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In their 12+ RANK order, my comments are based primarily on A25-54
WOKV: Some erosion, but December looked like a hurricane month!
WJBT: all their audience is 18-34 (how well do they sell this?)
WSOL: two big months (Oct & Dec) most consisten performer in 2005
WQIK: Hardly any sizeable months since Spring, something is very wrong.
WAPE: December saved them, it looked like APE five years ago
WEJZ: Tanked in December, why not ALL XMAS?
WJGL: flat all fall, is all the momentum gone?
WFYV: Nov. was good, December was OK. L&T barely missed (consider their price tag!)
WFKS: good Oct (18-34) but down sharply since
WPLA: nice upward trend with spike in Dec. (18-24 and Men 18+)
WMXQ: largest month since early days of the format? (December)
the rest aren't worth mentioning...
WOKV: Some erosion, but December looked like a hurricane month!
WJBT: all their audience is 18-34 (how well do they sell this?)
WSOL: two big months (Oct & Dec) most consisten performer in 2005
WQIK: Hardly any sizeable months since Spring, something is very wrong.
WAPE: December saved them, it looked like APE five years ago
WEJZ: Tanked in December, why not ALL XMAS?
WJGL: flat all fall, is all the momentum gone?
WFYV: Nov. was good, December was OK. L&T barely missed (consider their price tag!)
WFKS: good Oct (18-34) but down sharply since
WPLA: nice upward trend with spike in Dec. (18-24 and Men 18+)
WMXQ: largest month since early days of the format? (December)
the rest aren't worth mentioning...