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Ratings continue to dip at KFRC 1550

Rating continue to dip at KFRC 1550 with a Cume around 70,000 (I believe it was around over 100,000 a few months ago) Could a format change be ahead?
 
What could they put on it that would do better?

With Raiders games coming up, they should at least make a few bucks on the year.
 
travisl5678 said:
Maybe we could have are very own Bay Area version of KFWB.

Which version of KFWB do you mean? Top 40, All News, or the current syndie-talk format?

So 1550 isn't doing well? This must mean people aren't interested in listening to Oldies in static-ridden low fidelity monaural sound. There's a news flash. This isn't the 1970s, or even 1986, when 610/KFRC finally threw in the towel. And 610 AM actually had a very good signal and good fidelity - within the limits of the AM band, of course.

And I don't think Scott Shannon is a plus, either. I know he's a veteran DJ with roots in a big market (Chicago, I think), but he sounds like a guy who recently lost his teeth and is getting used to talking with dentures.
 
Lkeller said:
And I don't think Scott Shannon is a plus, either. I know he's a veteran DJ with roots in a big market (Chicago, I think), but he sounds like a guy who recently lost his teeth and is getting used to talking with dentures.

Ha! actually, Chicago's one of the few places he *hasn't* worked. He made his name taking NYC's Z-100 "from worst to first".

and according to Wikipedia he was one half of Wildfire, who had a moderate hit in 1977 with a remake of "Here Comes Summer" -- I never knew that was him, I still have that 45 at home somewhere.

TrueOldies Channel is passable if you're in a small market somehwere (the music mix is better than I expected it to be) but as discussed in another thread, SF oughta have its own local oldies channel.
 
travisl5678 said:
for KFWB I meant the current talk format, which used to be on 1550 back when it was KPIX

Talk on 1550 didn't even register in the ratings. And it was the second go-round in the Bay Area for some of those hosts. Leykis and Imus had bombed prior to that on 95.7/KPIX. And KKGN and KNEW aren't exactly setting the world on fire, either. Syndicated Oldies is probably cheaper than syndicated talk, and is doing at least as well in the ratings.
 
They should replace the tower and Xmtr with a Motorola family walkie talkie, they're up to 35 miles now in coverage. That would beat the current coverage by 10 miles and it's a Costco for under a 100 bucks.
 
It would be hard to make 1550 a viable station in the Bay Area. It's high on the dial with only 10,000 watts DA and doesn't cover San Jose. At least you can hear some oldies somewhere on the dial.
 
Michael Rivers Kramer said:
It would be hard to make 1550 a viable station in the Bay Area. It's high on the dial with only 10,000 watts DA and doesn't cover San Jose. At least you can hear some oldies somewhere on the dial.

I wonder if it would be possible for 1200 KYAA to get any ratings in San Jose. They recently switched back to oldies and from a car radio at least, they have a decent to good signal all the north to around SFO. North of that point, the splatter from 1190 KDYA makes it harder to listen to KYAA.
 
travisl5678 said:
I pick It up in Oakland on the car radio with only slight fading and no KDYA splater

The splatter really starts around Emeryville and any point north of that. By the time you pass El Cerrito northward, 1200 KYAA is unlistenable.
 
travisl5678 said:
Maybe we could have are very own Bay Area version of KFWB.

I kinda like the idea of a station in Portland I think. There using the AM station to play nothing but local and regional bands. Might bring some new people to the am band. Whether they make money is another thing.
 
radiogroupie said:
travisl5678 said:
Maybe we could have are very own Bay Area version of KFWB.

I kinda like the idea of a station in Portland I think. There using the AM station to play nothing but local and regional bands. Might bring some new people to the am band. Whether they make money is another thing.


What broadcasters are finding with this generation that NEVER had a reason to listen to AM except for a ballgame...maybe....is that in this digital age where everything sounds clean and clear, AM sounds like crap...especially with all of the electronic interference out there.

I applaud Entercom for doing something different the AM station, but I don't think it will get many listeners. It probably wouldn't get many listeners even if it was on a full Class C FM either.
 
A low cume = much fluctuation. It would be nice if the music & programming were localized on KFRC-AM, but other comments are right on. The fidelity on AM is awful and the signal on 1550 is dismal. At night the pattern shifts to protect Mexico (why we still do this is beyond me) and disappears completely in the south bay. If they had that area, they could easily tailor the music to a large oldies segment of the bay. Right now it's costing KFRC next-to-nothing to pipe in True Oldies, so why not go with it?
 
norcalvet said:
A low cume = much fluctuation. It would be nice if the music & programming were localized on KFRC-AM, but other comments are right on. The fidelity on AM is awful and the signal on 1550 is dismal. At night the pattern shifts to protect Mexico (why we still do this is beyond me) and disappears completely in the south bay. If they had that area, they could easily tailor the music to a large oldies segment of the bay. Right now it's costing KFRC next-to-nothing to pipe in True Oldies, so why not go with it?

If they didn't change patterns at night, they would interfere with 1,000 Watt 1550 AM in Tijuana.
 
Get over trying to salvage these stations. Only people that listen to these stations are the ones on this board. AM will be used one day for broadband. BPL. it almost passed once and it will pass again.
 
Starbucks said:
AM will be used one day for broadband.

At least you're not giving a date for this one. I remember people predicting the demise of the AM band and then the band being used for computer file transfer. This proclamation was given by a sales manager I worked with in the 1980's.

The frequency of the AM Band is low and unstable (skywave). It's probably unsuitable for broadband.

I do believe the AM band will eventually die off. It's virtually worthless in most cases right now.
 
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