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Ratings and KUDO 1080

S

Stratocaster

How are ratings done anyway? Is it listeners or advertising dollars or?

And how about that radio station KUDO 1080. Their ratings for Spring & Fall 2007 were 1.0 dead last among 4 stations. I mean even against KBYR they lost.

Just doesn't make much sense to me cause it seems they get as many calls as the others.

Strat
 
As a big fan of conservative talk radio - I'll do my best to hypothesize objectively :D

Ratings are done by surveying the market twice a year, in the spring and the fall. The surveys are sent out to a sample audience in each demographic, and those people selected indicate what they listen to when, then Arbitron compiles the data and you have ratings. In short - it's a not a very good system (or accurate), but it's what we have (TV's the same way with Nielson), that's why most broadcasters and agencies refer to how a station performed over four ratings periods to create an average, as opposed to just referring to performance in one book. KFQD, for instance, has some great books and some average books, their average indicates that KFQD has a strong presence in the market - a 'bad book' for KFQD can most likely be attributed to diary placement in the sample audiences. KUDO has not ever performed well - which is consistent with the national trend for stations like it. I'm always surprised by how many people call in too, and apparently some of them are getting diaries, hence their 1.0 share that they've achieved for at least 2 of the last 4 books, I'd be comfortable saying that's an accurate representation of that station's reach.

My therioes as to why are that Anchorage and Alaska in general are predominately conservative markets - and conservative talk radio has always done fairly well here. The 'Liberal Left' is fairly over-represented in the form of NPR, newspaper, local and network TV news, and right here on the internet with online news, blogging, etc. While KUDO fills a niche (and good on them for doing it), it's a viewpoint that's not very well served on talk radio.

...As an aside - I would never waste a moment of my time listening to a mental midget like Aaron Selbig or chronie Allen Tesche...shame on both of them for taking a personal call (however unethical) and trying to capitalize on it. If they were actually trying to do the right thing - Tesche and his wife were in a position to filter that through the appropriate channels and Coffey/Starr should have been punished accordingly - if what they 'did' was actionable. That, KUDO is why myself and people like me ("right-wing nut jobs") will never listen to your station or knowingly support any of your advertisers.
 
AKradio,

You did an objective job till you got to talking about Selbig and Teche. Thanks for the explanation. Your right , it isn't a good way to do it. Seems like it aught to be part adv dollars and part number of callers no matter what the format. ;)

Funny you referenced yourself (right wing nut jobs). I like that straight foward type humor. :)

I think the 4th estate has woefully let us Americans down. You could say groping for the almighy dollar IS the American-way but the media has really hurt our country. Especially the Ak media.

The problem I have with talk radio is there is no one there to hold then accountable. Like Glen Beagle comes on and gives a hypothesis. It may be true or it may not be true. We never find that out. Hew then goes off on his normal diatribe which usually condemns some action or bill or whatever. Then the choir calls in and every thing is kumbiya<sp>. The others do it to tho and no one holds them accountable. When I tried to hold Fagan accountable he gets mad and cuts me off. When I tried to hold Shynnon Moore accountable she banned me on a trumped up charge of racism. I asked her where are the facts to back up her assertion that Bush wiretapped our citizens here or the facts about torture. She said, on the air, she would get the info. She never did.

Then there's the divisive topics of abortion and guns and others. I think it really hurts our country to just vote on one issue. Yet the media uses it to divide and rally its supporters.

I try to look at the candidates individually. There demeanor, if they are well balanced, their decision skills and their records etc. If the Repub is best I vote for them and vice versus.

Well thats enough about how screwed the media is huh?

If our political system is not revised I believe our country may implode.
 
Strat. . . Setting aside my thoughts on your politics (this is a radio board after all, though I agree with some of what you say), I wanted to address one thing you wrote. I would disagree with your statement that talk radio is accountable to no one. On the contrary: it's accountable to it's listeners and the basic forces of capitalism. If no one listened, sponsors would back out and the program would disappear from the airwaves. Ask anyone working for Air America. And that's exactly how it should be. The last thing I'd want is for talk radio to have to answer to any authority before going on the air. After all, which government agency should get to approve what Fagan or Moore or Rush or Air America says on air? One only needs to look at Venezuela, Russia, China, most of the Mid East, and countless other countries to see what happens when radio is forced to be held accountable for it's political programming. It may be a cliche, but this is America, with Freedom of Speech and all that stuff. Where much of the world's radio comes under government control, American radio still operates completely independent of any censorship authority (speaking only of political speech here, not indecency or obscenity or Woody and Wilcox). That freedom comes with a cost - facts sometimes get skewed, callers' opinions sometimes get silenced - but it's a cost I'm willing to live with.
 
PAJake,

PA-22? HA!

Well I guess your right about that economic throttle. If indeed it does work. Don't think its applicable to KUDO tho and probably some others that are subsidized by idealogical agendas.

Again, my prob is that the radio talk show hosts can misrepresent the truth or out right lie and hardly any callers call in to correct them. :mad:

And your right about the freedom-of-speech. It is troubling tho that many/most people believe these qwik ideas and comments w/o using critical thinking to question all the information. Just kinda depressing :'( and after awhile I revert to music stations like 105.7 in ANC as my brain callouses get scarred. Ha! ;)
 
I quit listening to talk radio a while back (even when I worked for a talk station back east!) mainly because when I agreed with what I heard, I was bored, and when I disagreed, I got angry. Either way, I saw no point in continuing. I much prefer to listen to music anyway.
 
PAJake,

Thanks for the discussion. IO think I'm headed that way too. To sooth the savage beat within.

Akradio,

Now why would you wish a guy, with a wife and children, loose his job? I mean people are in general pain in the arse but seems like we aught to agree to disagree and remember "life is to short to take seriously"!
 
Now don't get me wrong - I hope he lands on his feet...just not back on the radio, and he will - he is a reasonably intelligent person (despite my previous comment), he'll probably land a job that pays more, yet lower profile. Someone like Aaron Selbig shouldn't be in a position to abuse the public airwaves.
 
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