I am the new IKNOWITALL! I successfully predicted what would happen this Spring. The big winner was THE WOLF. The station skyrocketed 25-54. FIT...ZZZZ beat Ichabod in almost every demographic under the age of 45. In the last phase the station owned KMPS!!!!!!!!!!! I predicted a strong book for WOLF, KIRO in non-Mariner times, KBSG, KTTH, KMTT and KISW. Entercom is all smiles today. Not so happy at Infinity where KMPS, KZOK, JACK and KBKS are all declining. It was a fun ride while it lasted. I only missed on two stations: KJR-FM, (which was flat) and KPLZ (can't explain that one). Biggest jump in mornings 25-54 went to FITZ. I told you months ago, Change is a comin!!!
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
Ratings: Change HAS COME!!!
- Thread starter TakeItFromMe
- Start date
W
WarpFactor
Guest
WOLF number one 25-54 in afternoons. Where the hell did that come from?
The WOLF did well. Talk to me in Fall of 2006 and if WOLF still does well then you have a winner. Fitz did well, but Ichabod actually went up too. In fact,
KMPS held on quite well and was still on top of the market, in mornings they were even stronger. In fact, WOLF's weakest shift happens to be mornings where Ichabod continues to do quite well. I won't preach four-book again, or the benefit of heritage shows, but would like to point something out. If you look at the top morning shows in the Spring book in Men, Adults and Women 25-54 you will find the following shows at the top in the market:
Bob Rivers, Ichabod, Kent and Alan. T-man owns the younger end. Everyone writes these shows off on this board, but it looks to me like they remain the best buys in town. MOVIN and WOLF need to prove over time
that they aren't THE POINT, THE BEAT or JACK. Real stations with real long-term numbers. I do agree it was a nice Spring book for the Entercom Group and my comments should not take away from the success of KISW, KIRO, KBSG, KMTT, KTTH or WOLF. It is just pre-mature to declare WOLF and MOVIN winners based on one book.
KMPS held on quite well and was still on top of the market, in mornings they were even stronger. In fact, WOLF's weakest shift happens to be mornings where Ichabod continues to do quite well. I won't preach four-book again, or the benefit of heritage shows, but would like to point something out. If you look at the top morning shows in the Spring book in Men, Adults and Women 25-54 you will find the following shows at the top in the market:
Bob Rivers, Ichabod, Kent and Alan. T-man owns the younger end. Everyone writes these shows off on this board, but it looks to me like they remain the best buys in town. MOVIN and WOLF need to prove over time
that they aren't THE POINT, THE BEAT or JACK. Real stations with real long-term numbers. I do agree it was a nice Spring book for the Entercom Group and my comments should not take away from the success of KISW, KIRO, KBSG, KMTT, KTTH or WOLF. It is just pre-mature to declare WOLF and MOVIN winners based on one book.
M
mammaknowsbest
Guest
MOVIN doubled KLSY's numbers across the board in the June trend, its first full trend. At night they kicked KBKS's butt, even though KUBE remained strong. Wait til MOVIN gets a staff to compliment the music, could be very interesting. WOLF looked damn good everywhere. Mamma got most of her predictions right too. Just missed KUBE and KPLZ, which both grew pretty well. My guess is it is last gasp for the old morning show on KPLZ and T-Man
is about to be surprised with a new morning show on MOVIN this Fall. Imagine a hip morning show that actually plays music. Stay tuned. Marcus D may replace Jackie and Bender, but MOVIN will be hipper and will play more music. T-Man is about to be hit with a new KBKS morning show and MOVIN morning show. Big Props to Fitz and Company, this may be Ichabod's last gasp as well. I agree with takeitfromme, change is a comin!
is about to be surprised with a new morning show on MOVIN this Fall. Imagine a hip morning show that actually plays music. Stay tuned. Marcus D may replace Jackie and Bender, but MOVIN will be hipper and will play more music. T-Man is about to be hit with a new KBKS morning show and MOVIN morning show. Big Props to Fitz and Company, this may be Ichabod's last gasp as well. I agree with takeitfromme, change is a comin!
I have to say that KQMV is one station that is definitely "Movin'" in the right direction. Can't wait to see who'll they hire for their lineup.
Why do I get the feeling that these posters who are declaring new "winners" in Seattle radio, are the same people that race across their front lawns screaming: "The new phone books are here! The new phone books are here!"
Give it some time -- and some hard, cold facts -- before crowning the new kings of the hill.
djdan is always the voice of reason.
Give it some time -- and some hard, cold facts -- before crowning the new kings of the hill.
djdan is always the voice of reason.
