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Ramsey on WOR

D

del_griffith

Guest
Is this a pay for play situation? Of is there some other form of Ramsey/Lampo to WOR compensation? Or is this a pure barter deal? Ramsey supplies the program. WOR clears it with Ramsey's network spots.

Just curious.
 
Whatever it is, it's the most boring radio since Bob Brinker.

I can't imagine anyone in the NYC area making that appointment radio.
 
... it's the most boring radio since Bob Brinker.
Click to expand...

C'mon, Bob Brinker talks about politics, current events, the stock market. Ramsey's show can be summed up in one of the promos:

Caller: Dave, how ARE you?
Ramsey: Better than I deserve to be.
Caller: Dave, I'm DEBT FREE!!
Ramsey: How much debt did you have?
Caller: $97,000
Ramsey: OK, let's hear it --- 1 --- 2 --- 3
Ramsey & Caller (shouting): I'M DEBT FREE!

Yawn. It's the same thing over and over, punctuated by suggestions to visit the website and pray a lot. Brinker runs a real show (with drop-in commercials about his newsletter) ... Ramsey is an embarrassment to WOR, or at least he should be. CNN-FM only achieved credibility after they dumped this guy.
 
Brinker does talk about other topics, but his delivery is like Ambien for the ears. Sooooo slow and monotone....

Ramsey is an awful show.
 
In fairness to Dave Ramsey, the "debt free" bit is only done on his show on Fridays. In fact, they call it "Debt Free Friday". As for his show, it's an acquired taste.

About a month ago, I saw a Ramsey/WOR billboard along the Triboro Bridge. Went looking for it the other day and it's no longer there. Hmmm.
 
C'mon, Bob Brinker talks about politics, current events, the stock market.

Let's be clear...Bob Brinker talks about the broad market in very general terms, but he doesn't talk about stocks. He is Mr. Mutual Fund. Frankly, I'm a little surprised he hasn't had Adam Bold whacked so he can host The Mutual Fund Show himself.

With all of the options in financial syndicated programming out there (Ramsey, etc.), why any non-Cumulus station airs Bob Brinker or Larry Kudlow is a mystery to me.
 
It might not be your cup of tea but trade ads for Ramsey say he's increased the ratings in his time slot on WOR substantially. The station originally put him on in evenings, perhaps a play for pay deal. But within months, they shifted him to mid-afternoons, right after consumer advocate Joan Hamburg. That tells you something.

At least it's not one more of dozens of syndicated conservative talk programs about how Pres. Obama and liberals are trying to destroy America. I'd rather hear Ramsey than another Rush wanna-be.
 
Gregg said:
But within months, they shifted him to mid-afternoons, right after consumer advocate Joan Hamburg. That tells you something.
Click to expand...

Yeah, he sweetened the deal!

Also they needed a spot for Mike Huckabee and probably didn't want to put a competitor's program in prime time, knowing the program will eventually be pulled.
 
wadio said:
Gregg said:
But within months, they shifted him to mid-afternoons, right after consumer advocate Joan Hamburg. That tells you something.
Click to expand...

Yeah, he sweetened the deal!

Also they needed a spot for Mike Huckabee and probably didn't want to put a competitor's program in prime time, knowing the program will eventually be pulled.
Click to expand...

Although the Dave Ramsey Show appeals to listeners predominately in the South, Ramsey has consistently rated very highly in most markets he is heard, and that is largely due to the fact he speaks of how to achieve economic and financial freedom which appeals to everyone. Dave Ramsey should be a very good fit for WOR.
 
... he speaks of how to achieve economic and financial freedom which appeals to everyone.
Click to expand...

It doesn't appeal to me. This is basic stuff that should be taught in elementary school. If radio is supposed to appeal to the lowest common denominator, fine. Ramsey's your guy.

That's not to say that the concept is wrong. Clark Howard also counsels financial independence but his show is topical and interesting. He gives practical tips on how to save money on cell phone service, for example, rather than talking down to the audience the way Ramsey does.

