musicfanpete said:I thought he was already drunk the day he launched the new format on 101.1!![]()
Mark Jeffries said:musicfanpete said:I thought he was already drunk the day he launched the new format on 101.1!![]()
Why? What kind of advertisers was your precious Beavis-and-Butt-Head programming attracting? Tell me what advertisers want chroncially masturbating juvenile delinquents as their target audience?
Mark Jeffries said:musicfanpete said:I thought he was already drunk the day he launched the new format on 101.1!![]()
Why? What kind of advertisers was your precious Beavis-and-Butt-Head programming attracting? Tell me what advertisers want chroncially masturbating juvenile delinquents as their target audience?
Goldear said:One question. Have any of you geniuses who love to criticize Randy Michaels (et al) ever held a job in radio? Other than all night in Racine? What have you done to benefit radio and the public? Now, go to your room. ;D
Goldear said:One question. Have any of you geniuses who love to criticize Randy Michaels (et al) ever held a job in radio? Other than all night in Racine? What have you done to benefit radio and the public? Now, go to your room. ;D
musicfanpete said:First of all Mark, don't assume something and make a "you know what" out of you and me! Second of all, no I did not listen to the old Q101 alternative format, though I knew a lot of people who did and enjoyed it as much as anyone who enjoys whatever formats they like. And third, the precious "Beavis-and-Butthead" audience who used to listen to that station probably earned them A LOT more revenue than the new news format is!
Maybe you forgot, but the previous format earned a 1.8 to 2.3 rating the last few months. What is the rating of your "precious" news format earning now Mark? 0.2 (in a Dean Wormer voice!)!!! I don't even know how that is possible! You have to REALLY earn your way to run a full signal major market station down that far into the ground! I have NEVER seen that kind of a ratings disaster like this one in my life! Not even Randy's Hell/Hot 94.7 fell to this low of a benchmark.
So Mark, if you think this format has potential, that's one thing. But if you think a 0.2 share of 40 something women will outearn a 2.0 share of younger adults, then you REALLY must be drinking the Kool Aid!
And here's the topper. A Hot AC station from Milwaukee 70+ miles north of here, WMYX is earning a 0.1 rating in the Chicago market! How embarassing is that?!
Goldear said:One question. Have any of you geniuses who love to criticize Randy Michaels (et al) ever held a job in radio? Other than all night in Racine? What have you done to benefit radio and the public? Now, go to your room. ;D
Roger That said:musicfanpete said:First of all Mark, don't assume something and make a "you know what" out of you and me! Second of all, no I did not listen to the old Q101 alternative format, though I knew a lot of people who did and enjoyed it as much as anyone who enjoys whatever formats they like. And third, the precious "Beavis-and-Butthead" audience who used to listen to that station probably earned them A LOT more revenue than the new news format is!
Maybe you forgot, but the previous format earned a 1.8 to 2.3 rating the last few months. What is the rating of your "precious" news format earning now Mark? 0.2 (in a Dean Wormer voice!)!!! I don't even know how that is possible! You have to REALLY earn your way to run a full signal major market station down that far into the ground! I have NEVER seen that kind of a ratings disaster like this one in my life! Not even Randy's Hell/Hot 94.7 fell to this low of a benchmark.
So Mark, if you think this format has potential, that's one thing. But if you think a 0.2 share of 40 something women will outearn a 2.0 share of younger adults, then you REALLY must be drinking the Kool Aid!
And here's the topper. A Hot AC station from Milwaukee 70+ miles north of here, WMYX is earning a 0.1 rating in the Chicago market! How embarassing is that?!
The difference is, Q101 was at their ceiling. A 2-share was the best it was ever going to see.
Yes, the product is mediocre on its best days. Yes, Walter Sabo's vision of pandering to women was a disaster (not sure how you hire a COO who hasn't operated anything since 1978, but I digress). BUT, I do believe there is room for news that focuses on a younger audience (not young...younger. 35 as a target is different than 55.). If they get that figured out, and then market the station once they do, the upside is certainly higher than anything KQX could have had.
Something no one seems to point out: WCFS, when it flipped to the BBM simulcast, dropped to a 1.0. Yes, I know that's better than WWWN, but it's only a 1-share, and it's the mighty WBBM!! /sarcasm
Where were the listeners that should be flocking to WBBM on FM? Even a VERY well established news product doesn't magically garner listeners unless you market it. In the beginning, it has very little to do with the quality of the product. The only people that obsess with format flips are radio nerds. If you never listened to Q101, though, how would you know it's not even there anymore and/or replaced with something else?