Most everyone who was around in the 50's and 60's is familiar with the CBS Camera Shutter eye logo, and the "CBS Presents This Program In Color" ID, among others, but there are a couple rare ones that I've seen recently, and frankly I can't remember from those days. These would both have been in the mid 60's. One is on a YouTube clip of the closing credits of "Hogan's Heroes" after the BCP logo. It starts like the zooming shutter logo, but the eye then goes to the top half of the screen, after which the letters "CBS" appear, and a fanfare plays. The other one was shown briefly in the Martin Scorsese film about Bob Dylan, "No Direction Home", when they were segueing into news reports from Vietnam. It was the eye, in color, I think, and had a sweeping second hand going around it, and was accompanied by the first 3 notes of the "In Color" musical signature. Anyone remember these?
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Rare old CBS logos
- Thread starter Corky Marlowe
- Start date
I remember those color promos. Unfortunately, my parents still had a black and white TV, so I didn't get to see them in color. I also remember the NBC animated peacock "Living Color" promo.
ABC took a simpler approach, and had an announcer say at the beginning of the show that it was "In Color!". The opening credits to the mid 80s satire "Police Squad!" had fun with this, and used the same announcer....also the same voice-over guy Quinn Martin used.
ABC took a simpler approach, and had an announcer say at the beginning of the show that it was "In Color!". The opening credits to the mid 80s satire "Police Squad!" had fun with this, and used the same announcer....also the same voice-over guy Quinn Martin used.
Corky Marlowe said:
Perhaps this was the "CBS Films" logo (the predecessor to Viacom)?
Back in the "old days" of TV Land would occasionally show the "In Color" tease going into shows that aired on ABC. "The Brady Bunch" comes to mind as well as "That Girl".
On ABC, if the star was big enough, he or
she might do the "in color" bit. Elizabeth
Montgomery used to open her show by appearing
on-camera and saying, "Hi! Stay tuned for 'Bewitched',
next...in color."
Ever wonder what the CBS logo looked like before the
introduction of the eye? CBS was written in block letters,
with a spotlight on them. And NBC had a picture of a
camera; superimposed were the words "NBC Television
Presents..."
she might do the "in color" bit. Elizabeth
Montgomery used to open her show by appearing
on-camera and saying, "Hi! Stay tuned for 'Bewitched',
next...in color."
Ever wonder what the CBS logo looked like before the
introduction of the eye? CBS was written in block letters,
with a spotlight on them. And NBC had a picture of a
camera; superimposed were the words "NBC Television
Presents..."
radiorob2.0 said:
Oh yes, there would be a still slide of the show's cast with the title and, at the bottom, the words "IN COLOR" with each letter being a different color. A short, instrumental version of the theme song would play with an announcement that the show was brought to you in color.
Pretty pale in comparison to NBC's peacock (I still remember that music and announcement!) - and "pale" is a good word to use because ABC's color was always the worst and most faded of the big 3 networks....until at least the late 1970s. ABC was infamous for this and it didn't matter which affiliate you were watching - IIRC.
Interestingly, I remember ABC and NBC's "color" intros but not CBS'. I know that they did them, but they must not have been very memorable. Geez, when I tell someone about how shows used to be introduced as being "In Living Color," where NBC's peacock logo came from, or how TV Guide would put a little "C" by the shows that were in color (they switched to the "BW" around 1972?) - they now look at me as if I was 100 years old!
I know I've posted this before, but here it is again: Here's a website with a lot of the old color TV openings: http://ev1.pair.com/colorTV/colorTVlogos.html
Also, here's another page I discovered that has old color TV logos toward the bottom of the page: http://community-2.webtv.net/stevetek/StevesCT100/
Also, here's another page I discovered that has old color TV logos toward the bottom of the page: http://community-2.webtv.net/stevetek/StevesCT100/
K
kirkiefan
Guest
I also remember in the 1960s a slightly different version of the eye logo slide with the cumulus cloud background. The disclaimer "This Program Has Been Pre-Recorded" was used in place of the 1950s CBS font at the end of a kinescoped program.
