Actually, that's not true.
Sports was a late format coming to Pittsburgh and I still think in a lot of ways Pittsburgh sports talk drags behind other cities.
But in 2002 WBGG had just hired Stan Savran to engage in a battle against Mark Madden that was carried on with Saturday columns in the Post-Gazette (after their expiriment with Scott Paulsen hadn't worked out), it had inspired TV stations to create their own nightly sports talk shows, there was/is a regular radio/TV sports column in the P-G and KDKA was trying to figure out how to compete.
Sports was a late format coming to Pittsburgh and I still think in a lot of ways Pittsburgh sports talk drags behind other cities.
But in 2002 WBGG had just hired Stan Savran to engage in a battle against Mark Madden that was carried on with Saturday columns in the Post-Gazette (after their expiriment with Scott Paulsen hadn't worked out), it had inspired TV stations to create their own nightly sports talk shows, there was/is a regular radio/TV sports column in the P-G and KDKA was trying to figure out how to compete.