Rap music on CBS-FM??

[CTListener]

"Superstition" is a good record, but I don't see how it qualifies as classic rock.

Jeff Beck plays guitar on it.

 

[CTListener]

That's hard to believe. CHRs still do well in the ratings, and the music they play has almost no appeal to anyone over 30. So who's listening to them?

Hmm.

KIIS in LA is the #1 station in 35-44 year olds, and it is as famous a CHR as Z100. The CHR and Rhytmic CHRs in LA reach something like 60% of the 30-39 year olds in the market.

In New York, Z 100 and WKTU each reach around 25% of the market's 30-39 year olds, so obviously CHR has major appeal among 30 and over.

OK, then make it "over 35" or "over 40." There's got to be a sharp drop-off once you get into the age group that was listening to CHR until the early '90s and was driven off when hip-hop began to muscle most rock off the playlist. But then, you quote New York and LA figures -- heavily ethnic/minority, rhythmic-leaning markets. How's CHR doing among the over-30s in markets like Minneapolis and Seattle?

 

[oldies76]

so obviously CHR has major appeal among 30 and over.

This could be because the style of current hits have evolved to appealing older folks. There is less rap and hip hop on the charts now and more "regular" pop / dance music that more people could enjoy. Just a thought.

 

[CTListener]

so obviously CHR has major appeal among 30 and over.

This could be because the style of current hits have evolved to appealing older folks. There is less rap and hip hop on the charts now and more "regular" pop / dance music that more people could enjoy. Just a thought.

That could be. I must admit that even a baby boomer like me still appreciates the pop energy behind "California Gurls" and " 'Forget' You." Maybe there's even more of CHR that's still listenable to people 20 years younger.

 

[oldies76]

That could be. I must admit that even a baby boomer like me still appreciates the pop energy behind "California Gurls" and " 'Forget' You." Maybe there's even more of CHR that's still listenable to people 20 years younger.

Or even the softer sounds of Adele or Maroon 5.....great stuff! Have you checked the #1's on CBS-FM today? 60's to the 80's, but they skipped "Alley-Oop" from 1960 for some reason, but played "All Shook Up" from 1957, which is great.

 

[landtuna]

... its all about attracting younger audiences from 18-40? into the lists.

Except that, by the industry's own accounts, younger audiences are not listening to popular music radio. At least not in any strength.

That's not true. What is true is that the number of hours spent a week with radio is less due to the many alternatives for entertainment.

But, in a figure comparable to that of 50 years ago, around 94% of 18-34's listen to radio weekly.

From a marketing standpoint only TSL is important. If I listen to radio only 1 hour per week I am not likely to receive the advertisers messages even though I am a "weekly listener".

50 years ago we listened to many more hours per day/week/month than (reportedly) do youngsters today. I know I had my radio on before school every weekday and after dinner while doing homework. Perhaps 5 hours per weekday. Less on weekends but still a ton more than (reportedly) today.

 

[stevewillett]

In regards to "Superstition" on Classic Rock, "Low Rider" by War has been a staple on Classic Rock for years.

 

[stevewillett]

In regards to rap on CBS-FM, this reminds me of what's going on with some Classic Rock stations. Traditional Classic Rock stations being faced with playing Nirvana and Metallica. Ten years ago, most of our listeners had an issue with playing Guns N Roses. Now GNR is a staple of Classic Rock. But Nirvana is a completely different animal.

 

[landtuna]

In regards to rap on CBS-FM, this reminds me of what's going on with some Classic Rock stations. Traditional Classic Rock stations being faced with playing Nirvana and Metallica. Ten years ago, most of our listeners had an issue with playing Guns N Roses. Now GNR is a staple of Classic Rock. But Nirvana is a completely different animal.

Not sure what CR station(s) you listen to but my local CR station doesn't play Nirvana, Metallica or GnR. At least not often enough to notice. If they did I wouldn't listen to them.

 

[stevewillett]

The classic rock station in Binghamton, NY plays GNR. The classic rock station in Altoona, PA plays Nirvana and Metallica.

 

[stevewillett]

Actually your point about CR stations playing Nirvana, Metallica and GNR and you not wanting to listen is my point exactly.

 

[Jay F]

I loved "Bust A Move" as a current in 1989. It was my favorite song at the time. But I wouldn't enjoy hearing it on a classic hits station. I don't want to hear late 80s on classic hits. Actually I wouldn't want to listen to that song on ANY station today, it's just too burned, same with Tone Loc.

