Umm...genius...I was alluding to the fact that he worked there for a portion of the spring book and they did well in the spring book.
You see APE, in radio, the ratings come out well after the ratings period ends. This has been in effect for MANY years. So, sometimes, there is a lagging effect, as the product that is currently on the air isn't being measured. It's the product that WAS on the air. See?
That's why radio is going to something called a PPM and I'll let you google that as soon as someone explains google to you.
Thanks again for playing.