Re: K-Rock dips under 2.0
> > > Well the diffrents is that K-rock is a city grade
> station
> > as
> > > of KIOL is a rim-shot, I dont know if that makes a
> > diffrents
> > > but it should make some.
> > >
> > KBPA is a rimshot at best and doesn't target the San
> Antonio
> > market yet they are pulling a 1.3. Just half a point
> under
> > KSRX.
> >
>
> K-Rock has to do something; if they want to stick with a
> rock format, then the either have to commit to Classic Rock
> and take KZEP head on or they need to fill the Alternative
> hole in San Antonio; change their moniker to something like
> "102.7 The X San Antonio's New Rock Alternative". I don't
> know if an Alternative station would do well in San Antonio
> though; KISS covers the harder edge of Alternative, so the
> Alternative opening may not be as wide as it seems.
>
> "Jack" should be an option. When "Bob" makes inroads in San
> Antonio and doesn't target or cover the entire market, that
> indicates an opening.
>
> CBS had expressed interest in the Spanish format; do you go
> to "Preciosa" type format on 102.7?
>
> The 102.7 frequency probably can't go back to Hip/Hop or Top
> 40 given the multiple positioners and formats they did
> between 2000 and 2003 in an attempt to combat "The Beat".
>
> It's going to be interesting to see what direction 102.7
> goes.
>
Maybe 102.7 could try a broad form of Modern AC like the Dave-FM that Infinity has in Atlanta.
From the sounds of things, it seems like Magic 105.3 is essentially more of a Bright AC and artists like Jack Johnson, Dave Matthews, Natalie Merchant, Simple Plan, Train, and Sarah MacLachlan have been getting little airplay if any. It sounds like, coincidentally, B98.5FM in Atlanta.
99.5 KISS is essentially an Active Rock station, so they would probably stay away from artists such as The Killers, The White Stripes, The Bravery, Cake and Gin Blossoms.
If 102.7 went for an Alternative-leaning Modern AC, they would not only fill a format hole in San Antonio radio (and yes I actually had the pleasure of listening while I was down there this Christmas), but they could proably take a bite out of two Cox stations in one wack.
Just a suggestion.