I'm so tired of reading all the Monday-morning-quarterback PD's on here who continue to insist on this canard of "only right wing talk works".
FACT is, talk stations with a variety of opinions by INTERESTING PERSONALITIES never stopped working. Stations just followed the Rush fad and systematically veered their formats far to the right. Conservatives were ALWAYS there. Trust me, I dealt with them plenty going back to the 80's. All the new direction accomplished was to make the format much less friendly to anyone NOT on the far right.
And STOP this facile "playin' the hits" philosophy that I occasionally hear regurgitated. Wanna play the hits? You hit the hot topics. THAT is playing the hits----NOT having the same, one-sided talking points repeated all day long. That's just boring.
There is so much confusion as to why the format has evolved into what it is and why anything else "didn't" work. Most of the theories I read are attempts to reverse engineer history and/or satisfy an agenda.
A big element in all this was when born-again Christian, agenda driven Phil Boyce, who programmed WABC for 13 years, decided to purge the station of anything and everything non-right-wing. What was once a great talk station with a variety of personalities, irrespective to any ideology, became an ideological propaganda machine, NEVER reaching the ratings heights achieved before the purge. Sadly, but to be expected, many stations had an eye on WABC and followed suit, especially the ones that Boyce himself had direct control over in many major markets.
I am not writing this to advocate a progressive talk format, as I find that just as UNinspiring and UNentertaining, but I'm also tired of hearing how it "didn't work", when in reality, conservative programming put on the same left-for-dead frequencies would (and has) failed just as miserably.
All of this is rather moot actually, as I am more and more convinced that the braintrusts running talkradio have done irreparable damage to the format and it's reputation, so much so , that it'll never recover. Granted, all the audio competition wasn't helping, but radio companies certainly accelerated the demise of a once-great format.