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She just gave bad advise. Radio has no fture if you want to be on the air. She has a unique gig where she is at, but as far as anyone dreaming aobut making radio a full time gig... I would think again. We all know where radio and the radio companies are going and that is nowhere!
I thought her last name was Rasberry?
radioaircheck said:
From the article:
"Raspberry encourages students who want to pursue the field of radio to major in something well balanced. She feels as though “mass communications is totally unlike anything you’ll use” when you are out in the real world. Her biggest piece of advice is to intern as much as you can.
Raspberry reminds young dreamers to realize that radio hardly pays the bills in the beginning.
“Salaries start off at minimum wage, maybe a dollar more.” They range depending on your role on air, but can get anywhere into the six figures."
It doesn't say she was trying to get people into radio, but for those that wanted to pursue it, her advice was they should be well balanced in their college courses. That doesn't seem like bad advice...actually, it seems to me to be good advice to get a 4 year degree that is diversified so that if you don't go anywhere in radio, you are qualified for more than minimum wage jobs in other industries. Certainly, a 4 year communications degree would get you into marketing, PR, communications positions in various corporations in other industries. Not working in radio but reading the posts around here, it strikes me the barrier to entry for so many on-air positions -- whether DJ, news reader, or traffic reporter -- is low (i.e. a 4 year degree from a fully accredited university or college is not required). Whenever that is the case, you end up in a field where the bulk of jobs are low-paying; it also limits you trying to find something outside the industry.
It sounds like telling college students the wages start poor isn't romanticizing the field either. The last statement seems to be true...just as it is in any other field. People that make it to the top earn top dollars. If posts on here are accurate, then Russ Martin, most of the on-air personalities of KTCK, Kidd Kraddick are earning six figures (or more in Russ' case if the articles/posts are true).
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