 

[JH_Radio]

Everything appears to be splintered today.
When i was younger, Oldies was 50's-70's, and classic hits was 60's-80's, with heavyness on the 70's.
Now there are two different types of oldies. 50's-70's (WVLT), what may be refered to now as "Real Oldies" then there is another kind of oldies (or classic hits) i like to call it 60's-80's Oldies, which has the late 70's disko thrown in there. Then there's another type of classic hits which centers on 70's pop, no disko, no motown, goes into some of the not so heavy rock tracks. These from what i have heard go into the 80's somewhat, and unlikes the 60's-80's Oldies station i heard, this type of classic hits does not play anything before 1968. the late 60's titles are not used so heavy, and the 80's titles are less CHR bassed. The Eagle in tampa, WODE/Easten, PA) there seems to be a splintering of classic rock too. WMGK is what i call a safer classic rock, no 90's, not as hard as say the former WYSP was. How everybody keeps it all straight it beyond me. As a listener i've listened enough to know the difference, but in all honesty? I think its more of for the radio person that just turns it on, I like this station because they play the songs i like, and who cares which format it winds up being. I think its just us radio geeks... how has everything gotten so splintered is what i wanna know. how did everything get broken down into well 50's-70's Oldies, 60's-780's Oldies, classic hits? And while we're talking formats and everything like that, can someone please explain to me the difference between Hot AC and Moddern AC? how about Mainstream CHR and Adult CHR? more splintering going on? you look at say radio-locator or the rateings page of radio-info and you see the format listing and it isn't this broken down, yet I know i've seen these broken down into these little what would you call it mini formats within a spesified format? who's gonna tackel the colige format? that is so eclectic and what w might be called free form radio as the DJ's pick there own things? AAA includes a deeper rock catolog, with a bit of blues thrown in amung alturnative.

 

[MarcR]

... its all about attracting younger audiences from 18-40? into the lists.

Except that, by the industry's own accounts, younger audiences are not listening to popular music radio. At least not in any strength.

That's not true. What is true is that the number of hours spent a week with radio is less due to the many alternatives for entertainment.

But, in a figure comparable to \that of 50 years ago, around 94% of 18-34's listen to radio weekly.

TSL is also down significantly among college educated adults, but I think it has more to do with the fact that most programming on commercial terrestrial radio is complete crap, rather than because of increased competition from other entertainment providers.

 

[DoubleC]

Check out my Oldies station at www.cool1075.com Albuquerque's Oldies radio We are 60's baed with 50's & 70's and we are giving the Classic Hits station here a run for their money that they added 50's tunes back into their rotation.... let me know

 

[JH_Radio]

Uh. clasic hits and putting 50's in the playlist sounds very strange to me.

 

[recto101]

What about putting Rap from the 1980's and 1990's on "Jamming Oldies" stations like KISQ 98.1 The Bay's old school. I know KISQ San Francisco did play MC Hammer one time even though its still listed as a classic pop/R&B station that covers 1970's to 1990's. Maybe its just fits with audience better. While Traditonal oldies stations like KRTH would not play MC Hammer because it does not fit with the audience. But I'll listen to WCBS-FM to see what playlists are around.

 

[CTListener]

Uh. clasic hits and putting 50's in the playlist sounds very strange to me.

WDRC-FM Hartford was doing it for a while, but now all the '50s titles are gone, including "Rock Around the Clock" and all the Buddy Holly and early Elvis songs. Even Gene Pitney, who hung around the playlist for a long, long time as a "heritage" Connecticut artist, is gone. The oldest "sounding" songs on DRC now are the Four Seasons' "Sherry Baby" and "Working My Way Back to You."

 

[landtuna]

Uh. clasic hits and putting 50's in the playlist sounds very strange to me.

After listening to 107.5 for awhile I find it very unstrange. Songs I haven't heard on FM for a long time. ;D

 

[stevewillett]

CBS-FM is such a great radio station. They have their regular rotation of songs, but it's the way they present it that makes them such a fun station to listen to. CBS-FM is almost becoming a UFO sighting. They might play "Bust A Move" once and people are going "Where! When did they play it?" Then they talk about it. Was it a regular rotation song? Was it played during a special program? CBS-FM creates such a buzz. Radio stations in general could take a lesson from CBS-FM.