WHAM's website caters to its fans...and it is destined to get predominantly positive feedback for everything and everyone it airs. A poll of an essentially self-selected sample won't tell us, or the station, anything worthwhile if they're actually trying to use it as a sincere solicitation of feedback on a show they're concerned about. If they ARE wondering how Savage is playing, and want real feedback from potential target listeners and not just committed fans, they'd be better off commissioning a survey company to do either a blind phone poll or setting up focus groups.
However, I think they're smart enough to know that, and they may just be using the poll as a gesture to bolster fan morale and promote the program.
As to Savage, he's successful in red-state markets that go for red-meat talk, but in the blue states he's not drawing demos or advertisers in a manner that will set the world on fire, to say the least. And it's hard to imagine how anyone takes him seriously. He's not like the majority of hosts who are essentially themselves, or only a slightly accentuated version of their core selves, while they're on the air. He plays a character called Michael Savage who rants and raves to excite his core audience of angry aging white guys. How much that character has in common with the real-life, off-mike Michael Weiner is anyone's guess, although if there's a LOT of overlap between the air persona and the off-mike personality, God help him. Somehow I doubt it.
There are other guys in talk radio besides him who are also actors playing a self-created and self-scripted role, just as there are those (far greater in number) who are relaxed and secure in their own skin, playing no role but themselves, and let you know who they really are while they're on the air.
I think we all know which hosts among all those we hear, fit in which category.