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Ratings are out, (Dec, Jan, Feb)

Didn't WTPG 1230 pull at least a 1 share in their initial 12 plus ratings period as a progressive talk station??
WVKO certainly need to upgrade their audio quality.
Most new listeners will tire from this poor audio and turn the station off. No surprise there.

Also, it looks like WYTS is committed to this format so don't expect a change anytime soon.
 
Not the leat bit surprised by CCs continued arrogance. 1230 has hit rock bottom after first upsetting oldies fans by a skeleton voiced tracked air staff ,then the sudden switch to WTPG and then the progressive talk fans even more upset a year later.

If I had no self-control,I would give CC's head honchos the Buddy Rich treatment/abuse on his tour bus......serves 'em right to suffa!!!

I've been irate at CC ever since their bogus cash call promotion prompting me to write a nasty email and then snubbed by the "postmaster" of the corporation.
 
First WVKO AM format changes from Latino to Prog Talk in December 3rd. The Spring-Summer 2008 ratings is a good time to look for WVKO AM ratings. Plus Bill Press is doing a remote on May 16 at WVKO AM. Plus Advertisers are still willing to buy air time on WVKO AM.
 
Considering that WTDA now has a 1.4 and WMNI has a 1.7, wouldn't it make sense to swap formats and dump the talk on AM where it belongs and put the music on FM where it belongs?
 
CatFM said:
Considering that WTDA now has a 1.4 and WMNI has a 1.7, wouldn't it make sense to swap formats and dump the talk on AM where it belongs and put the music on FM where it belongs?

You won't see the demographics on AM with the talk. That's why so many are moving to FM (Phoenix, Washington, et al).
 
CatFM said:
Considering that WTDA now has a 1.4 and WMNI has a 1.7, wouldn't it make sense to swap formats and dump the talk on AM where it belongs and put the music on FM where it belongs?

I've thought that ever since they flipped WTDA to a talk format. It's like playing your CDs on a PA system, while playing talk shows on a high priced boom box, or stereo system. Neither setup is doing the other justice. Sure, the round peg may fit in the square hole, but it's not a good fit. Just my opinion...
 
pbf1 said:
CatFM said:
Considering that WTDA now has a 1.4 and WMNI has a 1.7, wouldn't it make sense to swap formats and dump the talk on AM where it belongs and put the music on FM where it belongs?

You won't see the demographics on AM with the talk. That's why so many are moving to FM (Phoenix, Washington, et al).

I don't understand what you mean. Is there some reason the average listener would listen to any given talk station if it was on FM, but wouldn't if it was on AM? I don't see how being on FM enhances anything for a talk station unless it's just a better signal, which isn't really the case with WTDA/WMNI. There are a few parts of the metro that WTDA reaches at night, even if only marginally, that WMNI doesn't on night power and pattern, but it's a tradeoff because the WMNI daytime signal goes a lot farther than WTDA in most directions. If it's just a matter of some snobs who refuse to listen to ANY AM station because they think it's beneath them, they probably wouldn't take the time to fill out an Arbitron diary anyway.
 
Plenty, particularly in the lower half of the demos, simply won't listen to AM, or are much more likely to listen if an FM choice is available.

Take a peek at how well WIBC has now done on FM. And how much better WTOP does on FM.
 
The fact that the AM side of WIBC dropped (or crashed!!!) from a 6.2 to a 0.6 after the change tells me they made a BIG mistake by not simulcasting!
 
I still wonder if there are actually a few people listening to 1070 and slightly less to 93.1 simply because people write down WIBC when they listen to 1070...
 
V.Riley said:
CatFM said:
Considering that WTDA now has a 1.4 and WMNI has a 1.7, wouldn't it make sense to swap formats and dump the talk on AM where it belongs and put the music on FM where it belongs?

I've thought that ever since they flipped WTDA to a talk format. It's like playing your CDs on a PA system, while playing talk shows on a high priced boom box, or stereo system. Neither setup is doing the other justice. Sure, the round peg may fit in the square hole, but it's not a good fit. Just my opinion...

V.Riley, I TOTALLY agree with this statement. Yeah, yeah I know some major markets are putting Talk on FM, but I think talk belongs on AM. Why waste valuable, powerful FM signals on talk? Do we need to hear Rush or Hannity or the other right-wingers in stereo?(I couldn't even if I wanted or had to...95.7 WHIO FM broadcasts in stunning mono sound...what a waste of a 50,000 watt stick...even if it doesn't cover all of Dayton since it's in Piqua. Sorry Jason Roberts!). MUSIC SHOULD BE ON FM. Talk doesn't need to be in stereo. Just my opinion. Let the lashings begin! ;D
 
alans613 said:
V.Riley said:
CatFM said:
Considering that WTDA now has a 1.4 and WMNI has a 1.7, wouldn't it make sense to swap formats and dump the talk on AM where it belongs and put the music on FM where it belongs?

I've thought that ever since they flipped WTDA to a talk format. It's like playing your CDs on a PA system, while playing talk shows on a high priced boom box, or stereo system. Neither setup is doing the other justice. Sure, the round peg may fit in the square hole, but it's not a good fit. Just my opinion...

V.Riley, I TOTALLY agree with this statement. Yeah, yeah I know some major markets are putting Talk on FM, but I think talk belongs on AM. Why waste valuable, powerful FM signals on talk? Do we need to hear Rush or Hannity or the other right-wingers in stereo?(I couldn't even if I wanted or had to...95.7 WHIO FM broadcasts in stunning mono sound...what a waste of a 50,000 watt stick...even if it doesn't cover all of Dayton since it's in Piqua. Sorry Jason Roberts!). MUSIC SHOULD BE ON FM. Talk doesn't need to be in stereo. Just my opinion. Let the lashings begin! ;D

Heh... I won't be doing any lashings here... :)

A FM talk station broadcasting in mono actually helps the coverage area of the station. It elimates any fading-out within any fringe areas of the signal. Plus, a fair amount of talk shows (usually carried by WW1) already are broadcast in mono.

If I'm correct, WHIO-FM is only meant to be an FM relay of the AM station, which obviously covers the entire Dayton area. Some of those purposes are to alleviate coverage gaps (i.e., WBT in Charlotte) in the overall signal, especally at night. Now, if WHIO's format were to move in totallity to FM, then they'd have to go to someplace BETTER than FM/95.7... cause that signal wouldn't cut the mustard.

That's why WIBC didn't simulcast on AM/1070 and FM/93.1... the 50,000 watt AM signal didn't justify the need for a simulcast on one of the more powerful FM stations in the market. It's like putting WTOP on both their current home of FM/103.5 and their old home of 50kW AM/1500. But... if AM/1070 dropped down to 1,000 watts at night, then a AM/FM simulcast would be understood.

In my opinion (which means little in the long run), WTDA and WMNI SHOULD swap formats... but they won't.

-Myron aka nate81-
 
I still think a simulcast situation for WIBC would have resulted in much more than a 0.6 share for the AM side. That was my point. For any 50 KW AM to have a 0.6 is inexcusable, not to mention just plain embarrassing. At the very least, they need to find a viable format for the AM if they aren't going to simulcast...and sports obviously isn't it!
 
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