Interesting notes, Dommy. While I agree with your prognostication, I hope one day AC radio will no longer feel the need to go all Christmas 5 plus weeks before the holiday. I'd also like to see the day when there are no longer red states and blue states, but that may be just too much wishful thinking.
> B101 will undoubtedly be #1 12 plus plus all the female
> demos because of the huge spike they'll get from Christmas
> in December. If the past couple of fall books are any
> indication, their 12 plus share will be a couple points
> higher than it is now.
>
> Sunny will go up only slightly..if at all. The first weekend
> in November was too early for Christmas. They saw no gain in
> phase 2 going as early as they did.
>
> For all those who say that there is no alternative to all
> Christmas for workplaces...think again. Ben was very office
> friendly and continues to be. The Christmas period was a
> great opportunity to pick up some non Christmas fans.
> Problem is.....most women WANT Christmas music and that's
> why all Christmas stations continue to thrive. A noticable
> increase for Ben would add some credence to the notion that
> people are tired of 100 percent Christmas on their favorite
> A/C station....DON'T COUNT ON IT!!
>
> Top 5
>
> WBEB
> KYW
> WDAS
> WMMR
> WOGL
>