Ratings are out for the final winter books

[Pratte4Life]

Even when it was a rock station, I hated listening to WRRK in the middle of the day because Judge (I think that was his name) had absolutely no enthusiasm. He was even known to be critical of the music he was playing.

I wonder why they changed the format . . .

As for the Frogs- I'm sorry. Every DJ might as well be named "Farrah Froggit." When you make people take on names like "Tommy Tadpole" or "Roger Ribbit" there's no way for the listener to remember one from another. Farrah was the only DJ I bothered to remember.

She's not on the air anymore? How am I supposed to know when a station doesn't give their DJs any individuality and names that sound alike?

And it's going to be a lifetime before I forget what corporate did to Roach with that nickname. Glad they don't make him humilate himself with it anymore, but that doesn't forgive they once gave him such little respect.

 

[Koss4AA]

Even when it was a rock station, I hated listening to WRRK in the middle of the day because Judge (I think that was his name) had absolutely no enthusiasm. He was even known to be critical of the music he was playing.

I wonder why they changed the format . . .

As for the Frogs- I'm sorry. Every DJ might as well be named "Farrah Froggit." When you make people take on names like "Tommy Tadpole" or "Roger Ribbit" there's no way for the listener to remember one from another. Farrah was the only DJ I bothered to remember.

She's not on the air anymore? How am I supposed to know when a station doesn't give their DJs any individuality and names that sound alike?

And it's going to be a lifetime before I forget what corporate did to Roach with that nickname. Glad they don't make him humilate himself with it anymore, but that doesn't forgive they once gave him such little respect.

Boy you guys can't be in radio... You don't even listen to who you're talking about, thus don't know what you're talking about. Typical for this board.

The FROGGY stations have done far better as FROGS than when they were losing operations doing what you probably think was great programming. Get the Arbitron books out, that's not just me talking.

Same goes for knocking BOB. They aren't disciplining their jocks, I would hope they are thanking them for being a part of DOUBLING what the loser station CHANNEL 97 and ROCK WITHOUT RULES 97 did. 12+ OR the 25-54 demos, they can't be happier. Again, not me talking, it's the LISTENERS talking, via Arbitron. Far more important than your comments on this board.

FROGGY and BOB will keep on cashing in, laughing at your comments. IF they even bother reading this board.

 

[Parttimer]

The Frogs (OGG/OGI) have been down or flat 4 books in a row, and their total persons have declined 33% in the last 12 months.

Bob has peaked and their total persons declined more than 15% this book.

 

[Radio_Realist]

Get the Arbitron books out, that's not just me talking.

I know this is a difficult concept for some people to grasp, but there is more to life and there is more to radio than Arbitron books.

And, there are two ways that one can look at the Arbitron ratings of the Frogs. You can compare them to how bad their ratings were before, or you can compare them to how much better their ratings could be if they were done even better. Pre-Froggy, those stations were done badly. An objective grader would have given them a "D". Then they got better. An objective grader would give them a "C+", maybe even a "B-". That's an improvement. No one can argue that. But, had they done a really good job, had they earned an "A", then they'd be doing even better.

Both the Frogs and WRRK are excellent examples of quick stunt formats that rise fairly quickly from bad to mediocre, hover at mediocre for a while, and when the novelty wears off, then they slip back into obscurity.

People who can't see beyond one quarterly book will never accept what I said, because the short-term impact of stunt formats usually looks good in the short-term. And, people who are content with being mediocre don't care if they're only mediocre. After all, in radio, mediocrity rules!

 

[Pratte4Life]

Not only that, but my comment was that the old rock DJs on WRRK were less than enthusiastic.

I'm not saying you need to be Guy Smiley. I am saying you need to be alive.

As for the Frogs, guys, you simply cannot tell me the reason they are successful is because they demean their DJs with these monickers.

 

[Radio_Realist]

my comment was that the old rock DJs on WRRK were less than enthusiastic.

That's one way of looking at it. I always got the impression that the DJ's were deliberately emulating the laid-back DJ style that was as much a part of FM radio back when classic rock was young as the songs themselves. I saw them as trying to capture the same sort of flavor of AOR Rock from the 70's as the oldies stations that try to recapture a sense of the boss-jock attitude of 60's Top 40. In any case, whatever they did back then, it didn't appeal to a large enough audience. That cannot be denied.

As for the Frogs, guys, you simply cannot tell me the reason they are successful is because they demean their DJs with these monickers.

Sadly, no one in local radio seems to know why any stations succeed or fail, only that they succeed or fail. Any success that the Frogs have had has been in spite of the swamp schtick, not because of it.

Did you ever notice that music directors claim that stations succeed or fail based on the playlist? DJ's claim that stations succeed or fail based on the DJ's. Jingle writers claim that stations succeed or fail based on the jingles and imaging. Janitors claim that stations succeed or fail because of how clean the studios and offices are. Marketing directors claim that stations succeed of fail because of marketing and promotions.

Maybe more people need to read Kipling's poem about the elephant.