CBS I think was the last of the big three which finally went to an all color schedule in the fall of 1966 after the 1965 airing of the special "Rogers and Hammerstein's Cinderella" The moog synthesizer sync of the CBS font "drop" with the eye logo sweep converting it to a color logo was one of the coolest intros CBS ever did...leading into The Ed Sullivan Show. It was a pretty big thing watching The Rolling Stones and The Mamas and Papas perform on the show in color back then.
ABC from 1962 until 1966 had a similar approach...a row of lower case "O"s rolling from left to right metamorphasizing into the lower case abc letter logo we know today. It was introduced with the series premiere of "The Jetsons." That introduction was later canned in January 1966 with a simple and breif "In Color" line at the bottom of the screen as the introduction of the Batman series which starred Adam West. It became the norm in the 1966 fall season.
CBS I think was the last of the big three which finally went to an all color schedule in the fall of 1966 after the 1965 airing of the special "Rogers and Hammerstein's Cinderella" The moog synthesizer sync of the CBS font "drop" with the eye logo sweep converting it to a color logo was one of the coolest intros CBS ever did...leading into The Ed Sullivan Show. It was a pretty big thing watching The Rolling Stones and The Mamas and Papas perform on the show in color back then.
ABC from 1962 until 1966 had a similar approach...a row of lower case "O"s rolling from left to right metamorphasizing into the lower case abc letter logo we know today. It was introduced with the series premiere of "The Jetsons." That introduction was later canned in January 1966 with a simple and breif "In Color" line at the bottom of the screen as the introduction of the Batman series which starred Adam West. It became the norm in the 1966 fall season.
kirkiefan said:
In what market did you see kinnies? I assume this was a kinnie of a live
(Sullivan for example) or taped show, as opposed to a 16mm reduction print
of a filmed show. Generally, how much of a delay--one week, two weeks?
CBS had a number of color shows in the 65-66 season--Martian, Lucy, Ange,
Hazel, Hillbillies, Acres, Gilligan, Hogan--to name a few. NBC was all color,
except for Jeannie and Convoy (plus any B&W movies). ABC was, IIRC, the
least-tinted network.
In the fall of 66, all three were all color.
Many on this boards have probably already seen it, but Ed Reitan has a still of a rare (and funky!) CBS color logo from the 50's on his excellent site. It can be seen at the top of this page:
http://novia.net/~ereitan/studios.html
http://novia.net/~ereitan/studios.html
Stanislav said:
...interesting trivia on that page -- Red Skelton had purchased the old Charlie Chaplin Studios on La Brea in Hollywood for colour production of his TV show in '54, eventually selling them to CBS as part of his contract renewal. Interesting thing about this is that, when he left Roscoe Arbuckle's Comique Productions in 1919, Buster Keaton's manager bought those same studios from Chaplin and Buster's classic short films for Metro were produced there; in the '40s, Buster became a gag writer for Skelton's Metro-Goldwyn-Mayer theatrical comedies and had Red perform a lot of the same gags he'd originally produced at the La Brea studios. And, in more recent times, those studios became A&M Records, and "Soul Train" was frequently taped there...
BRNout said:
When "The Brady Bunch" went into syndicated reruns in 1975 and was picked up by WKBS-48 Philadelphia, that station (don't know about other stations) left in "Brady"'s color teaser (a still of the Bradys and Alice [Ann B. Davis]) posing on the stairs leading up to the bedrooms from the family's richly appointed (for a suburban hillside tract home) living room. On that show, at least, no voiceover was used, just the show's logo above the words "IN COLOR".
ixnay
K
kirkiefan
Guest
A lot of "kinnies" were shown in the Dayton market. Dayton at the time only had Channel 2 WLWD(now WDTN) and WHIO Channel 7 until the mid 60s. Many kinnies were daytime game shows(re:"Truth or Consequences" and "It Could Be You") shown on Channel 2 after "Ruth Lyons 50-50 Club" from WLWT-originated "WLW Television" was aired. Since 2 had to juggle both NBC and ABC programming at the time a lot of kinnies showed up in prime time as well. Remained that way until WKEF hit the airwaves in 1965. A few ABC kinnies were telecast on 7 including the short lived "Dick Clark Show" and "The Dodge Dance Party with Lawrence Welk" (Welk's early sponsor before Geritol) Some ABC saturday morning shows (re:"Mattie's Funday Funnies"...later "Beany and Cecil")were incorporated into weekday childrens programming on 7 leading up to Uncle Orrie and Ferdy Fussbudget's weekday live show.
