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Ratings Chat - Radio vs. Internet

S

Skynet74

I was just looking at some interesting numbers. There are over 246 Million Americans with internet access. There are another 390 Million internet users in Europe and another 20 Million in Australia. Total worldwide users stand at 1,574,313,184. A Billion and a half people!

Then I thought about all the people who wish they could afford to buy a radio station. However look at those numbers above. Each one of us already has access to a potential audience that dwarfs ANY and ALL Radio and Television stations. That little box you are sitting in front of right now is a broadcasting powerhouse at your fingertips. No radio station can even compete with what you have right in front of you. No radio or Television transmitter can even come close to the amount of people that you can reach with that thing you are now typing into.

I remember when I used to go into work at my little rinky dinky radio station. I was incredibly happy that maybe 500 to 1,000 people might be tuned in. But now I see people throw up videos on youtube that get 50,000 or 100,000 viewers a day! The same can be done with a radio show. What I'm trying to say is that there is such incredible opportunity for radio personalities out there who may not be able to find work at this difficult time. You already have the power to have much more fame than a single radio station can ever bring you. I honestly feel that if you create a great show and market yourself well on the internet, you can end up in a much better position than if you just go to work at a little station that can fire you at the drop of a hat.
Start your own internet show!!!

You already own the best broadcasting station in the world. It's called "Your Computer"
 
You're not the only one that sees this. Why do you think the RIAA/SoundExchange is looking to continually increase royalties and reporting requirements? Big media does not want to see the "little guy" get a foot in the door on the internet. Once 3G mobile technology matures and the available bandwidth increases, smartphones with streaming apps will be come the new "radio" in the car. Streaming audio has been around for over a decade but the ability to take it with you wherever you are makes it the "killer app".
 
Adam Carolla was fired from KLSX a couple of weeks ago when they chaged format. So he decided to take his show to the internet. I just read that's he's now the number one show on itunes. I don't know a whole lot about itunes. But I can promise you that I'll be looking into it. You are right. This technology has existed for a while. But now it's really picking up steam as the ability to stream the internet via cell phones and other portable devices is now happening. Who needs to work for a radio station when you can now create your own damn Network!

Sure this takes a little more innovation on your part to make it profitable for yourself. Developing your own show means that you will wear multiple hats. You will be the host, the producer, the sales person and your own promotions person as well. But in due time you can always have other people help you out with that stuff. The rewards you reap can be very satisfying. You'll have the potential to reach the entire world instead of a little dot on a map. As a matter of fact go and get a map of the United States right now. Draw a little circle around the listening area of the most popular station in town. Then look at that US map and realize how many people can't hear you. It's pretty humbling.

I really feel that the internet is going to present some amazing opportunities for people like Adam Carolla who choose to take advantage of it's powers. You can either waste 6 hours out of your day leaving useless comments for all your friends on facebook (or) you can use that time to create your own Radio Network and dominate the world. We've all got access to the same tools. It's up to you what you choose to do with them.
 
Skynet74 said:
Adam Carolla was fired from KLSX a couple of weeks ago when they chaged format. So he decided to take his show to the internet. I just read that's he's now the number one show on itunes. I don't know a whole lot about itunes. But I can promise you that I'll be looking into it. You are right. This technology has existed for a while. But now it's really picking up steam as the ability to stream the internet via cell phones and other portable devices is now happening. Who needs to work for a radio station when you can now create your own damn Network!
Click to expand...

It's really easy for talk radio hosts to take their audiences to the Internet. Adam is distributing his show as a down-loadable podcast on iTunes. He's smart to do it in this fashion, as the distribution costs are minimal, and he can sell advertising based on the amount of unique downloads. The problem with podcasting is you're limited once you get beyond talk/news/sports. Licensing music for podcasts is the biggest P.I.T.A around, because SoundExchange only covers streaming. Not only do you need to get a different license per track for ASCAP/BMI/SESAC, but, you have to get mechanical rights from the Harry Fox Agency on every track included on a music podcast. There are "podsafe" music collections out there, but its mostly indie/unsigned/underground music, so it's useless if you want to do a show with any type of popular music, past or present. Hopefully they'll come up with more flexible licensing for podcasting in the near future, since it's not a true mechanical distribution of music.
 
RE "Start your own Internet show!"

