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Ratings Are out in NWA

It's been that way for years. Bring back the 80's format! I liked 94.9 then.
 
Yeah, ratings are pretty much the same as they have been for awhile.

It does appear that KREB-AM 1190 The Fan has taken a hit in the ratings since FM competition has arrived. I think they were getting something like 3+ share in a Fall book during the Houston Nutt/Mitch Mustain/Gus Malzahn soap opera of a few years ago. Now down to 0.5.
 
KQSM has a 1.3 12+, The Fan has a 0.5. The Sports Hog does not show up but is taking numbers from The Fan because they both concentrate on local sports talk. Again, not to beat this up AGAIN but there is only 3 shares of sports in this market, AT THE MOST. It is not profitable for 3 stations to be fighting over the same pie. Dont know where you are getting the 3+ shares for 92.1, they dont even have them in any male demos. There may be room for 2 stations, one going the national talk route and the other local.
 
dday said:
KQSM has a 1.3 12+, The Fan has a 0.5. The Sports Hog does not show up but is taking numbers from The Fan because they both concentrate on local sports talk.
Click to expand...

So you are saying that KAKS-FM (The Hog 99.5) didn't get a 1.9?

http://www.radio-info.com/site/markets/grid/fayetteville-ar

Yeah, this site also says that KAKS-FM is regional mexican and that KKEG-FM is country. We know that the formats listened on those frequencies are outdated, but I would hope that the call letters part are correct.

This site also lists KAKS at 1.9 with a correct format:

http://www.******************/ratings.asp?market=503

If these are indeed correct...1.9 + 1.3 + 0.5 = Total of 3.7 sports shares
 
If you would bother to look at the Market Report KAKS-FM has a 1.9 with 97% of it's audience listed as hispanic. Obviously the hispanic population is listening to something else and writing down in their diary that they listened to KAKS-FM.
 
dday said:
If you would bother to look at the Market Report KAKS-FM has a 1.9 with 97% of it's audience listed as hispanic. Obviously the hispanic population is listening to something else and writing down in their diary that they listened to KAKS-FM.
Click to expand...

I don't have access to a detailed Market Report, but I will take your word for it. This scenerio seems to make sense though, as it seems to me that just based on street buzz (minus the hat incident last week), The Hog is the least listened to of the 3 sports stations.

If this is true, it shows us how flawed the diary system is. Is PPM ever coming to NWA?
 
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