E
e-menace
Guest
What did Movin' hire cheerleaders to write for this site?
Movin' was impressive compared to a corpse in that there was ANY MOVEMENT!
Get used to the basement guys.
Now KKWF that was HOT! They are knockin' on KMPS' back door and ready to ram it in! Shooting into the top 10 is a head turning feat.
Again congratulations to KCMS, proving money and consolidation do not success make.
Movin' was impressive compared to a corpse in that there was ANY MOVEMENT!
Get used to the basement guys.
Now KKWF that was HOT! They are knockin' on KMPS' back door and ready to ram it in! Shooting into the top 10 is a head turning feat.
Again congratulations to KCMS, proving money and consolidation do not success make.
KKWF / KMPS - Holy Cowpie guess someone got the ol "boots" taken to 'em huh ~
I saw some other post that KKWF came in #1 in somewhere too ???
KCMS - ya'all know the story about their glory !
KISW - rocks on
KUBE - like 7UP always has been always will be #1 for hit music in Seattle
KQMV - CONGRATS on one good trend for June - but ...c'mon anything was an improvment.... I bet Music w/ Moskowitz format would have pulled at least a 1.9
Looks like the folks at 1100 Olive Way got more than a lil something to HOWL about huh.
I saw some other post that KKWF came in #1 in somewhere too ???
KCMS - ya'all know the story about their glory !
KISW - rocks on
KUBE - like 7UP always has been always will be #1 for hit music in Seattle
KQMV - CONGRATS on one good trend for June - but ...c'mon anything was an improvment.... I bet Music w/ Moskowitz format would have pulled at least a 1.9
Looks like the folks at 1100 Olive Way got more than a lil something to HOWL about huh.
W
WarpFactor
Guest
boaz said:I saw some other post that KKWF came in #1 in somewhere too ???
Looks like the folks at 1100 Olive Way got more than a lil something to HOWL about huh.
Amazing, WOLF is #2 25-54 overall and 1# in Afternoon Drive. The guy in afternoon drive on the WOLF is "interesting". Does lots of phones and plays lots of music. Nothing special, though.
7
70radio
Guest
Does ANYONE know how Monson did on KIRO in any demo allowed to be published/posted other than 12+?? Curious if his really is, as he says, The Big Show.
THANKS!
THANKS!
Not a big AM fan, but Dori's big show was pretty Damn big. KIRO mid-day
was HUGE, about double last book. Mornings were strong too. KOMO kicked
their butts with Mariners from 5pm on, but 6a-5p KIRO is the big AM dog. KTTH was way up too.
I always check posts (djdan) that quote ratings to see if it is crap. You are an upfront dude djdan. Bob Rivers, Kent and Alan and Ichabod are the top shows in men, women and adults 25-54. Surprising, but I give them their due.
I can also say that only one of these shows (Kent and Alan) are up from the last two books. The others are sliding and a new breed of morning shows are coming after em in a big way. New stations build in afternoons and nights, then mornings: but when it hits the old guys can retire and we can thank them for their time on radio in Seattle. Change is a comin... FITZ, MARCUS D. BJ Shea, MOVIN and JACK. The X-Men of Seattle mornings.
was HUGE, about double last book. Mornings were strong too. KOMO kicked
their butts with Mariners from 5pm on, but 6a-5p KIRO is the big AM dog. KTTH was way up too.
I always check posts (djdan) that quote ratings to see if it is crap. You are an upfront dude djdan. Bob Rivers, Kent and Alan and Ichabod are the top shows in men, women and adults 25-54. Surprising, but I give them their due.
I can also say that only one of these shows (Kent and Alan) are up from the last two books. The others are sliding and a new breed of morning shows are coming after em in a big way. New stations build in afternoons and nights, then mornings: but when it hits the old guys can retire and we can thank them for their time on radio in Seattle. Change is a comin... FITZ, MARCUS D. BJ Shea, MOVIN and JACK. The X-Men of Seattle mornings.
M
mammaknowsbest
Guest
Your point is well taken, there is a new group in town. It should be noted they are not all men. The PD of MOVIN is a woman and is pretty happy today with a #2 finish 18-34 adults smashing KBKS and closing in on KUBE. This is without a staff, imagine what happens when the staff begins. There really is a feeling things have changed in Seattle. WOLF is destroying KMPS, but there is more. Gone are the older PD's: Chris Mayes, Mike Preston, Gary Nolan, Tony Coles. Only Kent remains at KPLZ, but he only does the job part-time. His day is filled with TV and other jobs, radio is no longer his passion. Eric remains at KUBE, but has an air-shift and other interests too. You can't be a part-time PD or air-talent anymore. This is a 24 hour a day job. WOLF and MOVIN are showing what can happen when PD's and talent WORK 24/7 for success.