Tearing up your credit cards is not the way to financial independence. Paying them on time and taking advantage of the float makes more sense, but you have to be an adult and have the self-discipline to make that work. Also, Ramsey's religious preaching has no place on a show claiming to be about financial independence.
 
wadio said:
... he speaks of how to achieve economic and financial freedom which appeals to everyone.
Click to expand...

It doesn't appeal to me. This is basic stuff that should be taught in elementary school. If radio is supposed to appeal to the lowest common denominator, fine. Ramsey's your guy.
Click to expand...

Lowest common denominator listeners are more valuable to advertisers than smart ones. It's easier to get a stupid and gullible listener to open his wallet (or fish around in his pocket) and buy your product.
 
None of this addresses the fact that it's mind-numbingly boring radio.

Ramsey is pay to play on WOR, that's why it's there. Has nothing to do with ratings. Has everything to do with why it's a good thing that Buckley finally threw in the towel. CC isn't perfect, but it sounds like they will put some effort into the station.

WOR has sounded dreary for years now. Time to inject some new life and personality into it. Hopefully, that means a local news department to compliment the national shows. CC has put some money behind other talk offerings. Even the failed Talk 1200 in Boston had local AM/PM drive.
 
wadio said:
... he speaks of how to achieve economic and financial freedom which appeals to everyone.
Click to expand...

It doesn't appeal to me. This is basic stuff that should be taught in elementary school. If radio is supposed to appeal to the lowest common denominator, fine. Ramsey's your guy.
Click to expand...

It should be understood that the term "everyone" in this context is synonymous with mass appeal and is not to be taken to mean literally everyone. For each person, such as you, who do not care for Dave Ramsey and find him uninspiring, there are multitudes of listeners in any given market, including New York, who do relate to him very well and appreciate his advice. Lastly, whether his advice is "elementary" and his on-air presence is "boring" is quite subjective.
 
Let's see his numbers if so many people in NYC love him. I'll bet $5 that when he's taken off by CC, nobody will notice or care.
 
WNTIRadio said:
Let's see his numbers if so many people in NYC love him. I'll bet $5 that when he's taken off by CC, nobody will notice or care.
Click to expand...

I cannot give an opinion as to what Clear Channel will do with Ramsey, if anything. However, should CC remove him from the WOR programming line-up, he'll surface on another NYC signal. Like him or not, he brings in revenue for his stations. Show me where no one, other than you and few others on ths board, in New York like or listen to Ramsey.
 
As a social liberal who enjoys Ramsey's show, I would like to add to your post, Gregg.

Ramsey is quite conservative. And while his show is not an Obama/Democratic/liberal-bash fest, he, at times, is quite critical of the aforementioned.

I agree with other posters about Ramsey's injection of religion. While it plays well in the South, keep in mind that NYC is deep blue politically, and many listeners feel that religion should be limited to the non-commercial part of the dial. In addition, I can understand how Ramsey's religious comments might make non-Christians feel uncomfortable or not included.

Gregg said:
It might not be your cup of tea but trade ads for Ramsey say he's increased the ratings in his time slot on WOR substantially. The station originally put him on in evenings, perhaps a play for pay deal. But within months, they shifted him to mid-afternoons, right after consumer advocate Joan Hamburg. That tells you something.

At least it's not one more of dozens of syndicated conservative talk programs about how Pres. Obama and liberals are trying to destroy America. I'd rather hear Ramsey than another Rush wanna-be.
Click to expand...
 
WNTIRadio said:
...CC isn't perfect, but it sounds like they will put some effort into the station...
Click to expand...

If they start streaming Michael Savage, it'll be a start.
 
DToTheJ said:
WNTIRadio said:
...CC isn't perfect, but it sounds like they will put some effort into the station...
Click to expand...

If they start streaming Michael Savage, it'll be a start.
Click to expand...

Savage has long made it known he wants no part of satellite radio. Does he forbid streaming of his show, too?
 
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