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Rather v Black Rock

Another one of CBS's biggest mistakes is keeping Rather in the anchor chair for as long as they did.

Obviously, from my statement, I am no fan of Dan Rather. The man is "quirky" to say the least.

Would Roger Mudd have been a better replacement for "Uncle" Walter Cronkite? Hard to say.

But I personally think Mudd wouldn't have lost the audience Rather did.

It would have been interesting to see how ABC would have fared had Rather decided to jump ship at CBS and gone to ABC back in 1981. Maybe CBS would have held off retiring Cronkite for a few years longer. If that had been the case, Cronkite would have destroyed Rather in the ratings.
 
The main reason Rather got the job over Mudd was
his extensive experience covering foreign events;
Mudd didn't like to leave Washington.

I suspect that if Cronkite had stayed on, and Rather
had moved to ABC, Cronkite would not only have
trimmed Rather's sails (appropriate metaphor since
Cronkite was an expert sailor) but Brokaw's as well.
 
I had asked this before but I still wonder what would had happenedt o Frank Reynolds had Rather did go to ABC back in 1981? I know Reynolds died in 1983 from cancer but still wasn't his death unexpected at ABC? If it wasn't I wonder if that could have been a reason why ABC was so interested in Dan Rather back then?
 
mleach said:
I had asked this before but I still wonder what would had happenedt o Frank Reynolds had Rather did go to ABC back in 1981? I know Reynolds died in 1983 from cancer but still wasn't his death unexpected at ABC? If it wasn't I wonder if that could have been a reason why ABC was so interested in Dan Rather back then?

This is just my opinion, for what its worth.

If Rather went to ABC obviously Frank Reynolds would never have been the main weekday anchor.

I highly doubt that ABC was interested in Rather because of Reynolds health. Who knows for sure if he was even diagnosed with, or had cancer in 1981?

The network (ABC) wanted Rather because of his high-profile at CBS.

In retrospect I personally think that the suits at CBS felt Cronkite, despite his huge audience, was part of the past and they were looking toward the future.

In hindsight if CBS had to do it all over again I think they would have kept Cronkite on for a few more years and let Rather leave; especially considering the bad blood between Rather and CBS plus his track record at the network during his time as main anchor.
 
Mark_Giardina said:
In hindsight if CBS had to do it all over again I think they would have kept Cronkite on for a few more years and let Rather leave; especially considering the bad blood between Rather and CBS plus his track record at the network during his time as main anchor.

Can you back up your apparently negative view of Rather's track record? Everyone has mis-steps in a long career, and Dan Rather was no better and no worse than most of his contemporaries.

What cost Rather his job was accepting some unauthenticated documents in a story about unaccounted-for gaps in George W. Bush's National Guard service; the underlying story has not been refuted to this day, not even in the report by the stacked "independent" commission of two individuals appointed by CBS. Mainstream media have allowed much worse transgressions and outright lies to pass without question. The CBS that ousted Rather is the same CBS that chickened out to pressure from conservatives to cancel a Ronald Reagan docudrama that they didn't like.
 
YEKIMI said:
Maybe CBS can sue Rather for damaging the legacy of CBS news that Cronkite had built up over the years.
I think Rather made a fine replacement. Never mind the six minutes after he walked off the set. That's no big deal if you look at his career as a whole.

It was time for him to retire anyway.

I will admit I moved over to Tom Brokaw because I just liked his personality better, but for big events like 9-11 I wanted Rather.

Later, syndicated reruns of comedies caused me to give up network news.
 
bpatrick said:
The main reason Rather got the job over Mudd was
his extensive experience covering foreign events;
Mudd didn't like to leave Washington.
Also, Mudd was subbing for Cronkite when Elvis Presley died (which, like Michael Jackson, was very big news), and decided to lead off the news that night with something more important: the Panama Canal Treaty. That cost him the anchor job at any of the Big Three networks.
 
johnnya2k6 said:
bpatrick said:
The main reason Rather got the job over Mudd was
his extensive experience covering foreign events;
Mudd didn't like to leave Washington.
Also, Mudd was subbing for Cronkite when Elvis Presley died (which, like Michael Jackson, was very big news), and decided to lead off the news that night with something more important: the Panama Canal Treaty. That cost him the anchor job at any of the Big Three networks.

Can't say if this was THE reason why on the day Elvis had died, Roger Mudd led off the CBS News that night with the Panama Canal Treaty rather than with the death of Elvis but it could be a "clue" anyway. Back in May 1984 Roger and his daughter Maria Meredith Mudd were guests of the Winchester, Virginia Apple Blossom Fesitval ( his daughter was the Queen of the event ). Both of them said in an interview with the local Winchester Star newspaper at the time that they both hated rock music with a deep passion. So much so that neither Roger nor his daughter would even grant the local rock/pop radio stations in the area an interview. Unfortunately one of the sponsors of the Apple Blossom was WINC 92.5 FM ( a POP music station ). I guess they wanted that interview with Roger and Maria quite badly, so much so that for that one weekend WINC 92.5 went back to their "old" format that they had given up two years prior... country music !!! However once the festival had ended and the Mudds had boarded their private plane..WINC-FM went back to playing Michael Jackson, Hall & Oates, The Pointer Sisters and whoever else was big during the spring of 1984.

And yes WINC did get that interview with the Mudds.
 
bpatrick said:
The main reason Rather got the job over Mudd was
his extensive experience covering foreign events;
Mudd didn't like to leave Washington.

I suspect that if Cronkite had stayed on, and Rather
had moved to ABC, Cronkite would not only have
trimmed Rather's sails (appropriate metaphor since
Cronkite was an expert sailor) but Brokaw's as well.


Imagine that...and they're all on the same page.
 
johnnya2k6 said:
Also, Mudd was subbing for Cronkite when Elvis Presley died (which, like Michael Jackson, was very big news), and decided to lead off the news that night with something more important: the Panama Canal Treaty. That cost him the anchor job at any of the Big Three networks.
...hunh? Wanna explain the stretch from November 1980 to September 1983 when Mudd co-anchored NBC Nightly News with Chancellor or Brokaw?...
 
I have often wondered what would have happened had we turned on TV one evening and heard the greeting, "Good evening, my name is Mudd, Roger Mudd.".
 
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