Most kinnies were generally about a week delayed in the Dayton market.
Most kinnies were generally about a week delayed in the Dayton market.
ixnay said:
..."The Avengers" was also one that didn't have the stars in the teaser. The visual was "THE AVENGERS IN COLOR" (spelling establishing it was specifically for ABC-TV in the U.S. rather than the originating Associated British Corporation/ITV) over a pearl-handled revolver with a rose in its upended barrel, the audio being the fanfare from Laurie Johnson's title theme tune...
Lkeller said:
A little off-topic, but the announcer's name is Hank Simms.
Before his association with Quinn Martin, he was the announcer
on Johnny Carson's short-lived CBS daytime show in 1956.
A year later, Carson practically begged him to move from L.A.
to New York to be his announcer on "Who Do You Trust?" (he
even showed up unannounced at Simms' house at 7:00 one
morning), but Simms and his family liked California and didn't
want to move East. Five years later, Carson tried again to
get Simms to be his sidekick on "The Tonight Show," which
was based in New York at the time, and once again got a
turndown. So Ed McMahon became a household word and
Hank Simms ended up the subject of boards like this.
AFAIK, Simms is retired and still living in sunny Southern
California. I don't think he's related to Hal ("The EDDDDGGGE...
of Night") Simms.
I've seen the 'In Color' slides/intros for Brady Bunch and Avengers. As far as I know, though, the only one of those already mentioned which has never been edited out of the reruns is the famous 'Batman' opening.
BTW, the 'Amazing Spider-Man' cartoon of the mid-60s also had a memorable four-note 'sting' with a spider's web covering a city skyline, filled with the words 'IN COLOR', a memorably colorful look!
BTW, the 'Amazing Spider-Man' cartoon of the mid-60s also had a memorable four-note 'sting' with a spider's web covering a city skyline, filled with the words 'IN COLOR', a memorably colorful look!
Newname said:
...the one for "The Avengers" was left in as late as the early '80s, when American International Television was distributing the show and WITI/6 Milwaukee ran it on Sunday nights. In the early '70s, it was also run on KFIZ-TV/34 in Fond du Lac, Wisconsin; curiously, KFIZ-TV also plugged the show with a slide that still had the ABC logo on it. KFIZ-TV was an independent station that, to the best of my knowledge, only ran one network show, the CBS version of "The Merv Griffin Show," as an off-the-air-signal relay from Milwaukee independent WVTV/18...
I seem to recall that the "IN COLOR" logo for "Batman"
was to enable ABC to put a fourth commercial minute
into the show; whatever the reason, it soon became
standard on all ABC shows. The CBS color opening
with the stinger music and the announcer saying,
"CBS presents this program in color," started in 1965
but I don't recall it after 1968.
Of course, both pale beside NBC's peacock and "The
following program is brought to you in living color on
NBC."
was to enable ABC to put a fourth commercial minute
into the show; whatever the reason, it soon became
standard on all ABC shows. The CBS color opening
with the stinger music and the announcer saying,
"CBS presents this program in color," started in 1965
but I don't recall it after 1968.
Of course, both pale beside NBC's peacock and "The
following program is brought to you in living color on
NBC."
Stanislav said:
The Laugh-In 25th anniversary special from 1993 had a "Living Color" intro, and did exactly this, so I suspect they did it on the old show, at least a little. On the special, it was a new Gary Owens announce gag that, if I remember correctly, included a bogus translation of "NBC" (definitely a Laugh-In hallmark) and a "Buttafuoco" gag (not so much of a Laugh-In hallmark, but hey.) I just digitized my tape of it, which is why it's fresh in my mind; my daughter wanted it on her iPod Nano...
They ran the "Snake" color production logo at the end, too. It's nice to see show producers caring about this stuff, too...
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