My apologies to the lady in the house at MOVIN. You are doin a damn fine job. What a June trend!!!! Thanks for bein part of the change.
mammaknowsbest said:You can't be a part-time PD or air-talent anymore. This is a 24 hour a day job.
Not sure about that. With so many scrambling in the industry to justify their own existence ... many would contend that most responsibilities of PD-dom have floated up to regional/corporate format levels. I can easily see where the concept of local brand will combine PD/Marketing responsibilities into one position. Some corporate tier responsible for picking "the hits" and imaging stations ... local person responsible for fielding the "I'm calling in sick" phone calls and worrying about promotions, meeting with buyers/propping up sales calls, etc. Not saying it's like that now ... but certainly all signs point to that evolution as the next step in trimming expenses associated with "middle management".
O
oldbossjock
Guest
Props to Lisa at Movin. The real deal will be seen in January when the fall book comes out. Same for The Wolf, as DJ Dan indicated. Both 100.7 and 92.5 had huge marketing money, the Wolf is well past a million on TV since launch. 92.5 supposedly did over $500K on TV in the spring. Can/will Entercom & Sandusky continue that pace? Do we really think KMPS will just up and die? Not likely as CBS will continue to support its #1 biller in the market.
Y
yoyo205
Guest
Alright Fitz aka 'takeitfromme' your numbers are impressive, they really are.. but anything 'new' and 'fresh' is gonna get numbers... The wolf came in with a million dollar ad campaign, and hired some of the most aggressive staff (bot air and programming/promotions) I've ever seen! Which was a good move, but don't declare victory just yet partner...
Fitz, the last market you came from, your ratings completely sucked! I'm not surprised by your numbers at all, a younger/hipper alternative to Ichabod, plus as I said, something new and fresh. Time will tell, I'm sure most of the people on this board remember Young Country 96.5fm, a country station coming into this market with a 'younger attitude'... obviously didn't last. The Wolf will be around a few years, but don't be howlin' just yet.
Not too shocked about the Wolf's afternoon numbers, I'd rather listen to the whiney voiced possum than Tony Thomas on KMPS... god that afternoon show got lame, it's sooo slow paced, more for the 54+.
Howl for now, cause the numbers are there, we'll see. I do think that the Wolf has peaked though, they'll stay flat for a while, then slowly decline, just as Fitz's numbers did in his previous market...
Fitz, the last market you came from, your ratings completely sucked! I'm not surprised by your numbers at all, a younger/hipper alternative to Ichabod, plus as I said, something new and fresh. Time will tell, I'm sure most of the people on this board remember Young Country 96.5fm, a country station coming into this market with a 'younger attitude'... obviously didn't last. The Wolf will be around a few years, but don't be howlin' just yet.
Not too shocked about the Wolf's afternoon numbers, I'd rather listen to the whiney voiced possum than Tony Thomas on KMPS... god that afternoon show got lame, it's sooo slow paced, more for the 54+.
Howl for now, cause the numbers are there, we'll see. I do think that the Wolf has peaked though, they'll stay flat for a while, then slowly decline, just as Fitz's numbers did in his previous market...
Hey entercom dude, way to try to throw people off by being someone critcial of the Wolf and pretending you don't know the afternoon guy's name on your station. Thomas is a pro.
7
70radio
Guest
KUDOS INDEED TO LISA AT MOVIN'! #2 A18-34 is one thing, but I wonder if they will eventually reach their stated target demo of Women 25-44?mammaknowsbest said:Your point is well taken, there is a new group in town. It should be noted they are not all men. The PD of MOVIN is a woman and is pretty happy today with a #2 finish 18-34 adults smashing KBKS and closing in on KUBE. This is without a staff, imagine what happens when the staff begins. There really is a feeling things have changed in Seattle. WOLF is destroying KMPS, but there is more. Gone are the older PD's: Chris Mayes, Mike Preston, Gary Nolan, Tony Coles. Only Kent remains at KPLZ, but he only does the job part-time. His day is filled with TV and other jobs, radio is no longer his passion. Eric remains at KUBE, but has an air-shift and other interests too. You can't be a part-time PD or air-talent anymore. This is a 24 hour a day job. WOLF and MOVIN are showing what can happen when PD's and talent WORK 24/7 for success.
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.