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Ratings Book

Bootie, how did KUBE do 18-34? In 12+ they dropped nearly a point from this period last year. That's quite significant. I guess the ghetto language isn't workin' out for them. Heads are gonna roll.
 
KUBe was down but still looked fine 18-34. Kinda wild in mornings where KZOK, KISW and KNDD were 1,2,3 in prime demos. That 25-54 demo saw some nasty changes. For the ladies the top three were the usual WARM and Kent and ALan over at STAR and (surprise) THE WOLF!!! Overall WOLF and KMPS are in a dead heat tie 25-54. Yessir, we got a country battle. Great showing for KZOK, you have to wonder if someone will t ake em on. JACK has been sufferin since with the exception of the Fall, KISS is over, KPLZ looks nasty 12+, but still has the ladies. AM ain't a facotr 25-54, except KJR-AM which was top five in morning drive. Funky book. Good for Rivers, Fitz, BJ, KRWM, Adam Corolla, KEnt and ALan. The big morning honchos of the Winter. BJ and T-man rule the 18-34 roost.
 
In answer to the above question. Mornings 25-54 were KZOK, KISW, KNDD, KJR-AM and KJR-FM. Men in Mornings went to KZOK, KISW and KNDD for your top three. Women went to WARM, WOLF and STAR for your top three. The only real change from Fall or the 4 book is that in winter KNDD and the WOLF showed up in morning drive's top three.

JACK fell apart as did KTTH, KBKS and KBSG. KUBE was down quite a bit, but it appears to be just one odd middle trend, they should be fine. KRWM lost its Christmas numbers, but still looked strong in women. KPLZ remained low 12+, but strong in women. KCMS and KMTT had an excellent rebound book, while KQMV continues to slowly decline in all demos, a funky middle trend helped them a bit, while hurting KUBE, but both were off.

Country battle is a dead tie. KIRO beat KOMO this round and both are not in the top tier in prime demos. Seems the usual players, in the usual places, with a couple of one book surprises to keep this board talking. Can't wait for the "who will flip format conversation?" I guess KJR, KNDD, KPLZ and KMTT are out of play given the strong demo performance. Doesn't leave too many stations to flip or formats to flip too. This could be a boring thread.
 
KISS or JACK are my bets for the next flip. MOVIN was just fine sisters and obviously is the reason KISSy and JACKy have died. KUBE was beaten solidly by MOVIN in the first two trends, a fluke final trend kept MOVIN down. This was a fluke male book and all the female and younger stations took a hit. Come on do you really believe the top 25-54 adult station morning shows are Bob Rivers> BJ Shea> Adam Corolla> and the Sports guy on KJR-AM. KJR-AM and Adam Corolla have never been in the fricking top five in adults. Sleepy WARM and KPLZ are always in the top three in women cause they are fricking lame and appeal to grandmas but the WOLF has no business being there in mornings. Come on boys stroke your egos but this book had some beezaarrre numbers in favor of the males. It will all go away and the ladies stations and younger stations will be back strong in spring. Don't pound your chests too hard. Even with the male leaning book MOVIN was way up year to year and Monti had her best book yet. YA ya sister, you go.
 
mammaknowsbest said:
KISS or JACK are my bets for the next flip. MOVIN was just fine sisters and obviously is the reason KISSy and JACKy have died. KUBE was beaten solidly by MOVIN in the first two trends, a fluke final trend kept MOVIN down. This was a fluke male book and all the female and younger stations took a hit. Come on do you really believe the top 25-54 adult station morning shows are Bob Rivers> BJ Shea> Adam Corolla> and the Sports guy on KJR-AM. KJR-AM and Adam Corolla have never been in the fricking top five in adults. Sleepy WARM and KPLZ are always in the top three in women cause they are fricking lame and appeal to grandmas but the WOLF has no business being there in mornings. Come on boys stroke your egos but this book had some beezaarrre numbers in favor of the males. It will all go away and the ladies stations and younger stations will be back strong in spring. Don't pound your chests too hard. Even with the male leaning book MOVIN was way up year to year and Monti had her best book yet. YA ya sister, you go.
Click to expand...


Kind of funny, when Movin' s numbers are down it's "a fluke" but when they are up... well we know how Lisa talks;)
 
Do I detect some male chest pounding yoyo? A fluke is a one trend blip. Success is year to year growth and multiple book increases. You really thing that KZOK is that big and that Adam Corolla is the number three most listened to show by 25-54 adults and KJR-AM is number four and it all happened in a period of just three months? Pleaassseee. This was a fluke book driven by a fluke trend. For the record I am not Lisa or Fitz or anybody that really matters in this market anymore. Just like the rest of you boys I am a lady that shares her oponion with the ya ya sisterhood of Seattle radio. Let's leave it at that yoyo. Nice to get a non-male chest pounding point of view from time to time. Right Monti? Right Shell? Right Amy L? Right Darl?
 
