radio that MIGHT get the multicast. Reception in the car outside of the city grade signal is a train wreck.

I see your point with 91X and in some aspect they are targeting the same audience.

Regardless, KLSD changing its format or programming choices doesn't sell well with its core audience. As previously written, commercial stations are in the bidness to make money and if not, they'll rebuild. The present lineup isn't making $$$.

and G-Dawg before you chime in on how this effects Sandy Eggo, remember you are on the western plains of Texas ...

 

[raccoonradio]

Prog talk is doing a lot better in southern Calif than in other places, like Boston where it's been off since
last Dec. though now KLSD ("cellophane taxis appear on the shore") appears to be ("climb in the back
with your head in the clouds and you're") gone. (By "doing better" I mean it's still on the air at least
in L.A., etc)

>>I'm not anti-AAR/Shultz/Stacy; I'm pro radio.

Same here though as a mostly-conservative I can feel a bit of schadenfreude here...but look--if stations
are given good signals, promotion, local hosts (the Boston AAR stations pretty much lacked all 3) etc.
they should succeed. If not, change it to something that will (such as sports...in Boston it changed
to Spanish-language music though the ratings, 12 +, have not been much better). But perhaps a good
point in that the folks who tend to be liberals (tend to be younger...?) might be too consumed in music
and listening to Ipods/mp3s to check out libtalk radio.

Or maybe they're just getting their news/commentary from The Daily Show, Colbert, NPR, and
Rolling Stoned magazine.

Insert my usual UnFairness Doctrine diatribe here ("let the free market decide what will succeed,
not government intervention and the gutting of freedom of the press")

btw when 96.9 FM Talk in Boston, WTKK, debuted in 1999 (IIRC) the first local host was Stacy Taylor.
I have his opening monologue here somewhere; the station had been smooth jazz then added Imus
and finally went all talk (Jay Severin, still with the station today, was another initial 96.9 FM talker)
Taylor urged listeners who were upset with the format change to get out there with picket signs
("make sure you put the station call letters on there") and get on the local news (to get them
publicity!)

 

[raccoonradio]

>>No marketing here; and again, the sales folks undersold the station.

that too though it could be considered part of promotion: getting sales people to go out to
advertisers and get those spots sold, though a station/format that hasn't had much luck
in ratings could be a tough sell, at first.

 

[Rocco]

1.) 91X and KLSD are owned by different companies who may have different standards of "success" for a station (in fact, I know they do), so comparing the two operations is illogical -- an apples-to-oranges scenario -- one company deeming a lower-rated station a success while the other declaring their station not a success, mutually exclusive of politics;

2.) The "success" of nearly every station is largely proportional to its 25-54 audience share, often not reflected in 12+ ratings. So based on the information given, it is difficult to determine whether one has a greater share of this audience compared to the other.

The people who are gathering to protest are confusing a business decision with a political one and are further muddled with the concept that there is some kind of right-wing conspiracy. What it really is is a right-wing majority who vote with their pocketbooks.

 

[SDRadio]

Rocco: you post is perfect.

 

[jprg]

Air America already has another San Diego station lined up in case KLSD flips. I really hate to see it go, but hopefully Air America will put the format on a stronger signal.

 

[jprg]

Why don't we rally to put Air America on KOGO. They have all crap on there anyway. Oh by the way, some of us work in the afternoon not just in the morning.

 

[mr_arbitron]

Air America already has another San Diego station lined up in case KLSD flips. I really hate to see it go, but hopefully Air America will put the format on a stronger signal.

cool share that info with us.. Lemme guess, another Preacher man type station? heh heh

Why don't we rally to put Air America on KOGO. They have all crap on there anyway. Oh by the way, some of us work in the afternoon not just in the morning.

Fortunately, your opinion is held by the loonie few.

Here's what I think happened: When Ed Shultz moved to mornings, that's when KLSD's audience took a dive.. Fighting Irish can't comprehend the drop in ratings, and KLSD can't either given that Err Amerika continued to juggle it's lineup and get out of bankruptcy. And this constant drum beat you guys have on 911 conspiracies is a turn off to normal folks. also KLSD assumed more debt because it had to pay for ABC news..

The bottom line is, KLSD was heavily subsidized by the San Diego Cluster for 3 long years. This misbehaving sibling needs to be cut loose. Since you really can't disavow your brother/sister, you have to change it.. sports talk is non partisan, and it now it makes sense because why would KOGO make this big announcement on taking on SDSU sports and not have a slot for it with out the normal lead in's.. And there is no sports talk in San Diego, albeit the weak sig's of ESPN 800 and "no coverage in El Cajon" 1090.

Randi Rhodes claimed she had 6 million listeners streaming, so join her on the stream, so she can claim she has 7 million now

 

[SDRadio]

Bob and Raccoon make good points; but let's not confuse the issue on the rally.

Rallies are a stoopid waste of time. You MAY get 10-seconds of video on TV, right next to the Panda, and another highway chase, but that's it.

If this group wants KLSD to survive, start buyin' ads. That supports the station. Stoopid pixel buys and pledge to listen marketing schemes are just poor planning by a poor marketing team. Sorry KLSD folks, but that's the truth; if it worked we'd be praising your success. The sales weasels need to find the niche and market the station. However, that plan is obviously moot.

So Bree Walker, a radio legend and TV news anchor (and Air America host) makes an appearance. The crowd (about 50 at most) will cheer and shout -- and then in the near future the 'big bad owner' will make a business decision to survive. The protesters will blame CCU; and all they wanted to do was make the station turn a profit. Hence, have that group start buying ads..... but I digress.

The decision on programming has (or will be shortly) made. Who knows, it may be punk country, or Aztec sports featuring Dave and Jeff .... with Stacy running mornings. I bet there would be room for Ed Shultz and Jon Elliott. Tea leaf readers (I among them) know that something has to happen.

For the rally makers, your time to take action was prior to a plan by the company to change the focus. You should have thanked the advertisers EVERY TIME you hit their door.

Meanwhile ..... stay tuned.