Ratings (Daily News) Link

[LinoNYC]

http://www.nydailynews.com/entertainment/tv/2007/10/16/2007-10-16_ratings_bring_morning_glory_again_to_win.html

Another:
http://www.nydailynews.com/entertainment/tv/2007/10/16/2007-10-16_z100_takes_top40_all_the_way_to_no_1.html

Interestingly, Mex targeted WQBU is tied w/WWFS in 18-34 @2.8 The Mexican population (that I deal with) is very young mostly mid-teens through early 30s but they have tied a station that has spent heavily to market itself as the younger alternative to WLTW.

Obviously, language and demographics are a big factor here -you can't make a direct comparison, however in a city with huge ethnic diversity and numbers it seems likely that more FM's will target groups such as Filipinos, Chinese, Koreans etc.

Lino

 

[MoldaMania182]

""WABC (770 AM) afternoon host Sean Hannity had a big unexplained drop, too, as WABC slipped a bit overall.

"I'm not worried," said WABC program director Phil Boyce. "We'll be back."""


yea...with Imus!

 

[LinoNYC]

""WABC (770 AM) afternoon host Sean Hannity had a big unexplained drop, too, as WABC slipped a bit overall.

"I'm not worried," said WABC program director Phil Boyce. "We'll be back."""


yea...with Imus!

The problem wABC has isn't raw ratings -they're quite good considering that the Republican party is slowly becoming extinct in this area. The problem is the age of it's listeners.

Last year WABC billed $24m, less than half that of WINS and the commercial inventory on WABC is sounding more-and-more colon cleanser, sexual dysfunction, get rich working from home, etc.

The fact that they hired the near-80 yr/old Bob Gigante and Now the ancient sounding Imus shows the dilemma they, and AM are in.

Alot has been made of AM talk formats moving to FM but I don't see that happening here in NYC, music is till too profitable. Rather I see the WOR model of having network shows pay for market #1 airtime.


Lino