Shawn Stewart gets fired and her work takes KMTT to #3. Yet another blunder by Entercom's management.
 
At the risk of beating a dead horse...I still don't understand those who proclaim KPLZ is doing well with decent female morning ratings. How far does that really get you? Star must have some very good sales talent to continue to sell this product. KPLZ needs a major overhaul IMHO.
 
The thread on ratings is very well thought out, for the most part. KMTT had a strong book in demo, so did KPLZ, so KWJZ, yet none of these three perform well 12+. In other markets, you find the same thing. HOT/AC and Triple A rarely deliver big numbers, but deliver core demos and attract advertising dollars by pricing and delivering that demo. I can't remember the last time a buy came down based on 12+ and even 25-54 persons is getting rare. More often that not savvy advertising agencies are targeting demos like 25-44 women or 35-54 males. This hyper delivers for the clients. As a result stations like KMTT, KPLZ, KWJZ and even niche stations like KQMV and JACK are trying to deliver these core demos, with no regard for 12+ or 25-54 persons.

You find the same thing in other markets. In LA, STAR is a top ten biller, but ranks 28th, in SF Alice has a 1.5 share and is a top biller, same with KFOG and K101. In Portland KINK is usually in the top five in billing, rarely in the top ten in 12+. KMTT, KPLZ and KWJZ are always in the top ten in billing in Seattle. The other reason for success is these stations deliver on a four-book and don't react to single books, which is why Stewart's leaving is a bit surprising. Maybe there were other factors involved besides ratings.

Radio, from an advertising perspective, is about delivering desirable demos over a four book, now more than ever. With so many choices on the FM and AM dial, HD, Internet and Satellite savvy broadcasters are focusing on smaller demographic cells to appeal to advertisers. Some stations get it, some don't.
 
If you look at the 12+ numbers, you may think that KPLZ is down and out. However, NO ONE really cares about 12+ except maybe a few programmers who like to see their names in print. For the past 15 year, KPLZ has been a revenue leader in the Seattle market and that's all that matters. Plus....their demos are pretty much pure female....which is what many an advertiser desires.
 
am4life said:
Shawn Stewart gets fired and her work takes KMTT to #3. Yet another blunder by Entercom's management.
Click to expand...

And, Haley Jones was the interim PD for 2/3 of the Winter book, the two phases where the station's ratings really popped. She attacked the "interim" job with a vengenance, made some significant changes and Entercom saw fit to hire basically a first time PD from Portland instead of rewarding her for her good work.
 
From a ratings stand point, how can anyone say Star is doing well? They're 12th over all 25-54.
Mornings are 12th
Mid-days 13th
Afternoons are 12th (I would have thought they'd be lower)
Nights are 16th.
I think "fair" is a better word to describe Star's rating status.
If you're not looking for a top ten contender, Star's your station. They've been hanging in the mid teens ratings wise for quite some time. Female #'s are not going to put them over the top with advertisers. Must have a great sales staff over there.
 
Emmis in LA kept KZLA around a long time despite the ratings...finally they ditched the Country format for Movin...I'm a Movin Fan, but the LA station is a dismal failure so far. So for KPLZ their time is ticking, but how long is anyone's guess. It is really sad that they keep the present format in place just because the morning show still does well with a certain female demo. Forget about being as mass appeal as you can. I used to enjoy Hot AC, but the product is so watered down in most markets (imaging stuff) that I seldom listen anymore and I'm a guy.
 
Want to correct an earlier post. KINK in Portland actually did shoot into the top five 12+ this Winter book jumping 30%. The point remains that Triple A, Hot AC, Jazz and similar formats don't do well generally 12+ or even top five 25-54 persons, but hyper deliver key demos.

Aside from the KINK success this book in Portland most Triple A and HOT/AC stations in major markets are in the low two share, sometimes high one share range. So why do these formats survive? They outperform in the key demo graphic that advertisers want (women 25-44, men 25-44, women 35-54 and men 35-54). Triple A, Hot/AC, Jazz, Classic Rock are always top three here in almost every market and grab a strong share of agency dollars. In Seattle, the HOT/AC, Classic Rock and Triple A own these demos. Guess what KZOK, KMTT, KWJZ and KPLZ are among that handful of stations that are in the top ten in revenue and are growing, not declining in revenue this year. (Based on monthly market sales reports) All four also saw ratings increases as well, particularly in key demos in the winter book. The message: super deliver the core demos advertisers want and you can survive even with lousy bulk ratings. It is programming to advertisers rather than listeners, which may be morally outrageous to some on this board, but it does keep the money flowing in.

Maybe KMTT made a smart move hiring the KINK Music Director based on the Winter book results in Portland. Time will tell.
 
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