I can't put-my-hands-on-it now, but there was an item in the trades last week...maybe the-week-before: PPM numbers for a New York FM's stream were higher than for its transmitter.

Cue first four notes of "Theme from Dragnet..."

Skynet74 said:
We've all got access to the same tools. It's up to you what you choose to do with them...Start your own internet show!!!
Click to expand...

But will it be a-tree-falling-in-the-woods?
http://getonthenet.com/listen.html
 
Re: RE "Start your own Internet show!"

Holland says:
But will it be a-tree-falling-in-the-woods?
http://getonthenet.com/listen.html



I believe that it's only a tree falling in the woods if you throw your show on the net and then expect a search engine to bring you an audience. So for most people.... YES it will be a-tree-falling-in-the-woods. However for those who choose to do a program that's a bit unique and who are also willing to promote the hell out of it..... It can be an amazing opportunity. Just like with anything else in life, It's all going to depend on how much work you are willing to put into it to make it work!
 
On a side note I am currently On HOLLAND'S SITE listening to:

The Captain and Tennille - Love Will Keep Us Together [4:46] - Ultimate Collection: The Complete Hits

I've always loved this song. This was a huge song when I used to go camping with my parents in Maine. In that same campground I would walk over from my tent to my Aunt and Uncles trailer with this song playing along the way on peoples portable radios. Great memories!
 
Re: RE "Start your own Internet show!"

Skynet74 said:
it's only a tree falling in the woods if you throw your show on the net and then expect a search engine to bring you an audience.
Click to expand...

This is an issue that "old media" need to confront...and exploit: incumbent cume.
Sure, AM/FM/TV/print are losing share-of-mind to new media.
Sometimes, losing-it-too-fast-to-survive, as we saw last week in Seattle, and several weeks ago in Denver, where legacy newspapers died.

It's a particular opportunity for radio, because -- as data you can read at Arbitron.com and EdisonResearch.com demonstrates -- NO other medium drives Internet traffic better than radio.

So stations need to migrate-like-crazy.
And it's not just a matter of training increasingly mobile-net-enabled listeners to use the stream instead-of the transmitter.

How stations-I-work-with are making money online: training listeners to use site archives IN-ADDITION-TO the transmitter.
Here's the calculus: small chunks on-air, bigger chunks online.

Example: Spots, on my client station in Texas, for a local law firm, begin: "YOU'VE JUST BEEN SERVED DIVORCE PAPERS. WHAT'S THE *FIRST* THING YOU SHOULD DO?"

No matter how-happily-married you THINK you are, you're sitting in the car with the key on Accessories, waiting to hear the next 25 seconds, which invite you to view a series of videos, i.e., http://ktbb.com/wilsonlaw/wilsonq09alimony.html

We use the real-time on-air broadcast, limited inventory, to invite on-demand consumption of narrower-interest topic online, where inventory is unlimited (and, unregulated).

The Sales pitch is obvious: Do the video, show the lawyer.
No, the lawyer doesn't need you to do a video.
But, unless you tell your cume about it, who will know it's there? ;)

RE "Love Will Keep Us Together" @ www.ListenToBlockIsland.com: In the summer of 1975, you didn't even need a radio to hear that song, cued by a WPRO jingle, on Scarborough beach. And that Time Capsule story in the intro really sounds poignant post-9/11, eh?
 
Re: RE "Start your own Internet show!"

Holland Cooke said:
RE "Love Will Keep Us Together" @ www.ListenToBlockIsland.com: In the summer of 1975, you didn't even need a radio to hear that song, cued by a WPRO jingle, on Scarborough beach. And that Time Capsule story in the intro really sounds poignant post-9/11, eh?
Click to expand...


The funny thing is that in York Beach, Maine ... where I used to camp, I could get WPRO on the radio. Salt Water really is your friend. :)
 
Re: RE "Start your own Internet show!"

Holland Cooke said:
I can't put-my-hands-on-it now, but there was an item in the trades last week...maybe the-week-before: PPM numbers for a New York FM's stream were higher than for its transmitter....Uh Holland, believe that station is "Fresh", can't remember the calls, but Berkowitz is the consultant there.
Skynet74 said:
We've all got access to the same tools. It's up to you what you choose to do with them...Start your own internet show!!!
Click to expand...

But will it be a-tree-falling-in-the-woods?
http://getonthenet.com/listen.html
Click to expand...
 
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